OpinionLab

MARCH 12, 2015

When people hear the phrase “Voice of Customer” (VOC) they instantly think of surveys and comment cards deployed on their website. The problem is: if you think VOC as merely a provider of customer opinions, you are missing the real value of the technology. Originally published in the Stratigent WebSight Newsletter.

Voice of Customer 68

Voice of Customer Multi-Channel Feedback Hotels 68

InMoment XI

JANUARY 4, 2024

Recommendations from friends, family, or online reviews play a significant role in attracting new customers. A brand that consistently delivers excellent retail customer experiences is more likely to benefit from positive word-of-mouth marketing, expanding its customer base organically.

Retail 260

Retail Customer Experience Effort Score Social Media 260

ClearAction

NOVEMBER 16, 2023

Voice of Customer Maturity: Ultimate Guide Lynn Hunsaker Voice of customer maturity is not about scores, real-time feedback, response rates, listening posts, benchmarks, or comparisons of B2B versus B2C trends. Voice of Customer Maturity Today 2. So, what does it mean? Outline: 1.

Voice of Customer 62

Voice of Customer B2B Leadership Effort Score 62

Second to None

FEBRUARY 1, 2019

NPS is a metric that is used to measure customer loyalty and satisfaction. The metric is derived from the question of “how likely, on a scale of 1-10, are you to recommend this brand to others? The metric is attractive to businesses because of its straight-forward nature and simple approach. 1,2 [link].

Net Promoter Score 82

Net Promoter Score NPS Effort Score Metrics 82

CustomerSuccessBox

MAY 9, 2022

Customer success metrics you should track. Customer data may reside in the following categories, depending on your organization: Customer engagement CRM Support Tickets Surveys Product Financial Contract terms Customer Success Tool. Voice of Customer. Metrics for success that are more advanced.

Customer Success 52

Customer Success Net Promoter Score How To Metrics 52

Alida

NOVEMBER 23, 2018

Three key themes have been highlighted from the discussion: An anecdotal focus to evidence-based to insight and action. Reflective of most organisations as they reach maturity, there are different stages across the voice of customer journey. This includes three core categories: Attract, Please and Grow.

Brands 113

Brands Customer Journeys Banking Metrics 113

SmartKarrot

JULY 28, 2020

To understand this more thoroughly you have to consider what is Voice of Customer (VoC). Not only SaaS but every business is driven by their customers. Using many metrics like monthly or annual revenue or churn rate tell only a part of your business story. Voice of Customer aims exactly at that.

Voice of Customer 10

Voice of Customer Omni-Channel Net Promoter Score Social Media 10

SurveySparrow

MARCH 21, 2022

True to its name, a voice of the customer survey is a proactive and consistent approach to capture your customers’ needs, expectations, preferences, and experiences. It extracts feedback from your customer base to reveal what they like, dislike, and need improvement when it comes to your product or service offerings.

Survey 52

Survey Net Promoter Score Voice of Customer Effort Score 52

ECXO

MARCH 21, 2023

Journey Map Your way to Customer Experience Maturity in Just 8 Steps + 12 with CX and EX Customer experience culture is a set of values, beliefs, and behaviors that a company adopts in order to create a customer-centric culture. Based on the company ‘’mindset’’ and approach.

B2B 98

B2B Customer Experience Roadmap Culture 98

Beyond Philosophy

AUGUST 15, 2019

Is it to reward people who interact with customers? The Types of Data for Your Metrics. Peppers says there are two different types of data that feed your metrics: Voice of Customer (VOC) Data: Peppers calls these metrics interactive data, meaning your customer interacts with you through a poll.

Measurement 125

Measurement Net Promoter Score NPS Effort Score 125

SurveySparrow

NOVEMBER 1, 2023

Here’s why they’re absolutely vital: Real-Time Insights: Capture fresh, genuine feedback right after customer interactions. Pinpoint Pain Points: Identify specific issues customers face for prompt resolution. Measure Satisfaction: Use metrics like CSAT and NPS to gauge customer contentment. Simple, right?

Survey 52

Survey Customer Experience Customer Journeys Effort Score 52

Thematic

JUNE 13, 2023

More businesses aim to capture Voice of Customer (VoC) data each year. But only 14% of marketers feel customer experience is their strongest company trait. You already know you need an amazing customer experience (CX) to keep retention high. Or they might discover that they need to improve their customer service.

Voice of Customer 62

Voice of Customer Tools Customer Experience Net Promoter Score 62

Totango

JUNE 23, 2020

There has never been a more important time to understand what is going through your customers’ heads. The COVID-19 pandemic has created uncertainty across the market and enterprises of all kinds are looking for a solid understanding of their customer base as they prepare for recovery. Regularly Survey Customers.

Net Promoter Score 62

Net Promoter Score NPS Effort Score How To 62

ClearAction

JANUARY 6, 2021

The main points are to contrast customers’ expectations versus their perceptions, whether pictorially, textually, by video, or any other format — and then, most importantly, to sustain resolution of key issues for the benefit of your whole customer base. 16) Start recognizing teams for prevention of customer issues.

Tips 77

Tips Customer Experience Net Promoter Score Customer Journeys 77

SurveySensum

JULY 27, 2023

These events create a sense of exclusivity and make customers feel like they are part of an elite community, strengthening their bond with the brand. By understanding the voice of customers , the brand continuously evolves to offer unforgettable retail experiences that leave a lasting impression on its customers.

Retail 52

Retail Examples Feedback Customer Experience 52

Pointillist

JULY 5, 2019

How to improve your return on investment in Medallia, Qualtrics, Clarabridge and Concentrix By Steve Offsey Most organizations that have implemented a voice of customer program are happily collecting and analyzing multiple forms of customer feedback. How Mature is Your Voice of Customer Program?

Voice of Customer 45

Voice of Customer Net Promoter Score NPS ROI 45

SurveySparrow

SEPTEMBER 4, 2020

By shifting the focus from feature-rich to customer-friendly, outcome roadmaps can acquire more success for the product while also catering to essential metrics like customer churn rate , bounce rate, ease-of-use, etc. Instead, you should monitor the metrics that contribute to business growth and success.

Roadmap 96

Roadmap Effort Score How To Metrics 96

Wootric

DECEMBER 17, 2018

Automatically alert your Product Managers when a different feature enters into the top 5 list under the BUGS tag, positive or negative, so that they can see what needs to be fixed and when their fixes have made a positive impact to customer experience. #3 3 Monitor NPS Trends by Customer Segment.

Trends 61

Trends Report Feedback NPS 61

Totango

JULY 24, 2020

The best B2B client expansion strategies achieve this by creating more value for customers — value that they will be willing to pay for. Leverage Voice of Customer Feedback. The goal is to help your customers realize their full potential by giving them the right solutions and guidance to succeed.

B2B 62

B2B Strategy Customer Success Customer Centricity 62

Totango

JANUARY 2, 2020

Make sure that your CS team can reach out to customers (and collect data) through different channels. Voice of Customer data including surveys and NPS scores as well as system data like support feedback can all be helpful. Create a strategy for what information you need and how to collect it.

Data 71

Data Roadmap Customer Success Customers 71

Waypoint Group

JANUARY 23, 2015

SaaS companies everywhere have built dashboards that convey the necessary metrics or information needed to give a snapshot view of what is deemed important, right after login. But with so many options for what is “deemed important” in customer success, a B2B voice-of-customer (VoC) dashboard has a unique set of requirements.

B2B 40

B2B NPS Guidelines Metrics 40

Totango

OCTOBER 8, 2020

In B2B terms, it is still possible to maintain your customer relationship and even improve customer retention during uncertainty, but you will need to focus on five key steps: Understand Your Customer. Listen to Your Voice of Customer Programs. Learn from Customers. Proactively Personalize Engagements.

Customer Retention 63

Customer Retention How To Customer Success B2B 63

CX Journey

JANUARY 22, 2016

I recently wrote about the many voices of customer experience, all important to total customer understanding. Those voices come from customers, partners, employees, and customers through employees. Your mainstream consists of your established customers, best employees, and biggest competitors.

Innovation 80

Innovation Company Voice of Customer Meeting 80

SmartKarrot

JANUARY 6, 2023

Role: Head of Customer Success Location: San Jose, CA, United States Organization: Resolve Biosciences As a Head of Customer Success, you will recruit, manage, and develop the team of CTAs and DSAs. Act as the main global technical leader for the company accountable for customer success. Apply here: [link].

Customer Success 19

Customer Success Case Study Knowledge Base Training 19

ClearAction

MARCH 24, 2017

Voice-of-the-customer (VoC) ROI can be elusive unless you’re adamantly driving customer experience transformation. It’s about viewing VoC itself and VoC actions and metrics as value chains. Value chain thinking is extremely valuable in customer experience management. What is a value chain?

ROI 48

ROI Effort Score Customer Journeys B2B 48

Hello Customer

JUNE 17, 2022

This creates a vicious cycle: customers don’t see the changes that you’ve implemented based on their survey input, so they’ll be less inclined to respond to other survey requests. Since researchers only collect feedback from a small sample that should represent the customer base, chances are high that these results are skewed.

Marketing 52

Marketing Survey Feedback NPS 52

Lumoa

NOVEMBER 21, 2023

When it comes to increasing profitability and retaining a loyal customer base, the ability to smartly source, analyze, and use customer feedback data to enhance services and products makes all the difference. But it is one thing to claim that a business values customer feedback and another to sift out the actionable data.

Analysis 208

Analysis Feedback Social Media Chatbots 208

Lumoa

OCTOBER 31, 2018

Successful organizations will drive deep, orchestrated transformation rather than just fixing customer issues or tracing scores. It will require experience professionals to help drive more collaboration and alignment of operations, measures, metrics, processes, governance, workflow – true and real strategic organizational transformation.

Customer Experience 160

Customer Experience Customer Centricity Culture Consulting 160

Kustomer

SEPTEMBER 3, 2020

Or our wait time, or maybe it’s different metrics that people have. What is the right customer KPI in each of these different touch points doing your initial journey map as a hypothesis map. And then you build up your voice of customer engine. Stage two, voice of customer engine. Gabe Larsen: (16:34).

Marketing 52

Marketing Customer Journeys Effort Score Metrics 52

OpinionLab

SEPTEMBER 12, 2017

Net Promoter Score (or NPS) is a KPI that has been widely accepted as an indicator of customer sentiment for years. The metric relies on customers answering the question “how likely are you to recommend X” on a scale of one to ten. Think of the money they spent on me and then project that across an entire customer base.

NPS 94

NPS Effort Score Net Promoter Score Survey 94

Waypoint Group

OCTOBER 17, 2019

Implementing Waypoint Group’s TopBox TM Customer Engagement platform, Reciprocity realized significant benefits within just 12 months: 50%+ increase in CSM team productivity. Metrics to gauge product improvement plus customer experience and satisfaction. TopBox is “ customer engagement” and enables a feedback program.

Customer Engagement 40

Customer Engagement B2B Engagement NPS 40

Waypoint Group

MARCH 31, 2015

To help with servicing low-touch customers who make up a large portion of the customer base, Revinate introduced video tutorials and in-depth walk-throughs for onboarding and eventually when launching new features. So how do you know where to focus enhancements for the customer journey? What questions to ask?

B2B 40

B2B eBook Tips Groups 40

ChurnZero

FEBRUARY 26, 2021

The root of the problem, as Sana explains, was that CSMs were dumping feature requests into the spreadsheet, but Product was making roadmap decisions based on generalized themes that solved multiple pain points at once. Overcommunicate with your organization.

Customer Success 59

Customer Success Company Management Roadmap 59

CX Accelerator

JULY 22, 2019

The main reason companies measure things like their call-handle time, first-call resolution, and internal quality management (QM) scores are to improve customer satisfaction. Although these metrics are valuable, they are internal to the organization, and they may or may not affect satisfaction.

Contact Center 182

Contact Center Analytics Effort Score Net Promoter Score 182

Waypoint Group

MARCH 27, 2019

Having achieved steady improvement in customer engagement and sentiment with the same accounts and contacts over time (longitudinal trending), they wanted to leverage TopBox to predict future growth for better financial management: What rate of growth could they expect from the existing customer base? And by how much?

NPS 40

NPS Financial B2B Exercises 40

CX Accelerator

JULY 22, 2019

The main reason companies measure things like their call-handle time, first-call resolution, and internal quality management (QM) scores are to improve customer satisfaction. Although these metrics are valuable, they are internal to the organization, and they may or may not affect satisfaction.

Contact Center 174

Contact Center Analytics Effort Score Net Promoter Score 174

ClearAction

MAY 18, 2017

Design CX metrics as a value chain. Go beyond real-time data and actioning to preventing recurrence of chronic issues for your whole customer base. Compare notes with managers of other types of CX efforts across the company: UX, CRM, customer care, customer success, AI, etc. Learn and apply systems thinking.

ROI 54

ROI Feedback Survey Financial 54