BirdEye

JULY 5, 2023

Relationship marketing is the strategy of cultivating meaningful relationships with customers to ensure long-term satisfaction and brand loyalty. This strategy uses online and offline communication channels for your business to build stronger relationships with your customer base.

Examples 98

Examples Strategy Marketing Social Media 98

Win the Customer

SEPTEMBER 12, 2023

Traditional businesses often face the challenge of adapting to new customer expectations and technologies. Even long-established businesses can embrace change and revolutionize their customer interactions. In this blog post, we’ll explore strategies that traditional businesses can adopt to innovate in customer experience.

Innovation 59

Innovation Customer Experience Loyalty Programs Customer Centricity 59

CSM Magazine

FEBRUARY 29, 2024

Collect customer data: Collect data on your customers such as their purchase history, preferences, and behavior across different channels. Use customer segmentation: Segment your customers based on their demographics, behavior, and preferences. Personalize these programs based on customer behavior and preferences.

Omni-Channel 52

Omni-Channel Connections Loyalty Programs Chatbots 52

Currency Alliance

JUNE 16, 2020

For most of the last decade, loyalty marketing seemed to be on autopilot for many brands – but the tide is turning. Many of the entrants to this years’ Loyalty Magazine Awards were as adept with data and technology as marketers in many other disciplines. Brilliantly, Voxi has spun this very feature into a loyalty driver.

Loyalty 52

Loyalty Innovation Travel Loyalty Programs 52

SmartKarrot

MARCH 17, 2022

While B2C loyalty programs are quite popular, B2B SaaS companies have to keep certain best practices in mind. B2B companies need to focus on driving revenue and sales while incentivizing existing loyal customers. Customer loyalty is the base of customer retention. Select a bunch of relevant rewards.

Loyalty Programs 10

Loyalty Programs B2B Loyalty Company 10

CSM Magazine

JANUARY 10, 2023

For betting sites, customer experience technology is becoming a key factor in the success of their business. Explore this article to discover how these technologies are transforming online gambling into something more immersive than ever before. Personalized systems. Cyber-security software. Promote responsible gambling.

Technology 52

Technology Customer Experience Video Analytics 52

Amity

SEPTEMBER 19, 2018

Reaching new customers has never been an easy job. Even with all the advantages provided by today’s technological tools and online channels at your disposal, it’s still a long and expensive journey. On top of all that, the whole process of attracting new customers is 6-7 times more expensive than keeping the old ones.

Customer Retention 64

Customer Retention Loyalty Marketing B2B 64

Doing CX Right

AUGUST 23, 2020

ShoppingGives asked 21 Customer Experience experts about proven ways to create brand loyalty, especially during an increasingly competitive eCommerce space. Experts agree that it can be challenging to engage your customers with your brand. It is even harder to build consistent loyalty throughout your customer base.

Loyalty 52

Loyalty Brands Social Media Competitive Advantage 52

SurveySensum

JULY 26, 2023

It’s like a game of “now you see them, now you don’t” with customers jumping ship to competitors in the blink of an eye if they don’t feel valued and satisfied. It is far more expensive to acquire new customers than to retain existing ones and brands understand that. But why is that a big issue?

Customer Retention 52

Customer Retention Retail Strategy Social Media 52

Method:CRM

JULY 11, 2022

Great customer experience is key to fostering customer loyalty. If customers have a pleasant experience with your company, they’ll be more likely to come back for more business and recommend your goods or services to others. But how do you plan for and execute effective customer experience improvement?

Customer Journeys 92

Customer Journeys Customer Experience How To Loyalty Programs 92

ShepHyken

SEPTEMBER 3, 2019

Taking this into account, it is almost always more profitable to retain existing customers versus acquiring new customers. There are high-, mid- and low-value customers. In your customer base, there are fewer high-value customers and losing them could drastically, negatively impact your business profits.

Customer Centricity 94

Customer Centricity Loyalty Programs Loyalty Metrics 94

Win the Customer

DECEMBER 19, 2022

In the ever-evolving world of dining, technology has become a vital ingredient, enhancing the customer experience and revolutionizing the way we enjoy our favorite meals. Today, the restaurant industry has harnessed the power of technology to make dining out more convenient, efficient, and enjoyable.

System 52

System Loyalty Programs Wait Times Technology 52

TechSee

JANUARY 7, 2020

Accenture reports that 77% of consumers are no longer loyal to any particular brand, telcos must work harder than ever to retain their customer bases. Acquisition costs far outweigh those of keeping current customers, further motivating companies to implement innovative strategies to boost customer retention in the telecom industry.

Customer Retention 136

Customer Retention Industry Telecommunications Effort Score 136

Currency Alliance

DECEMBER 15, 2017

Customers are changing rapidly. Their ever-rising expectations mean that focusing on a loyalty strategy based on price and transactions alone is no longer enough: it will only produce a race to the bottom on price and once someone beats you on price, most customers will switch. The two types of loyalty.

Loyalty 40

Loyalty Loyalty Programs Customer Experience Social Media 40

Currency Alliance

JANUARY 22, 2020

The top loyalty jobs are tough. Every CEO waxes lyrical about the importance of loyalty. Every CFO knows a loyal customer is many times more profitable than others. Rewards programs have not, historically, earned consistent loyalty across all customer segments. Points alone don’t earn much loyalty.

Loyalty 40

Loyalty Brands Loyalty Programs Rewards Programs 40

CSM Magazine

NOVEMBER 22, 2023

In this article, we will delve deeper into the multifaceted role of Paysafe cards in businesses, exploring how they enhance accessibility, security, and international expansion while redefining the way companies engage with a diverse customer base. This inclusivity can help businesses tap into a broader and more diverse customer base.

Banking 52

Banking Financial Retail Loyalty Programs 52

BirdEye

AUGUST 7, 2023

Build trust: Consumers have trust issues with auto repair shops without significant social proof and positive customer reviews. Customer loyalty: A big part of auto repair shop marketing involves turning first-time customers into long-term advocates. Visibility: Cement your auto repair shop in customers’ minds.

Strategy 52

Strategy Sales Marketing Social Media 52

CSM Magazine

JANUARY 27, 2022

This article shares some tips on how you can build loyal HVAC customers that keep coming back for your services. Use Technology. Technology has made our lives a lot more convenient and easier. And in this modern world, there’s technology for just about any task in the workplace. Create A Loyalty Program.

Tips 52

Tips Loyalty Programs Loyalty Software 52

Currency Alliance

JUNE 11, 2019

“Extra” was a 4% interest rate which earned the average working family £100-200 a year – the kind of value you can earn from a supermarket loyalty card. This led many banks in Europe to close their rewards program over the past three years. Customers appreciate the free money, but it simply doesn’t make them loyal.

Banking 40

Banking Loyalty Consumers Loyalty Programs 40

Currency Alliance

OCTOBER 11, 2018

Countless articles have been written about enhancing the hotel customer experience (CX) with technology. By owning this more complete customer journey, the hotel has the opportunity to deliver better experiences and to earn greater guest loyalty. Restive guests: understanding hospitality loyalty.

Hotels 40

Hotels Hospitality Loyalty Travel 40

SurveySensum

JUNE 29, 2023

A company, despite investing heavily in marketing and advertising, struggles to retain its customer base and faces a decline in sales. Well, here’s a startling statistic to ponder: 82% of customers stop doing business with a company due to poor customer service. Sound familiar?

Customer Satisfaction 52

Customer Satisfaction Marketing Exceptional Customer Service Social Media 52

Method:CRM

JULY 11, 2022

Great customer experience is key to fostering customer loyalty. If customers have a pleasant experience with your company, they’ll be more likely to come back for more business and recommend your goods or services to others. But how do you plan for and execute effective customer experience improvement?

Customer Journeys 52

Customer Journeys Customer Experience How To Loyalty Programs 52

ChurnZero

APRIL 12, 2022

Lead the creation of new Customer Success initiatives. Secure funding to invest in technology that tracks and supports a boost in customer experience. Spearhead efforts to collect and analyze customer insights. Customer-centricity is an important factor in customer loyalty and retention.

Chief Customer Officer 98

Chief Customer Officer Customer Centricity Touchpoint Leadership 98

CX University

NOVEMBER 21, 2020

Customer-facing teams in sales and service-orientated environments embrace the concept. Marketing teams use it to get to know their customers, to personalise their brand reach and encourage brand loyalty. Comprehensive customer experience ecosystems create customer memories that narrate specific brand stories.

Net Promoter Score 98

Net Promoter Score Brands Effort Score Loyalty Programs 98

BirdEye

NOVEMBER 20, 2023

Referral marketing is a strategy that encourages existing customers to refer new ones to your business. It’s an organic way that leverages the power of word-of-mouth — the most credible form of advertising — to grow your customer base. Yotpo Yotpo leverages customer reviews to boost referral efforts.

Software 63

Software Marketing Multi-Channel e-support 63

Optimove

MAY 16, 2023

From gaining a 360-degree view of your audience to creating targeted campaigns and hyper-personalized content, your CDP is your secret weapon for driving engagement, boosting conversions, and building long-term customer loyalty. The good news? We’re already helping brands embrace that transformation.

Marketing 52

Marketing Loyalty Programs Social Media Customer Satisfaction 52

Magellan Solutions

NOVEMBER 27, 2023

Leverage Technology Wisely A customer relationship management (CRM) system is like a superhero headquarters for customer information. It collects and organizes all customer data in one central location. Chatbots and artificial intelligence (AI) are the perfect pair for customer service, providing instant support.

Customer Service 52

Customer Service Exceptional Customer Service Customer Satisfaction Customer Centricity 52

SurveySparrow

JUNE 28, 2023

It offers a unique, tailored experience that goes beyond a transaction, making customers feel valued and understood. By tapping into individual preferences and needs, personalization enhances customer satisfaction and boosts loyalty, influencing repeat business. Thereby enhancing customer satisfaction and loyalty.

Industry 52

Industry Tips Customer Experience Healthcare 52

ShepHyken

DECEMBER 9, 2022

Some examples of brand expectations include providing excellent customer service, having a well-designed website, and offering high-quality products or services. It’s important to note that brand expectations can vary depending on your industry, your customer base, and other factors. .

Customer Journeys 123

Customer Journeys Brands Sales Contact Center 123

Totango

JUNE 4, 2021

We’ll show you how to multiply opportunities for engagement through strategies such as personalization, in-app messaging, customized promotions and loyalty programs. We’ll also show you how technology can help you automate your engagement strategy. Reward Customer Loyalty.

Customer Engagement 62

Customer Engagement Engagement Customer Journeys B2C 62

NobelBiz

OCTOBER 31, 2023

Understanding this dynamic is crucial, especially when customers are facing their most challenging times. When the pressure rises, here’s how to elevate your customer support to the next level, solidifying trust and cementing loyalty. However, it remains a vital channel for many customers.

Call Center 104

Call Center Contact Center Software Contact Center Social Media 104

ShepHyken

MAY 18, 2018

This week we feature an article by Gary Anderson who explains why the customer experience creates customer loyalty and generates repeat business. – Shep Hyken. The customer experience you provide will set you apart from the competition. Never underestimate the value of a customer base that is loyal to your brand, though.

Loyalty Programs 79

Loyalty Programs Advertising Loyalty Brands 79

Win the Customer

AUGUST 9, 2016

Starbucks and Disney, however, are leaders in the mobile payment market, and other retailers can and should take advantage of mobile-payment processors and technology to compete. If you have an email list for your customer base, poll them on which option they would use most. Streamlined Loyalty Programs.

Consumers 52

Consumers Loyalty Programs Loyalty Retail 52

2020 Research

SEPTEMBER 1, 2022

Branding is how you build trust with your consumers and achieve loyalty, which is especially crucial during recessions. In this article, we’ll walk through five takeaways we found in our 2022 US Banking Industry Loyalty Report , so you can better understand how to maintain brand trust: Share the “Why” Behind Your Business’ Purpose.

Brands 52

Brands Banking Advertising Loyalty 52

Ann Michaels and Associates

MAY 13, 2020

Just like not inundating customers with multiple surveys over time, focusing solely on customers who subscribe to a loyalty program isn’t the answer either. Unstructured data is a technological goldmine and brands should be aware of how to use this data for greater insight. Take advantage of social conversations.

Feedback 52

Feedback Tips Social Media Ecommerce 52

Currency Alliance

APRIL 13, 2017

A former Accenture consultant-turned entrepreneur, Ehredt is attempting to upend the loyalty industry with a platform that simplifies how loyalty currencies are managed and exchanged. In this interview, Ehredt expands his vision for how digital currencies have the potential to transform customer loyalty.

Marketing 40

Marketing Loyalty Programs Loyalty Transportation 40

Currency Alliance

DECEMBER 4, 2023

Loyalty trends, as we’ve said in our previous years’ trends articles, are interesting to think about – but they are not necessarily reflective of what your own brand should be focusing on in the next year. This year, a continuing key theme in loyalty will be the ability to drive even greater customer value at lower direct cost.

Loyalty 59

Loyalty Trends Data Marketing 59