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Digital customer engagement: how to balance one-to-one and digital interaction

ChurnZero

Analog + digital customer engagement: how to find your balance The analog versus digital metaphor may be from the engineering world, but it’s a great lesson in how tools can co-exist rather than conquer. 2: Customer journeys Analog / High-touch: Align metrics with account health by tracking performance through customer milestones.

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Guest Blog: How Does AI Marketing Help Drive Customer Engagement?

ShepHyken

In order to succeed and engage with their customers in real and meaningful ways, marketers need to be ready to embrace this new wave of marketing intelligence. Below are a few ways AIM can create higher levels of customer engagement. There is a wealth of customer data available to marketers today.

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COVID-19 Response Triggers Fluctuating Passion for Beauty & Fashion Brands

NetBase

With salons and boutiques alike forced to shut their storefronts amidst COVID-19, and so many people working remotely and rarely leaving their homes, beauty and fashion are falling from consumers’ priority lists. So, what are beauty and fashion brands doing to stay top of mind with their well-established customer base?

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The Importance of a Robust Customer Engagement Strategy in a Time of Crisis

Ecrion

If you’re a customer engagement specialist, these last few weeks may have found you staring at your screen wondering what you can possibly say to your customer base. Maintaining customer relationships has become more important now than ever. Prepare: Foster Greater Customer Relationships.

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Create A High-Performance Customer Engagement Platform

Second to None

The ability to curate high levels of customer engagement can help brands to increase their customer retention rate, which can have a direct impact on overall profitability. To learn more about customer engagement strategies, check out the following piece written by Kenneth Adams for Forbes. Get after it.

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With Benefits and Examples: What is Cross-Marketing?

SmartMessage Blog

This approach leverages the distinct strengths and customer bases of each brand while fostering a synergistic relationship that benefits both. Louis Vuitton and BMW The collaboration between luxury fashion brand Louis Vuitton and automotive giant BMW is an exemplary case of cross-industry marketing.

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3 Inspired Ways to Increase Customer Value

Experience Investigators by 360Connext

Recognizing your customers this way can help them feel connected early on. The 99% of your customer base is made up of the 1% of your future. Tech fashion retailer HEX has employees send hand-written thank you notes to customers, and this practice is heralded as one of the keys to their success.