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12 ways to leverage local social media marketing

BirdEye

Local social media marketing is a game-changer for small business owners. Because it increases your business’s visibility to potential customers in your area, thereby establishing a solid local presence. A strong local presence means easy yet powerful word-of-mouth marketing , positioning you as the most trusted brand.

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15 Types of social media to help boost your brand

BirdEye

Using social media to grow your business’s presence online is a great start, but keeping up with new platforms can be challenging. There are more than a dozen types of social media with more popping up every day. Table of contents Choosing the right social media types for your business 1. Social networks 2.

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20+ ideas on how to promote your business locally

BirdEye

Use social media to promote 4. Ask for customer reviews 8. Referral marketing 10. Email marketing 11. Sponsor charities or local sports teams 19. Seek backlinks for your website and gather reviews from satisfied customers to boost your online visibility in search engines. Table of contents 1.

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7 referral program ideas that work

BirdEye

According to research, up to 78% of marketing experts agree word of mouth is the ultimate strategy to get more leads. Another resource found that customer referral programs can bring an average of 20,000 email addresses per month. Many marketers agree it’s one of the most effective ways to promote a business.

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Decoding social media algorithms to help you rank

BirdEye

Understanding social media algorithms can be the difference between success and failure. In this article, we’ll teach you everything you need to know about the most well-known social media algorithms and explore ways to help your company rank. Table of contents What are social media algorithms?

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25 Local advertising ideas for local businesses

BirdEye

This means for business owners, advertising locally is essential to keep the doors open and reach the target audience in the local market. Local advertising, also known as local marketing , is a type of marketing strategy that targets people in a specific geographical location, such as a city or town. Let’s look at some below.

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Competitor analysis secrets: Win the business battle [Free template]

BirdEye

Basically, anyone that can claim a bit of your market share is fair game for a competitive analysis report. With it, you can create an effective marketing strategy to help increase brand awareness and, ultimately, gain a competitive advantage, all based on the revelations you learn. Detailed competitor analysis is empowering.