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The Power of Customer-Focused Leadership

Blake Morgan

Delivering an amazing customer experience starts at the top with customer-focused leadership. Companies winning in customer experience are led by people obsessed with the customer experience and putting customers first in everything they do. There is incredible power in customer-focused leadership.

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Betterment’s VP of CX On How To Create Customer-Focused Leadership

Blake Morgan

What does it take to build a disruptive, customer-centric company? It starts with customer-centric leaders. Aside from a strong digital experience, what sets Betterment apart is its customer-centric leadership. Customer-centric leaders ensure there’s a continuous feedback loop within the organization.

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3 Ways Bill Creelman Practices Customer-Centric Leadership

Blake Morgan

That customer-first mindset is at the core of Spindrift, from the products that are created to the messages that are shared. . Here are three ways Bill Creelman practices customer-centric leadership: . He leverages a core group of passionate customers. He unites employees around the mission of the brand.

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Six Ways to Actively Build a Customer-Centric Culture

Experience Investigators by 360Connext

They create such a focus on the customer that everything and everyone throughout the organization is on board. . Sometimes the customer-focused “way” is seen as a brand within a brand. The Disney Way” or “Zappos Culture” is shorthand for that relentless view to prioritize customers, their wellbeing, and their goals.

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The Art of Selling CX

Horizon CX

The Art of Selling CX: Convincing Skeptical Senior Leaders on Customer Experience Success Introduction In the dynamic landscape of customer experience (CX) management, the journey extends beyond strategic implementation; it’s a constant process of persuasion and selling ideas, especially to senior leadership.

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5 Silent Issues that Destroy Customer-Focused Innovation

Experience Investigators by 360Connext

Co-creation sessions, customer journey workshops and customer-focused innovation summits can sound so sexy and intriguing. We envision a group working cohesively, rolling up their collective sleeves to create an improved customer-centric culture and earn long-term loyalty from customers.

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20 Customer-Centric Companies Led By Women

Blake Morgan

Looking to be customer-centric? Companies with female CEOs aren’t just more profitable —they also tend to lead in customer experience. Women thrive in customer-centric roles. Although women are still underrepresented in leadership positions, tides are changing to include more women in the C-suite.