Currency Alliance

OCTOBER 11, 2018

Countless articles have been written about enhancing the hotel customer experience (CX) with technology. It does give pause for thought, however, that agile tech companies have proven more apt at filling these gaps: owning more of the customer journey, gathering more detailed data, and making more relevant and personalized offers.

Hotels 40

Hotels Hospitality Loyalty Travel 40

CSM Magazine

MARCH 19, 2021

IRI , a global leader in innovative solutions and services for consumer, retail and media companies, today announced that it has acquired Intelligent Shopper Solutions (ISS). ISS is a leading retail consumer insight provider that enables collaboration between retailers and suppliers, from Kognitiv Corporation.

Retail 52

Retail Consumers Loyalty B2B 52

Michelli Experience

NOVEMBER 8, 2017

For example, when a customer enters a retail store and a clerk asks, “How are you today?” Most customers know the question is little more than a universal greeting. Most clerks don’t really want a customer to honestly answer the question. Fortunately, most customers will deflect with a response of, “I’m fine.”

Customer Experience 113

Customer Experience Loyalty Programs Loyalty Consulting 113

ShepHyken

OCTOBER 11, 2021

Each week I read many customer service and customer experience articles from various resources. 4 Ways to Level Up Your Customer Service in 2021 by Reuben Yonatan. Fast Company) Providing exceptional customer service is a tried and tested way for brands to stand out and succeed. Here are my top five picks from last week.

Customer Service 72

Customer Service Hospitality Rewards Programs Self Service 72

InMoment XI

JANUARY 17, 2024

In the dynamic world of hospitality, the ability to manage and enhance the guest experience often spells the difference between those who win and those who get left behind. A positive guest experience involves going beyond basic customer service. Positive guest experiences lead to higher customer satisfaction levels.

Guest Experience 260

Guest Experience Trends Hospitality Customer Journeys 260

delighted

JUNE 30, 2022

Every brand loves a happy customer, and knowing that you have recent buyers who love your product enough to give you positive feedback is a great feeling. But your happiest customers can do more than provide validation and direction – they can also become significant revenue drivers for your business through a referral program.

Sales 83

Sales Net Promoter Score Loyalty Programs Ecommerce 83

Alida

JANUARY 5, 2018

Marketers are always looking for new ways to create experiences that resonate with customers, and 2018 will be no different. And although fads come and go—think unicorn hair and frappuccinos—there are some trends that will stick in the coming year and affect how businesses interact with customers. CMOs become customer-obsessed.

Marketing 0

Marketing Multi-Channel Advertising Tourism 0

Experience Investigators by 360Connext

MAY 4, 2015

I recently had the opportunity to attend San Diego’s Next Generation Customer Experience conference and present a session on the role of mobile in closing the gap in customer experience. The conference attracted some of the biggest names in customer centricity from all over the retail, hospitality, and financial service industries.

Customer Experience 110

Customer Experience Customer Journeys Conference Retail 110

Magellan Solutions

FEBRUARY 11, 2021

Meanwhile, you pay customer service executives $25-30 for an hour. This results in consumers visiting your website. Many potential customers are going to notice and engage through social media. Customer Service. Below are some of the customer service we offer: Loyalty programs. Customer care support.

Social Media 52

Social Media Hospitality Loyalty Programs Travel 52

Currency Alliance

JUNE 16, 2020

While travel and retail brands have made a lot of progress in the last 24 months, the bulk of innovation has come from other consumer sectors – including media businesses, entertainment, and telecoms providers, which in recent years appeared to regard loyalty as a lost cause. The program is actually called, ‘ Voxi Drop ’.

Loyalty 52

Loyalty Innovation Travel Loyalty Programs 52

Qualtrics

APRIL 22, 2020

Life as we knew it before COVID-19 will take time to return, and even when it does we’re likely to be in a ‘new normal’, as the crisis impacts consumer behaviors going forward. Hospitality. Even as restrictions are gradually lifted, there’s likely to be longer term impacts on how consumers interact with the hospitality industry.

Hospitality 29

Hospitality Retail Rewards Programs Analysis 29

Strativity

SEPTEMBER 26, 2014

Our biggest mistake is thinking that whatever sector we work in doesn’t serve “customers.” We are always dealing with customers. In his book Customer Experience Strategy, Lior Arussy breaks down the universal customer into a couple of categories: The Consumer. The Internal Customer. The Business Buyer (B2B).

Customer Experience 40

Customer Experience Customer Centricity Hospitality Loyalty Programs 40

InMoment XI

MAY 14, 2022

Over the past few decades, InMoment has collected and analyzed feedback from billions of customer experiences. So, Why Do Customers Choose Their Favorite Brands? For instance, professional athletes across the world wear Nike ; however, the sweeping majority of Nike customers are not actually world-class and/or Olympic athletes.

Brands 493

Brands Loyalty Retail Competitive Advantage 493

InMoment XI

SEPTEMBER 1, 2022

There is something to be said about how vital it is to leverage market research to understand your non-buyers so you can convert them into customers. But focusing on how to improve customer retention is just as important, if not more. That is why your customer retention efforts are so important. What Is Customer Retention?

Customer Retention 260

Customer Retention How To Customer Journeys Telecommunications 260

Currency Alliance

MARCH 20, 2020

There are really only four ways to create value for all stakeholders in a loyalty program: maintain low operating costs, and funnel the savings into rewards. add complementary partners in every spending category so the program and the currency are more useful and interesting. Not every loyalty program seems to appreciate this.

Loyalty Programs 52

Loyalty Programs Loyalty Hotels Travel 52

Currency Alliance

DECEMBER 4, 2023

Loyalty trends, as we’ve said in our previous years’ trends articles, are interesting to think about – but they are not necessarily reflective of what your own brand should be focusing on in the next year. This year, a continuing key theme in loyalty will be the ability to drive even greater customer value at lower direct cost.

Loyalty 59

Loyalty Trends Data Marketing 59

West Monroe

JANUARY 1, 2024

Email LinkedIn Twitter icon Facebook printer copy Print this page Listen to "Digital's Role in Engaging Customers—Before They Need You" on Spreaker. About the episode How do you connect with and serve patients when they’re not sick or in the hospital?

Healthcare 52

Healthcare Engagement Hospitality Financial 52

Kerry Bodine

APRIL 4, 2018

“We want to map from the awareness phase all the way through retention and loyalty.”. A customer journey is related to —but is not the same thing as—a customer lifecycle. Here are two main differences: Customer journeys align with your customers’ goals or tasks. I need to purchase an MRI machine for the hospital.

Customer Journeys 308

Customer Journeys B2C Insurance B2B 308

SurveySensum

AUGUST 24, 2023

According to the Harvard Business Review article, Kick-Ass Customer Service , 81% of customers stated that they intend to take care of matters by themselves before reaching out to a customer service representative. And this will enable you to retain your customers and make them feel loyal to your brand.

Self Service 52

Self Service Brands Effort Score Airlines 52

SmartKarrot

NOVEMBER 18, 2022

The customer is always right, right? A client success manager crosses between a salesperson and a customer service rep. They can sell, but they also can listen and understand customer needs. The best ones can use their knowledge of the product, combined with empathy and understanding, to help customers achieve their goals.

Management 10

Management Healthcare Retail Software 10

SmartKarrot

NOVEMBER 17, 2022

The customer is always right, right? A client success manager crosses between a salesperson and a customer service rep. They can sell, but they also can listen and understand customer needs. The best ones can use their knowledge of the product, combined with empathy and understanding, to help customers achieve their goals.

Management 10

Management Healthcare Retail Software 10

ProProfs Chat

DECEMBER 21, 2020

If it’s to avoid seeing customers leave your business, then you aren’t alone in this. A lot of business owners want to reduce customer churn and retain as many as possible. Needless to say, customer retention is the core value for the growth of any business. Reasons why customer churn rate increases. Tweet this.

Strategy 98

Strategy Loyalty Programs Customers Loyalty 98

Currency Alliance

DECEMBER 13, 2018

YouGov data from the UK shows that even the youth demographic – supposedly disloyal – thinks that points programs “are a good way for brands to reward customers and 59% think all brands should offer one.”. Greater investment to meet consumers’ insatiable appetite for experiences. The evolution of loyalty marketplaces.

Loyalty 45

Loyalty Trends Loyalty Programs Rewards Programs 45

Retently

FEBRUARY 21, 2024

Are you wondering which channels are effectively leading customers to your business? By pinpointing where your customers come from, you can streamline your efforts, enhance engagement, and grow your business. surveys can reveal which platforms or channels successfully engage your customers. How did you hear about us?”

Survey 78

Survey Social Media Advertising Analysis 78

Currency Alliance

DECEMBER 17, 2019

There was a mix of good and bad, for loyalty in 2019. Much of the bad has derived from a lack of belief or understanding from CEOs, who constrain budgets, and prop up short-term earnings with value that ought to flow to customers. The widespread devaluation of loyalty currencies during the past few years brings this into sharp focus.

Loyalty 64

Loyalty Strategy Loyalty Programs Travel 64

Currency Alliance

FEBRUARY 26, 2019

Having benchmarked and talked to hundreds of loyalty programs in the past few months, what we think program leaders ought to be doing during the next 3-6 months is preparing a plan to realign their loyalty program design with the broader business strategy and core value propositions. Customer data: maximize ROI.

Loyalty 45

Loyalty Strategy Loyalty Programs Hotels 45

Currency Alliance

AUGUST 22, 2022

The Points Bank in a loyalty program is the module of software that keeps track of all transactions related to issuing, redeeming, or exchanging points among loyalty program members, partners and other stakeholders. This article answers those questions.

Banking 52

Banking Loyalty Loyalty Programs Airlines 52

Currency Alliance

NOVEMBER 14, 2018

For all readers, the key takeaway will be that the evolution of loyalty programs into marketplaces is unstoppable, and that the decision to jump aboard is a sink-or-swim equation for all but the largest loyalty brands. Marketplaces deliver unique value for customers that your own brand cannot deliver on its own.

Loyalty 45

Loyalty Loyalty Programs Hotels Travel 45

Currency Alliance

NOVEMBER 17, 2020

It allows us to keep customers engaged when business plans fly out the window, due to marketplace calamities, such as the Covid-19 pandemic. Each trend supports aspects of the broader business imperative: to be present when and where customers choose to engage. Accelerating customer-centricity.

Loyalty 52

Loyalty Trends Loyalty Programs Travel 52

Currency Alliance

SEPTEMBER 5, 2018

Even though Plenti failed[i], Amex’s effort showed belief in the coalition model by one of the biggest names in reward programs. Powerful consumer brands, meanwhile, are building their own coalitions. The “Marriott More” program allows its members to earn and redeem points on everyday retail purchases[iii]. The origins of V1.0.

Loyalty 36

Loyalty Consumers Brands Airlines 36

C Space

MAY 20, 2020

Facebook is also working to integrate loyalty programs. The appetite for fresh entertainment during lockdown when content from traditional channels has been exhausted, along with increased demand for TV content at all times of the day, is contributing to consumers re-evaluating SVOD services,” the report’s authors conclude.

Brands 52

Brands Airlines Travel Transportation 52

Currency Alliance

NOVEMBER 14, 2019

Loyalty marketing, however, has been restrained (or, arguably, sheltered) by monolithic tech, and probably a lack of interest, as other, sexier marketing innovations stole center-stage. 2020, however, seems likely to be the year in which stars align for a more profitable, productive and open future for loyalty. Some stars are sticks.

Loyalty 40

Loyalty Trends Loyalty Programs Hotels 40

Currency Alliance

JULY 24, 2018

But with so much riding on travel for your customer – the cost of bookings, the early-morning starts, the importance or the fun of their trip – it’s a sector primed like no other to stoke their rage when things go wrong. Customer Disservice! “On Since then, over 200 hotels that were not IHG have had my custom instead.

Travel 40

Travel Course Customer Experience Airlines 40

Currency Alliance

SEPTEMBER 17, 2019

In this new content series, we show what a world-beating loyalty program would look like in four different sectors, and discuss the brands currently showing the potential to build that ‘world-beating’ program. First up: the travel & hospitality sector. are now ripe for inclusion in loyalty coalitions.

Loyalty Programs 40

Loyalty Programs Travel Loyalty Airlines 40

Currency Alliance

MARCH 21, 2019

Customer-side, the greater control and flexibility around data, enabled by microservices, is experienced as more rapid deployment of features, accurate personalization, greater relevancy, and an improved perception of the brand. This analogy must also be true of software companies that deliver loyalty program management systems.

Loyalty 58

Loyalty Banking Loyalty Programs CRM 58

ShepHyken

JANUARY 4, 2024

He shares five practical strategies businesses can use to increase customer retention rates. These retention strategies will build your company a community of happy customers. Why would they go elsewhere if you’ve delivered a five-star customer experience?

Loyalty 65

Loyalty Strategy Customer Retention Social Media 65

Currency Alliance

APRIL 11, 2018

Consumers love confidence. On evidence, true customer loyalty is won through projecting self-assuredness, generosity and boldness through your brand. As consumer marketing agency C Space puts it in their 2017 report, “Unlocking Customer Inspired Growth,”. Consumer brands used to mistake this for loyalty.

Consumers 45

Consumers Brands Loyalty Effort Score 45