article thumbnail

The New Strategic Growth Blueprint for Successfully Reimagining Market Research

C3Centricity

It is a well-known fact that when budgets get tight, marketing is usually one of the first departments to suffer cuts, and market research in particular! A few years ago, I was asked to talk on this topic at the Planung&Analyse conference in Frankfurt. Why is this? What they all need is a strategic growth blueprint.

Marketing 226
article thumbnail

How Marketers Can Benefit From More Than Technology: Modern Marketing

C3Centricity

Just like most entrepreneurs and business people, I go to my fair share of conferences. Some say California is the centre of internet marketing; the San Francisco area for technology and San Diego for marketing. How we marketers can relinquish our well-established thoughts and actions to make our businesses grow more profitably.

Marketing 198
Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

The CMO Strategic Growth Blueprint for Successfully Reimagining Market Research

C3Centricity

It is a well-known fact that when budgets get tight, marketing is usually one of the first departments to suffer cuts, and market research in particular! A few years ago, I was asked to talk on this topic at the Planung&Analyse conference in Frankfurt. Why is this? According to research by BurtchWorks , 20.7%

Marketing 156
article thumbnail

Neil Hoyne, Renowned Customer Analytics Expert and Best-Selling Author to Keynote Optimove’s Connect Conference, March 20-21 in London

Optimove

As one of the foremost authorities on customer relationship marketing, as well as a Senior Fellow at the Wharton School and Chief Strategist at Google, Hoyne will share valuable insights and practical tips with top marketers during the conference on March 20-21 at the Pullman London St. Pancras in London.

article thumbnail

What Did We Learn to Improve CX? – The Daniel Group 2022 Client Conference

Daniel Group

– The Daniel Group 2022 Client Conference. Our annual conference theme, Dollars & Sense, suggests the two primary foci of our conference: 1.) Then, over the coming months, we will present more in-depth discussions of the significant conference components to help you improve your CX program. Who was there?

article thumbnail

Embedding Customer Centricity: The Customer Experience Jigsaw Puzzle

ijgolding

Should we have a Chief Customer Officer. What is fascinating about the questions I am asked, is that more often than not, most organisations have started their journey to becoming Customer Centric. Starting an organisations Customer Experience transformation is hard – something I have written about in the past.

article thumbnail

Neil Hoyne, Renowned Customer Analytics Expert and Best-Selling Author to Keynote Optimove’s Connect Conference, March 20-21 in London

Optimove

As one of the foremost authorities on customer relationship marketing, as well as a Senior Fellow at the Wharton School and Chief Strategist at Google, Hoyne will share valuable insights and practical tips with top marketers during the conference on March 20-21 at the Pullman London St. Pancras in London.