CSM Practice

FEBRUARY 8, 2023

With the value of the software-as-a-service (SaaS) market estimated to hit $225 billion in the US by 2025 , the industry offers lucrative opportunities for tech entrepreneurs. However, launching a SaaS company can be risky. Customer Churn Rate Customer churn rate tells you how many subscribers you’ve lost in a given timeframe.

Metrics 52

Metrics Net Promoter Score Advertising Customer Success 52

ClientSuccess

DECEMBER 21, 2021

Any customer success leader worth his or her salt isn’t making strategic, department-wide decisions based on gut feelings. Instead, customer success leaders lean on hard numbers, insights, and data to help steer their team’s decision-making. If your company is B2B, this could be interpreted as average revenue per logo.

Metrics 100

Metrics Customer Success Net Promoter Score Effort Score 100

ChurnZero

MARCH 31, 2022

Did you catch our Customer Success and SaaS metrics crash-course webinar with leading SaaS expert Dave Kellogg, of Dave Kellogg Consulting ? We’d like to extend a huge thanks to Dave for his expert insights below, which will help you choose and use Customer Success and SaaS metrics in a more nuanced and purposeful way.

Metrics 98

Metrics Customer Success Net Promoter Score Measurement 98

ClientSuccess

FEBRUARY 8, 2023

There are an overwhelming amount of metrics that you can measure to track customer success. So, to break through the fray and give you a place to start, Client Success has created THE list of the most valuable customer success metrics. If your company is B2B, this could be interpreted as average revenue per logo.

Metrics 75

Metrics Customer Success Net Promoter Score Effort Score 75

ChurnZero

FEBRUARY 14, 2023

Some Customer Success metrics are considered standard but there’s often more than meets the eye. SaaS professionals who geek out on metrics can find themselves in deep philosophical debates about the best numbers to track. There is often more than one way to calculate a given Customer Success metric; Gaming.

Metrics 52

Metrics Customer Success Net Promoter Score Company 52

GetFeedback

JULY 25, 2018

Looking at customer experience (CX) and churn in the SaaS environment from a high level, there’s one theme that stands out from the mix: The fact that we live in what’s called a “switching economy.”. It can be a major driver of customer churn—and it’s already creating an incredible economic deficit in the US.

Omni-Channel 150

Omni-Channel Net Promoter Score e-support Touchpoint 150

ChurnZero

JULY 8, 2022

Oh, by the way, what’s your customer retention?” It was clear that, barring any wildly outlandish figures, customer retention wasn’t a dealbreaker in their decision to invest. Cut to 2022, and the idea that a SaaS company could secure venture funding without investors digging deep into retention metrics seems comical, if not reckless.

Metrics 98

Metrics Customer Retention Course Customer Success 98

Gainsight

JULY 7, 2020

Churn (the amount of revenue lost from a company’s existing customer base each year) is a metric that rises to the top of most SaaS leaders’ minds; it is one of the most commonly tracked metrics in SaaS businesses. As a SaaS leader, some elements of churn are structural. The Importance of Churn.

Customer Success 97

Customer Success Management Metrics Software 97

Gainsight

MARCH 31, 2020

Forbes Cloud 100 ) and publicly-traded SaaS companies (e.g., If you aren’t in the market research business, a survey response rate (without an incentive like a gift card) of 50% is almost unheard of. Churn rates are going to go up significantly in SaaS. Churn rates will go up the most for companies selling to SMBs.

Survey 105

Survey Industry Airlines Hospitality 105

SurveySparrow

JANUARY 31, 2024

Since Fred Reichheld, the founder of Bain and Company , created the NPS, it has been the benchmark for measuring customer satisfaction. Well, businesses are evolving, as should the methods used to understand customer sentiment. An NPS survey asks customers a simple question: “How likely would you recommend us to your friends?

Net Promoter Score 52

Net Promoter Score Effort Score NPS Metrics 52

CustomerSuccessBox

JULY 15, 2021

ARPU is an acronym that stands for Average Revenue Per User or Average Revenue Per Unit depending on what type of business you run. For a SaaS business, it is the average revenue extracted per user and for any eCommerce or any other product business, it is the unit.

Metrics 52

Metrics Customer Success Ecommerce Measurement 52

Totango

SEPTEMBER 20, 2022

Customer Enablement Essentials: What B2B and SaaS Brands Need to Know. Customer enablement empowers customers by giving them the resources they need to use your product successfully. Here we’ll walk you through the essentials you need to know to harness customer enablement to increase B2B and SaaS sales.

B2B 82

B2B Net Promoter Score Self Service Social Media 82

CustomerSuccessBox

MARCH 25, 2021

No matter what era we live in, customer retention is something that will never fade away. Let’s see the process of acquiring new customers. You’ve spent considerable time creating various marketing and sales funnels to convince your customer how your product can solve their problems. Will you let them be on their own?

Customer Retention 52

Customer Retention B2B Insurance Rewards Programs 52

BirdEye

APRIL 17, 2023

It allows companies to leverage customer relationships to create a steady revenue stream. It also enables customers to automatically and conveniently repurchase a product or service they want to continue using. The customer can choose an evergreen plan that auto-renews each time indefinitely unless the customer explicitly cancels it.

Customer Retention 98

Customer Retention Consumers Strategy Tips 98

ChurnZero

MARCH 18, 2022

With so many SaaS metrics floating around, and even more opinions on when and how to use them, it can be hard to know if you’re measuring what really matters. Leading SaaS expert, Dave Kellogg, and ChurnZero CEO, You Mon Tsang, sat down to answer all the questions you want to know about SaaS metrics like ARR, NRR, GRR, LTV, and CAC (i.e.,

Metrics 98

Metrics Course Customer Success NPS 98

ChurnZero

OCTOBER 26, 2021

2021 SaaS Awards Announced – APPEALIE Honors The Very Best In Software. APPEALIE has announced the winners of the 2021 SaaS Awards and ChurnZero is honored to be recognized for the fifth year in a row. 41 SaaS apps were recognized for their demonstrated excellence and customer outcomes. LiquidPlanner.

Net Promoter Score 98

Net Promoter Score NPS Software Touchpoint 98

Totango

MAY 10, 2022

A customer engagement strategy is critical for retaining and growing SaaS clients. In this blog, we’ll look at the essentials of a customer engagement strategy, particularly how to use it to engage enterprise clients. What Is a Customer Engagement Strategy? What Are the Benefits of Customer Engagement Strategies?

Customer Engagement 76

Customer Engagement Customer Journeys Engagement Tips 76

CustomerSuccessBox

MAY 25, 2021

Have you ever heard any SaaS founder or VP -CS saying,” I‘m okay with losing a few customers every month?”. That’s because Customer Retention is critical. Customer retention is critical — particularly for B2B SaaS companies. Retaining a customer is way more profitable than acquiring new ones. .

Customer Retention 52

Customer Retention Metrics Measurement B2B 52

CustomerSuccessBox

AUGUST 31, 2021

Customer Success is the key to driving retention, renewals and thereby, increasing recurring revenue for the business. Although it’s upon the Customer Success team to drive retention, renewals, etc., Senior Customer Success (CS) leader VP of Customer Success Head of Customer Success. Rockefeller Jr. Lincoln Murphy.

ROI 52

ROI Customer Success B2B Measurement 52

CSM Practice

FEBRUARY 24, 2020

Guessing has no place in a changing customer success industry. Now more than ever, customer success leaders must use relevant and actionable customer success metrics to make guided decisions and strategies to deliver success. Customer Health Metrics. Customer Usage Metrics. Customer Usage Metrics.

Financial 52

Financial Metrics Customer Success Customer Retention 52

CSM Practice

FEBRUARY 24, 2020

Guessing has no place in a changing customer success industry. Now more than ever, customer success leaders must use relevant and actionable customer success metrics to make guided decisions and strategies to deliver success. Customer Health Metrics. Customer Usage Metrics. Customer Usage Metrics.

Financial 52

Financial Metrics Customer Success Customer Retention 52

CSM Practice

FEBRUARY 24, 2020

Guessing has no place in a changing customer success industry. Now more than ever, customer success leaders must use relevant and actionable customer success metrics to make guided decisions and strategies to deliver success. Customer Health Metrics. Customer Usage Metrics. Customer Usage Metrics.

Financial 52

Financial Metrics Customer Success Customer Retention 52

Retently

MARCH 23, 2023

You can also learn a surprising amount of tactics and strategies by studying the opposite end of the scale – the world’s least successful companies, from a churn perspective – to compare their common weaknesses and find out what makes their customers so unlikely to recommend them to their peers. Ready to start?

Net Promoter Score 113

Net Promoter Score Company NPS Effort Score 113

ChurnZero

JUNE 11, 2021

Customer health scores give Customer Success teams a deep understanding of a customer’s health and are a leading indicator that there may be an issue with an account or customer. But a customer health score is only as good as the sum of its parts. What’s a Customer Health Score?

Measurement 96

Measurement How To Analysis Exercises 96

Totango

MARCH 5, 2021

Customer retention is the lifeblood of any savvy enterprise. It’s the only way to be successful in this customer-centered economy and ensure scalable long-term revenue. To retain customers, companies must make the customer experience better and ensure customers never stop seeing value from their product or service.

Customer Retention 85

Customer Retention How To Net Promoter Score Effort Score 85

CustomerSuccessBox

FEBRUARY 17, 2022

If you’ve ever taken a Marketing 101 course, you’ve learned that retaining a customer is far more profitable than attracting new customers. Unfortunately, many SaaS companies overlook this and focus on generating new leads. The cost of acquiring new customers becomes very high very quickly. Increases MRR.

Customer Retention 52

Customer Retention Metrics Examples B2B 52

Kayako

APRIL 27, 2017

Which survey will measure customer loyalty and show us who our best customers are and those at risk of churn? Customer surveys that measure advocacy, satisfaction, and effort don’t give us the insights we need. Will faster reply times make a customers more loyal? The same applies for CES.

Loyalty 181

Loyalty Measurement Net Promoter Score Effort Score 181

ChurnZero

DECEMBER 21, 2022

1/ Crash course in Customer Success and SaaS metrics. Many people think of SaaS and CS metrics as black and white. You can find companies where if you just look at the net expansion rate, you go, wow, it’s 125%. But in reality, it’s 45% expansion hiding 20% churn. Show us your ways. This is world-class.

Customer Success 98

Customer Success Metrics Consulting Training 98

CustomerSuccessBox

JULY 14, 2021

Adoption is the phase where customers get acquainted with your product, integrate it into their workflow and learn ways to use it that maximizes their benefit. Customers only adopt a product if it helps them achieve their goal. Why the Adoption Phase Matters in SaaS. How to Calculate Adoption Rate.

How To 52

How To Metrics B2B Measurement 52

Help Scout

APRIL 27, 2021

For B2B SaaS companies, user adoption is one of the most important elements to get right in order to grow sustainably. Appcues found that activation (when customers experience the core value of the product) is the most important pirate metric for SaaS growth. Encourage existing customers to grow their accounts.

Strategy 94

Strategy B2B Marketing Metrics 94

ClientSuccess

NOVEMBER 25, 2019

It’s important to map out and monitor your customers’ journey to ensure you and your team are doing everything in your power to increase retention and lower churn rates. . 1 Customer Retention Rate. 1 Customer Retention Rate. The higher this rate, the better. 3 Churn Rate.

Customer Journeys 60

Customer Journeys Analytics Net Promoter Score Customer Success 60

Totango

JULY 31, 2020

Customer retention is critical to success in today’s customer-centric economy. Onboarding sets the stage for customer retention by beginning a positive long-term relationship between you and your customer. They are: Use Customer Goals and Objectives to Personalize Onboarding. Right Touchpoint, Right Time.

e-support 127

e-support Hospitality Healthcare Touchpoint 127

ClientSuccess

OCTOBER 8, 2019

As a CSM or customer success leader, you know the importance of success – not just for your customers, but for your department and your business as a whole. In the Software-as-a-Service (SaaS) space, it’s important to follow the right data points in order to make smart, customer focused decisions. 2: Churn Rate.

Metrics 49

Metrics Net Promoter Score NPS Effort Score 49

ClientSuccess

NOVEMBER 25, 2019

It’s important to map out and monitor your customers’ journey to ensure you and your team are doing everything in your power to increase retention and lower churn rates. . 1 Customer Retention Rate. 1 Customer Retention Rate. The higher this rate, the better. 3 Churn Rate.

Customer Journeys 52

Customer Journeys Net Promoter Score Analytics Customer Success 52

Gainsight

FEBRUARY 11, 2021

What Is Your Net Dollar Retention Rate? Many have observed that NDR is the most important metric in the long-term health of a SaaS company. It’s worth making sure you understand the benchmarks around NDR across the SaaS world. Do they calculate it using a rolling moving average (e.g., How Do You Calculate NDR?

Chief Customer Officer 85

Chief Customer Officer Metrics Software Groups 85

ChurnZero

APRIL 8, 2020

How Online Communities Create Customer Advocacy and Retention. This is a guest post by Danielle Juson is a Customer Success Community expert at inSided. Isn’t it great when you have a customer that not only keeps using your product, but shouts about how great it is too? Make a great first impression from the start.

Customer Journeys 81

Customer Journeys Roadmap Gamification Course 81

West Monroe

JANUARY 24, 2023

These factors fueled a rush to acquire market share and new customers, with shareholders placing a heavy emphasis on growth over profitability. In today’s economic climate, that’s been changing quickly over the past few quarters. billion worth of take-private deals—and that number is poised to increase in 2023.

Company 52

Company Software Strategy Leadership 52