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Adobe Journey Optimizer – B2B Edition Makes Buying Group Adoption Easier

Forrester's Customer Insights

Adobe has announced the Adobe Journey Optimizer - B2B Edition, which allows B2B marketers to create buying groups and orchestrate journeys for buying groups at scale. This new functionality helps B2B organizations align with sales, target buyer roles more effectively, and measure marketing’s impact on revenue.

B2B 30
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Why Enterprises Need to Turn to their Contact Centres to Gain Valuable Customer Insights

CSM Magazine

AI-powered chatbots and natural language processing tools can analyse vast amounts of data in real time, identify trends, and provide actionable insights. The evolution of contact centres into customer insight hubs represents a significant opportunity for enterprises.

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New customer loyalty measurement tool taps Data Republic’s marketplace

SuiteCX

Customer experience consultancy, Ellipsis, launches first productised data offering off the back of Data Republic’s data exchange marketplace. Customer engagement consulting agency, Ellipsis, has joined forces with Data Republic on a new data product offering aimed at helping brands better measure customer loyalty investments.

Loyalty 100
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New customer loyalty measurement tool taps Data Republic’s marketplace

SuiteCX

Customer experience consultancy, Ellipsis, launches first productised data offering off the back of Data Republic’s data exchange marketplace. Customer engagement consulting agency, Ellipsis, has joined forces with Data Republic on a new data product offering aimed at helping brands better measure customer loyalty investments.

Loyalty 100
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Retail Consumer Trends and Real-Time Feedback: Monitoring How Price Hikes Impact Market Sentiment

Lumoa

While numerous reports focus on gauging the perception of general consumers , measuring the impact of rising costs among a relatively smaller group of target customers presents a unique set of challenges. Then, create product lines, promotions, and other specific elements for each individual group. Targeted discounts.

Retail 208
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What Telcos Can Learn About CX From Other Industries (And The Other Way Around)

Lumoa

Internal teams struggle to deliver relevant feedback to the right groups. To address this problem, telcos should create systems to route customer feedback to the appropriate department. One way to do this is by inviting select customers to group discussions about certain services and features.

Industry 208
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Report: Net Promoter Score Benchmark Study, 2018

Experience Matters

We published a Temkin Group report, Net Promoter Score Benchmark Study, 2018. Here’s the executive summary: Many large companies use Net Promoter® Score (NPS®) to evaluate their customers’ loyalty. The post Report: Net Promoter Score Benchmark Study, 2018 appeared first on Customer Experience Matters®. consumers.