Remove Connections Remove Consumers Remove Touchpoint Remove Travel
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Elevating Guest Experiences in Hotels with Integrated CX

InMoment XI

Out of nowhere, citizens were flocking in droves to distant lands, as travel by plane, sea, and car surged. The coming year is no exception, as consumers across the globe plan to make travel a priority, despite ongoing economic uncertainty. Instead, 71% of consumers expect personalization from the businesses they choose.

Hotels 260
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How to Prove the ROI of Your Voice of the Customer (VoC) Program

GetFeedback

Research reflects it, too: 76% of consumers expect companies to understand their needs and expectations. Too many companies focus on customer touchpoints. A touchpoint is any interaction that might influence the way your customer feels about your product, brand, or business. There can be dozens—even hundreds—of touchpoints.

ROI 309
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More evidence that customer experience is about emotions

Customer Bliss

Forrester recently released their US 2017 Customer Experience Index , which goes through data from 120,000 online consumers to rank 300 brands across 21 industries. There’s been tons of research on the connection between emotions and customer experience/marketing, including this work from Northwestern in 2008.

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Building a Better Loyalty Program (and the Reward for Getting It Right)

BlueOcean

Salesforce research says consumers like us belong to 4.3 According to Salesforce, almost three-quarters of consumers have chosen to switch brands at least once in the last 12 months, even when they belong to a loyalty program—and they’re doing it for access to better deals, better quality, or better customer service.

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How to Keep Customer Journeys on the Frictionless Path

CSM Magazine

Take buffering, slow download speeds or bad Wi-Fi connections, for instance. Connectivity issues are beyond a brand’s control. Improving the customer journey means detailing and optimising all customer interactions with your product or business on all channels, devices and touchpoints. Carlton is based in Washington D.C.

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Designing a differentiated B2B experience – a 22 step challenge

ECXO

How do they consume content? How do they consume content? Define your brand values and messaging – having a clear set of brand values and messaging is essential to creating a consistent experience across all touchpoints. How do customers experience your brand – across touchpoints? How does your messaging build trust?

B2B 129
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How to Identify Weaknesses in Your Customer Journey Map

GetFeedback

Because the core value proposition is affordable travel. . airline industry, is rightly concerned with delivering the value customers expect, and so will not “fix” individual touchpoint issues even when customers request. Customer touchpoints vs. journeys. airline, which has a more than a four-decade record of leading the U.S.