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What's the difference between customer centric vs. customer focused?

Alida

A customer-centric approach goes beyond selling products and services. It aims to understand the customer and establish long lasting relationships. Customer Experience

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How to Embrace Customer-Centricity

Blake Morgan

? ? ? ? ? ? ? ? ? ? ? ? ? ?. How do you create a customer-centric company, especially when your job is to help other companies be customer-centric? . Customer-centricity has never been more important, but what customers are looking for is changing.

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7 Top Tips to Create a Customer-Centric Culture 

ijgolding

As customer experience has become increasingly recognised as a thing of tangibility, so has the need to adopt and embed the skills and competencies that make managing it (customer experience that is) a reality. Fortunately, the profession that customer experience has become is steadily building a burgeoning number of just such people. Let’s start with my tip number 1: Tip 1 – Make customer experience a priority for the whole company!

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Is Your Mission Customer-Focused, or an Empty Promise?

Experience Investigators by 360Connext

What’s your customer experience mission? I have introduced the idea of customer experience to many people. When we get right down to it, they have a tough time determining what should be included in the customer experience mission. When beginning an initiative to improve the customer experience, referring back to the brand promise is essential. How do you want customers to experience your brand? The customer is the star of this statement.

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Guest Post: 4 Inputs of a Customer-Centric Culture Transformation

ShepHyken

She shares tips on how to create an effective customer-centric company culture. There’s a lot of talk about customer-centricity and customer-centric organizations, but what does that really mean? The customer is infused into everything they do.

Culture 84
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Customer Centric Culture – putting theory into practice

ijgolding

I speak and write regularly about the increasing addition of the word ‘customer’ to the typical vocabulary of business leaders. CUSTOMER service; CUSTOMER experience; CUSTOMER focus; are just three examples of combinations of words that are becoming easier and easier to SAY – in whatever industry a business leader represents, or wherever in the world their organisation operates. All businesses have a Customer Experience – whether they are conscious of it or not.

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How to Bring a Customer Focus Competency to Life

Customer Bliss

Delivering a reliable and then innovative customer experience requires adding a customer focus competency to the core competencies of your business (as important as products, finance, marketing or sales). The customer-focused experience needs to be built and honed as a skill. Defining a clear processes for evaluating and understanding what customers need and value in improved or redesigned experiences. Establish a Customer Experience Development Process.

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5 Ways to Instill Customer Focused Values Throughout your Organization

Experience Investigators by 360Connext

Customer Experience Leaders Have a Global Customer Focus. Even after over a decade of helping small and large businesses alike, I still meet leaders who believe that Customer Experience is just about so much call-center scripts or proper protocol around customer complaints.

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Keeping a Customer-Centric Culture During Social Distancing

Experience Investigators by 360Connext

It’s probably safe to say that few of our organizations, no matter how well-meaning, eased perfectly into these new routines of working from home and distancing ourselves physically from our workplaces, our colleagues, our teams and our customers.

Culture 166
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Customer Centric Mission & Values

ClearAction

Customer Centric Mission & Values Lynn Hunsaker. Customer-centricity is about priorities. Johnson & Johnson has an excellent way of communicating their customer-centric priorities: 1) doctors, nurses, patients, parents; 2) employees; 3) communities; 4) stockholders. Customers’ orders must be serviced promptly and accurately. Customer-focused priorities organically produce desired results for employees, communities and stockholders.

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Customer Centric Decisions

ClearAction

Customer Centric Decisions Lynn Hunsaker. Do you have a customer-focus creed? In the conference room of a company I visited recently a poster served as a clear reminder for customer centric decision-making. Think about the highest priorities indicated by your most recent customer feedback, and how you could insert those priorities into a poster like this one: Our goal is to increase customer retention through product and service value creation.

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Customer Experience Commitment – 2016 Customer Centricity Research Findings

ijgolding

When it comes to the subject of Customer Experience, there are many questions I would like to know the answer to. However, over the last couple of years, I have started to conduct my own independent research: In 2013, I published the results to a survey on ‘what customers really want’ Last year, I looked into the ‘things’ that make the worlds ‘number 1 customer experience brands’ I and many others found the results of both bodies of research fascinating.

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Secrets to Customer-Centric Business Growth

ClearAction

Secrets to Customer-Centric Business Growth Lynn Hunsaker. A potter’s wheel makes a great metaphor for customer-centered business. Likewise, customer-centered business is likely to sustain organic growth, whereas non-customer-centered business requires a lot of costly and unpleasant “Band-Aids<sup>&reg;</sup>” and may eventually cease to exist. Remember the last complaint you heard from a customer?

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The Art of Listening: A Key to Customer-Centricity

ClearAction

The Art of Listening: A Key to Customer-Centricity Lynn Hunsaker. Curiosity is the key to great listening skills that improve customer experience. When you’re truly curious about your customer’s opinions, expectations and requests, you’ll find the customer to be more pleasant, interesting and fulfilling to you as well. Consider internal customers as well as external customers in honing this skill. Get Over Me-Focused Listening!

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Customer Service; Customer Experience; Customer Centricity – what is the difference between them?

ijgolding

It is difficult to deny that these three terms are becoming increasingly visible in the language of business: Customer Service. Customer Experience. Customer Centricity. To a degree, all of them have merged into one as business leader after business leader has tried to convince its employees and customers that they are serious about the one consistent word in all three phrases – ‘the customer’! So what is Customer Experience?

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Two CX Leaders Share Frameworks to Improve Customer-Centricity in Their Organization

Customer Bliss

Use Employee and Customer Feedback to Solidify Your Organization’s Values and Messaging. When Scott Allison of DHL first stepped into his CCO role, he approached the work by looking at the four aspects of customer experience below: Internal Stakeholder management. He searched for common threads in the responses to determine areas of improvement for him to focus on. Understand customer perspectives. Develop a customer-based strategy.

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Customer Service Trends 2018: Creating Effortless Customer-Centric Experiences

Kayako

At Kayako, we do our best to understand not just our customers’ needs, but their customers’ needs, as well. Armed with that empathy and over ten years in the business, there’s been one consistent signal that stands out from the noise in this year’s customer service trends: customers want effortless experiences. Customers hate putting in effort to get problems resolved. Becoming customer-centric will be the goal of most businesses this year.

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How Skullcandy Creates A Customer-Focused Marketing Strategy

Blake Morgan

? ? ? ? ? ? ? ? ? ? ? ? ? ? ? ? ? ? ? ? ? ? ? ? ? ? ? ? ? ? ?. Just like every company is unique, so are its customers. . Skullcandy has created an impressive (and growing) company with its outstanding products and customer-focused marketing strategy. Listen to Customers.

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Embedding Customer Centricity: The Customer Experience Jigsaw Puzzle

ijgolding

As I continue to develop my Customer Experience Specialism around the globe, a number of questions are continually raised by the people I meet. How many customer segments should we have? Should we have a Chief Customer Officer. What is fascinating about the questions I am asked, is that more often than not, most organisations have started their journey to becoming Customer Centric. Enough customer personas have been created by businesses to launch a new country!

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Customer Centric Leadership: Are You Investing in the Organisational “Ecosystem” or Your Personal “Egosystem”?

ijgolding

The question was a precursor to defining why Customer Experience needs good, strong leadership. This month, I want to ask three connected but altogether different questions: What do you do if the organisation you work for or with does NOT have strong customer focused leadership? How can a CEO become a stronger customer focused leader, assuming he or she realises the need and is willing to try? Customer Experience is a fact-based methodology.

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Why You Must Create and Sustain a Customer-Centric Culture

Beyond Philosophy

Most companies today know that putting the customer at the heart of everything they do is vital. The fact is, improving your Customer Experience means you must also become more customer-centric. But what is customer-centricity and how do you do it? What aspects of the experience should you focus your efforts to improve? Creating and sustaining a customer-centric culture was the subject of a recent podcast. Customers never went first.

Culture 193
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Carolyn McCall, CEO, Easyjet – An Example of a Courageous Customer Focused Leader

ijgolding

Although I do not intentionally seek out experiences that fail to meet my expectations, on the occasion where I have an experience that really ‘irks’ me in some way, I feel that it is necessary to let the person ultimately accountable for Customer Experience understand my pain (metaphorically speaking of course!). I am no more educated that the next man or woman – nor am I the global expert on Customer Experience. Accumulating expertise in customer centricity.

Examples 166
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3 Ways Bill Creelman Practices Customer-Centric Leadership

Blake Morgan

That question was the driving force behind Spindrift, a sparkling beverage focused on ingredient simplicity and transparency. . That customer-first mindset is at the core of Spindrift, from the products that are created to the messages that are shared. .

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How to Create a Customer-Centric Strategy for Your Subscription-Based Business

ChurnZero

One of the most effective ways to run a subscription-based business is through a customer-centric strategy. You might be wondering, what is customer centricity ? Or what is customer-centric service ? What is Customer Centricity?

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Creating A Customer-Centric Utility Company

Blake Morgan

? ? ?. Utility companies aren’t typically known for their customer-centricity. But Kevin Walker, CEO of Duquesne Light in Pittsburgh, is transforming the industry by making customers a central focus. Meet Customers Where They Are .

Company 60
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Role model customer centric leadership: why I am a huge fan of Jeff Bezos!

ijgolding

Jack Welch believed in people – employees AND customers. Although I have never met him, or worked for his company, perhaps my biggest business hero of all – especially from a customer experience perspective, is the founder of Amazon, Jeff Bezos. Creating one of the most customer centric brands on the planet is obviously a major reason why. If you’re competitor-focused, you have to wait until there is a competitor doing something.

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10 Ways to Build Customer Centric Organization

ProProfs Chat

If you were to answer a question, “What is that one thing that customers hate the most? . Customers don’t want to go out of their comfort zone to solve their own problems. So what can you do to provide a smooth and delightful experience to customers throughout their journey?

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5 Ways to Instill Customer Focused Values Throughout your Organization

Experience Investigators by 360Connext

Customer experience is about so much more than call-center scripts or proper protocol around customer complaints. The best companies, the ones we know as customer experience leaders, adopt a customer focused view to everything. Silos make understanding the customer journey that much harder. Here are five ways to encourage your organization to become more focused on what matters – the customer. Happy Customer Experience Day!

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CX Journey™ Musings: Customer Focus - at What Cost?

CX Journey

Image courtesy of Pixabay Customer focus. I recently attended a webinar about how to develop a customer-centric culture. One of the questions during the Q&A at the end of the webinar was something along the lines of, "Doesn't more customer focus means less focus on products, etc.?" It's all about customer focus. It's all about the customer. It's all about the customer experience. It's all customer experience.

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The 7 habits of Companies with successful customer-centric cultures

CloudCherry

Companies today want to delight customers at every interaction. However, little do they realize that great customer experiences start from the inside. Yes, the experience you provide your customers is only as good as the culture you build within the company. So, are you investing enough time and effort to create a culture that values both employees and customers? The most chosen answer, with 58% of respondents agreeing to it, was to be customer-centric.

Culture 204
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Customer Centric Culture

ClearAction

Customer Centric Culture Lynn Hunsaker. What Does it Mean to be Customer-centric? To have the customer’s best interests as the focus of your attention — not to be pre-occupied in your own interests at the customer’s expense. To do this, you need to: (1) Really know the customer in order to anticipate their best interests. (2) Customer-Centric Primary Motives: Making it easier and nicer for the customer to get and use solutions.

Culture 58
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Communication — Essential to Creating and Sustaining a Customer-Centric Culture 

ijgolding

Over the last few months, I have been exploring in detail my perspective on seven ‘tips’ that will enable any organisation to become genuinely customer centric. If I point back again to last month’s article, there is little point having customer experience as a key element of your business strategy, or indeed having a strategy at all, if your people do not even know what the strategy is, or that it even exists! Misinformed customers and colleagues.

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Becoming Customer-Centric: 5 Ways to Walk the Talk

Experience Investigators by 360Connext

As more leaders discuss becoming customer-centric, I wonder how many actually walk the talk and put actions into their plans. What if customer-centric ideas and tactics were included in all strategy plans ? A strategy that is truly customer customer-focused needs to include ideas like these: 1. Mention customers in your KPI’s. The right way to track customer metrics can vary from company to company.

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Inside Lyft’s Customer-Focused Digital Transformation

Blake Morgan

One reason for its success is its total focus on customers. The result is a frictionless experience that continues to disrupt the industry and shine as an example for all customer-focused digital brands. . Customer-Centric Mindset.

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Built to Win – What It Takes To Be a Customer-Centric Organization

Russel Lolacher

Speaking and sharing my experience for as long as I have in the customer/experience relationship space, I’ve had the absolutely pleasure of making some friends along the way. How do you define a customer-centric organization? . Speak and think in the customer’s language.

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Transform Your B2B Company From A Product-Centric Culture to Customer-Centric Culture with Sami Nuwar – CB79

Customer Bliss

How do you transform the culture and operations of your company to benefit the lives of your customers? In this episode, I chat with Sami Nuwar , the vice president of customer experience transformation at American Bath Group , about how his newly established role at ABG allowed him to create processes and operations that switched the company focus from being product-driven to being customer-driven. Determine What Your Customers Value and What Makes Them Happy.

Culture 164
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Why Your Customer-Centric “Breakthrough” Is Not Working

Experience Investigators by 360Connext

That leader had an epiphany about customer-centric culture. If we focus on customers, we will be a better organization. Starting today, we focus on customers in a whole new way! A speech that declares this day is “DAY ONE” of becoming customer centered. Department leaders begin to envision ways they can improve their customer’s experience. And people start talking about ways to focus on customers.

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Do you love your Customers as much as your employees do?

Zeisler Consulting

We hear all the time that hiring is destiny: You have to be very careful when looking for new team members—especially those who are on the front-line and Customer facing—that they’re empathetic, Customer-focused, and just plain nice.

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How to Create a Customer-Centric Strategy for Your Subscription-Based Business

ChurnZero

One of the most effective ways to run a subscription-based business is through a customer-centric strategy. You might be wondering, what is customer centricity ? Or what is customer-centric service ? What is Customer Centricity?

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Executives Leading a “Customers for Life” Culture—Customer Centricity

Verint

Many organizations today want to effectively embed the voice of the customer into daily activities—their effectiveness will largely depend on how well the senior executive team embraces the CX effort. In fact, if I had to select a single characteristic of a truly customer-centric company, this would be it. They have senior executives who not only advocate for customers occasionally, but also weave the voices of customers and employees into their decision-making process.