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How to Power up Your B2C Marketing Strategies with Surprising B2B Secrets

C3Centricity

As has been claimed for decades, there are differences between B2C marketing strategies and those of business-to-business (B2B). As companies strive to navigate the complexities of their respective markets, the learnings one can gain from examining the nuances of both B2B and B2C marketing become self-evident.

B2C 226
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Stepping Into The Future of Retail With Foot Locker

InMoment XI

Competitor Analysis: Monitoring competitor performance and market trends to stay ahead of the curve. Foot Locker’s CX programme is not just about collecting data; it’s about making meaningful connections and driving actionable insights across departments.

Retail 260
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Defining the Value of Customer Experience: A Guide for Creating CX ROI in A Constantly Changing World

Experience Investigators by 360Connext

CX leaders today face a long list of challenges, including adapting to a dynamic market environment and ensuring every stakeholder, supervisor, and employee in the business is aligned with the customer-centric vision. Often, CRM systems are the tools used to track important customer data and feedback metrics.) Strategy First.

ROI 260
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Experience Improvement 101: What You Need to Know About InMoment’s Mission & What People Are Saying About It

InMoment XI

approaches aren’t enough for today’s businesses; they cause program stagnation and make meaningful return on investment (ROI) impossible. This allows businesses to prioritize their focus on high-emotion, high-impact areas and connect with their most valued customers. The truth is that monitoring services and D.I.Y.

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Triggered vs. Scheduled? Here’s How to Nail SMS Mobile Marketing

Optimove

Are you a plan-it-all-out, ship-at-regular-intervals kinda SMS marketer? Or a hell-bent on ensuring your customers are continually engaged – aka ‘scheduled’ SMS marketer? You need to be combing them for maximum marketing impact. The thing is, some marketers are still using just one or the other.

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What is Marketing Mix Modeling?

DemandJump

Marketing strategies are all about customer engagement, plain and simple. You’ve mastered your brand and spent months researching consumer needs and pain points, All that’s left now is to connect the dots and show people why and how you’re going to change their lives. How Does Marketing Mix Modeling work?

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7 Ways to Supercharge Your Marketing with SMS Automation

SurveySensum

Imagine this: you’re a business owner eagerly waiting for your latest marketing campaign to take off. Effective marketing is all about reaching your audience where they are and engaging them with timely, relevant messages. This is where SMS automation comes in as a powerful tool to enhance your marketing efforts.