Why Bridging the SaaS User-Buyer Divide Is Key to Improving Customer Retention
Gainsight
JUNE 20, 2022
Further, I’m willing to bet that unless many of the companies surveyed – and beyond – are quick to identify, diagnose and resolve this type of customer-stakeholder dichotomy, their sales and customer-retention efforts (Net Dollar Retention) will eventually suffer – and perhaps suffer greatly.
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