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Digital customer engagement: how to balance one-to-one and digital interaction

ChurnZero

Make sure you’re still delivering high-touch, one-to-one engagement. Analog + digital customer engagement: how to find your balance The analog versus digital metaphor may be from the engineering world, but it’s a great lesson in how tools can co-exist rather than conquer. Wait, say that again? Balance is key.

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Guest Blog: How Does AI Marketing Help Drive Customer Engagement?

ShepHyken

This week we feature an article by Lindsay Tjepkema who writes about how artificial intelligence marketing (AIM) is becoming more important to our success in engaging with customers. Below are a few ways AIM can create higher levels of customer engagement. There is a wealth of customer data available to marketers today.

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The Importance of a Robust Customer Engagement Strategy in a Time of Crisis

Ecrion

If you’re a customer engagement specialist, these last few weeks may have found you staring at your screen wondering what you can possibly say to your customer base. Maintaining customer relationships has become more important now than ever. Prepare: Foster Greater Customer Relationships.

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Create A High-Performance Customer Engagement Platform

Second to None

The ability to curate high levels of customer engagement can help brands to increase their customer retention rate, which can have a direct impact on overall profitability. To learn more about customer engagement strategies, check out the following piece written by Kenneth Adams for Forbes.

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COVID-19 Response Triggers Fluctuating Passion for Beauty & Fashion Brands

NetBase

With salons and boutiques alike forced to shut their storefronts amidst COVID-19, and so many people working remotely and rarely leaving their homes, beauty and fashion are falling from consumers’ priority lists. So, what are beauty and fashion brands doing to stay top of mind with their well-established customer base?

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With Benefits and Examples: What is Cross-Marketing?

SmartMessage Blog

This approach leverages the distinct strengths and customer bases of each brand while fostering a synergistic relationship that benefits both. This collaboration improved customer satisfaction for both brands and demonstrated the power of combining services from different sectors to create a more engaging user experience.

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Customer retention is the new religion

Hello Customer

January typically is a month to forecast trends, and we believe customer retention will be an important one. And as fashion shows us, every trend returns at some point in time. Turning customers into fans and showing them that you care creates an engaged customer base. Hello Customer © Customer Engagement.