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Unstructured Data is the Key to Improving the Customer Experience: Here’s Why

InMoment XI

Other examples of unstructured data sources include social media posts, call transcriptions, and customer reviews. Customer reviews can either elevate your brand by increasing consumer trust and brand reputation, or they can deter potential customers away from your business. Why Is Unstructured Data Important?

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The Psychology of Consumer Buying Behavior: Understanding How and Why People Buy

SurveySparrow

As a business owner or marketer, it’s essential to understand the psychology behind consumer buying behavior. Understanding consumer behavior is crucial for businesses to create effective marketing strategies that appeal to potential customers and lead to increased sales.

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15 CX Experts Talk about the Future and Challenges of Customer Experience in 2018 [part 1] 

Lumoa

It’s predicted, that by 2020 customer experience will overtake price and product as the key brand differentiator when making consumer choices. HOWEVER, I also argue that despite that, too many consumers continue to endure ‘random’ or ‘unexpected’ experiences as a result of the inconsistent delivery of the end-to-end customer journey.

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13 finance review sites for your financial services business

BirdEye

According to our research : Consumers research a local business before making a purchase 68% of the time. 93% of consumers read two or more reviews when researching a company. 85% of consumers have decided not to do business with a company because of negative online reviews. This gives you a huge competitive advantage.

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Retail Industry Transformation = Selling Things ? Selling the Experience

SuiteCX

Whether retailers are ready for it or not, consumers have become hooked on the real-time, personalized world. Consumers expect to get what they want, when they want 24/7. Today mobile devices enable the consumer to find the product they want, or compare it to other products and see reviews from other consumers.

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Retail Transformation: Selling Things ? Selling the Experience

SuiteCX

Whether retailers are ready for it or not, consumers have become hooked on the real-time, personalized world. Consumers expect to get what they want, when they want 24/7. Today mobile devices enable the consumer to find the product they want, or compare it to other products and see reviews from other consumers.

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Customer Intelligence: Why it is important for Customer Success?

CustomerSuccessBox

Customer intelligence (CI) is becoming a prominent competitive advantage in this age of increased competition with other organizations. As a result, they will be able to improve consumer communication and engagement. We already knew that customer-centricity is critical for any SaaS company’s success.