How To Build A Customer Loyalty Program

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Loyalty goes a long way in defining and building relationships between people. Be it our personal relationships or even the relationship we have with the customers. For a business organization, having a loyal customer base is essential for success. Reward Customer Loyalty.

Loyalty Programs!?! We Don’t Need No Stinkin’ Loyalty Programs!!!

Beyond Philosophy

Without fear of (much) argument, it’s a fair statement that all companies want, and try to generate and achieve, optimum loyalty from their customer base. They should want this because study after study shows the financial rewards of having loyal customers. Some companies reach this goal through superior value delivery, built on quality products and services and positive, consistent customer experiences. also has no loyalty program.

Let’s shape the future of loyalty programs

Currency Alliance

Indeed they have changed customers’ expectations of brands greatly. Every industry now has to be conscious of the heightened, personalized demands of the modern consumer, including the loyalty industry. The future of loyalty programs will rely on data.

The top 5 ways to make loyalty programs more effective

Currency Alliance

As consumers grow more empowered, with more control and choice than they’ve ever had before, their loyalty to a brand and preference for concentrating their purchasing power becomes even more crucial to merchants. Don’t just focus on your most frequent customers.

Tapping into the Loyalty Program for Glowing Online Reviews

Loyalty deserves to be rewarded. Especially when that loyalty is what keeps a business afloat. There are plenty of ways to offer value to customers beyond the sale of products or services, but one of the most popular methods that business owners use is the loyalty program.

4 Customer Retention Strategies To Help Online Businesses Boost Loyalty


What is customer retention? Simply put, customer retention refers to the strategies and tactics businesses use to encourage repeat purchases and ongoing loyalty from their existing customer base. Too many businesses, however, don’t invest in customer retention.

5 Ways Startups Can Build Customer Loyalty

Customer Guru

A startup, a new emerging business model aiming to reach great heights in the marketplace with respect to any particular product or service, needs to create and retain customers. For any startup to succeed, what matters most is loyal customers. Giving out loyalty rewards and benefits.

How a more emotional customer experience can transform loyalty

Currency Alliance

Customers are changing rapidly. Their ever-rising expectations mean that focusing on a loyalty strategy based on price and transactions alone is no longer enough: it will only produce a race to the bottom on price and once someone beats you on price, most customers will switch.

Reconsidering Loyalty: Top Loyalty Trends for 2019

Currency Alliance

Escalating competition across sectors – not a purported “death of loyalty” – is making loyalty harder earned. As a result, major loyalty trends for 2019 will see a wave of innovation as established brands trial new ways to retain share of mind. Loyalty coming to new sectors.

Consumer banking: money can’t buy loyalty

Currency Alliance

A 2018 Collinson study reported that 66% of financial services professionals say their bank “does not understand why customers are loyal or have a strategy to strengthen customer relationships”[i]. Bribing customers is easy and, as with most easy initiatives, not very profitable.

Building Loyalty: B2B Digital Marketing and Customer Retention Nowadays


Reaching new customers has never been an easy job. It is extremely important to make sure that the customers you’ve already attracted to your company stay with your company. Here are a few tricks you can use to broaden your customer base: Adapt to your customers.

Loyalty Strategy 2019: How to Win in the Next Decade

Currency Alliance

In December 2018, we published what we consider will be the Top 10 Trends in loyalty marketing during 2019. Many bells and whistles added in recent years are actually a distraction for customers – yet many cheerleaders in the industry blindly call it innovation.

Loyalty personalization: harness deep insight through partner brands

Currency Alliance

Loyalty programs once enabled relatively personalized marketing. From a standing start of zero customer data some 20 years ago, brands became able to incentivize desired behaviors in highly-predictable customer segments. how many family members the customer may have.

Building Customer Loyalty: The Most Important Thing for Your Business

Call Center Pros

But in a landscape full of new companies of all tendencies and where competition is fierce, it is necessary to maintain a constant connection with your customers to differentiate yourself from the crowd. Let’s talk about customer loyalty…. How brand loyalty happens….

Interview with Steve Hoban, Master Loyalty Marketer

Currency Alliance

Chuck Ehredt sat down with Steve Hoban, who recently returned to the UK after spending 11 years working for Pick n Pay in South Africa, to discuss brand collaboration in loyalty schemes. How did the program evolve under your leadership?

Breaking down the walls: Loyalty Magazine Awards 2019

Currency Alliance

This was my second year on the judging panel at the Loyalty Magazine Awards. Really, for those relatively few brands achieving impressive levels of customer engagement, it’s breath-taking how fast the industry has progressed in such a short time. Loyalty points make this possible.

Loyalty Point Liquidity drives Customer Engagement

Currency Alliance

As technologies mature and customer behavior changes, markets must evolve to remain relevant. We have seen tremendous change across many industries during the past 40-50 years, and these changes can help predict the next evolution in the loyalty sector.

Expiring points and what they tell us about customer loyalty in 2017

Currency Alliance

Of all the statistics to emerge from the 2017 Bond Brand Loyalty Report , the most shocking was probably that there are an estimated $100bn in loyalty points that are left unredeemed by members in North America. Looking beyond the top 20% to less-frequent customers.

Customer Loyalty – Convenience or Emotional?

Pretium Solutions

The word loyalty is thrown around quite a bit inside the customer service world today. A loyal customer is one who has a devoted attachment to a company’s business, brand or products and buys from that company over and over again.

Customer Loyalty – Convenience or Emotional?

Pretium Solutions

The word loyalty is thrown around quite a bit inside the customer service world today. A loyal customer is one who has a devoted attachment to a company’s business, brand or products and buys from that company over and over again.

Amazing Business Radio: Peter Fader & Sarah Toms


Customer Centricity in Business. Building a Customer-Centric Company with Long-Lasting Value. They discuss their new book, The Customer Centricity Playbook , and the “ Customer Centricity Manifesto ,” which teaches individuals and organizations how to build a customer-centric culture.

Beyond the Hotel: Earning Guest Loyalty with Hospitality Tech

Currency Alliance

Countless articles have been written about enhancing the hotel customer experience (CX) with technology. By owning this more complete customer journey, the hotel has the opportunity to deliver better experiences and to earn greater guest loyalty.

Customer Loyalty – Convenience or Emotional?

Pretium Solutions

The word loyalty is thrown around quite a bit inside the customer service world today. Numerous books and scores of articles have been written and blogs posted about the importance and relevance of customer loyalty , as compared to customer satisfaction , and that there is actually little relationship between the two. A loyal customer is one who has a devoted attachment to a company’s business, brand or products and buys from that company over and over again.

20 Ways to Thank Your Loyal Customers (Infographic)

Provide Support

It’s probably needless to say that loyal customers are the biggest assets of any business. Studies show that only a 5% increase in your loyal customer base can result in increases of revenue and profits up to 85% or more. The Bond Loyalty Report).

40 Customer Retention Statistics You Need to Know


Learn about the top two customer surveys for predicting and increasing customer retention. Anytime a customer cuts ties, you experience the negative impact of customer churn. Customer Retention by the Numbers. Customer retention statistics: More than 6 in 10 U.S.

3 Inspired Ways to Increase Customer Value


For leaders to make smart decisions about who the best, most loyal and most profitable customers are, they need to understand the makeup of the customer population. How do you gauge customer value? However, it’s never easy for a customer to get there.

Is this the end of targeted customer marketing?


He questions commonly held beliefs including whether Marketers should segment their customer base, the relevance of targeting heavy users and whether loyalty programs have any effect. There has been a bit of a revolution going on in Marketing. Sparked by the remarkable success of a book by Byron Sharp: How Brands Grow. Sharp discusses a series of Marketing Laws in an attempt to impose science (or at least empiricism) on marketing.

Guest Blog: What’s Most Vital to Success: Product, Price, or Experience?


This week we feature an article by Gary Anderson who explains why the customer experience creates customer loyalty and generates repeat business. – Shep Hyken. The customer experience you provide will set you apart from the competition.

Wise Marketer Interview with Chuck Ehredt

Currency Alliance

Few men are more attuned to the forces of disruption then Charles Ehredt, managing director of the Currency Alliance, an early stage Barcelona-based digital currency company. A former Accenture consultant-turned entrepreneur, Ehredt is attempting to upend the loyalty industry with a platform that simplifies how loyalty currencies are managed and exchanged. When did you realize that cryptocurrencies might be able to transform loyalty marketing programs?

5 Top Customer Service Articles For the Week of April 17, 2017


Each week I read a number of customer service articles from various online resources. Getting More Referrals = Letting People Your Customers Care About Know About Brands That Care About Them by Joseph Michelli. How to Drive Customer Loyalty Among Millennials by Timi Garai.

3 Actions to Take to Honor Customers as Assets

Customer Bliss

In my Daily Dose video series, I explore the topics that chief customer officers must grapple with on a daily basis. Do you believe customers are assets or cost centers? Thinking about customers as assets is my first customer experience competency.

5 Top Customer Service Articles for the Week of August 28, 2017


Each week I read a number of customer service and experience articles from various online resources. The Contact Center Playbook for Improving Customer Satisfaction [Whitepaper] by Nicolina Savelli. Artificial Intelligence: The Customer Experience Imperative by Bob Hayes.

Supply and Demand: Why Consumers Desire Mobile Payments and E-Receipts

Win the Customer

This year, the number of people using a third-party, touch-based system to make payments on their smart devices will increase 150 percent, according to Deloitte Global. Like anything in business, customers primarily want ease and convenience when using mobile payments.

Six customer retention strategies that will grow your business


A funny thing happened when researchers asked consumers and marketers associated with the travel industry how they viewed the industry’s well-known loyalty programs. For the marketers – 66 percent of them – the programs were seen as a good way for customers to show loyalty to the brand. Seventy-three percent of the consumers, however, flipped the perception, looking at the programs as a great way for companies to show loyalty to customers.

Embracing the Customer-First Culture: An Exclusive Interview with Mr. Rajesh Pawar, Professional Services Head

Customer Guru

At Customer Guru, we believe that Customer Experience (CX) should be the number one priority for all the Indian businesses so that they become more sustainable and successful globally. Currently, he is running the Professional Services business for a leading a Customer Experience MNC.

The Benefits of Customer Lifetime Value: Why It Matters


They focus on the big picture: customer lifetime value. If you want your business to last, you need to prioritize customer lifetime value, too. To succeed in today’s customer-centered economy, you can’t simply focus on attracting new customers.

Using a Database to Gain Customer Marketing Insights for Restaurant Chains

Second to None

In order to establish a strong understanding of customer insights, restaurant managers may want to consider investing in a customer database to collect important data, key insights, and trends to better serve and suit their customers for improved business relationships and better business outcomes. By investing in a customer database, restaurant marketers will have an opportunity to learn more about their clients. How to use data to derive the right customer insights.