A Founder’s Guide to Building a Customer-Focused Company
Help Scout
AUGUST 22, 2023
Customer focus results in loyal customers, strategic decision making, & company growth. Learn how to foster customer focus in your business. Read the full article
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Help Scout
AUGUST 22, 2023
Customer focus results in loyal customers, strategic decision making, & company growth. Learn how to foster customer focus in your business. Read the full article
Michel Falcon Experience
DECEMBER 31, 2014
How do you personally define a customer-focused company? I’m not talking about a company that claims to be customer-focused but one that genuinely obsesses over improving their customer experience. While some actually use the appropriate resources to… Read More».
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Experience Matters
MARCH 7, 2018
It turns out that having a customer focus isn’t only good for customers, but it’s also good for employees and financial results. As you can see in the chart below: When senior executives care the most about customers’ needs, employees try their hardest and the companies have the best financial results.
Experience Investigators by 360Connext
NOVEMBER 26, 2019
Customer Experience Leaders Have a Global Customer Focus. Even after over a decade of helping small and large businesses alike, I still meet leaders who believe that Customer Experience is just about so much call-center scripts or proper protocol around customer complaints. Share the best stuff! Do this more often!
Speaker: Laura Sikorski, Contact Center Consultant
Your Contact Center today is truly an Interactive Engagement Center and the most customer-focused area in your organization. Your company is judged on how your staff relates to your customers on all channels.
ShepHyken
FEBRUARY 14, 2023
It s about your company. You may be grown up, but your company should always be developing and evolving, so the question is now about your company’s aspirations. Specifically, it’s about what company you aspire to be like. Get more information on The Customer Focus ™ customer service training programs.
Blake Morgan
MAY 17, 2023
Delivering an amazing customer experience starts at the top with customer-focused leadership. Companies winning in customer experience are led by people obsessed with the customer experience and putting customers first in everything they do. There is incredible power in customer-focused leadership.
Help Scout
AUGUST 22, 2023
This guide will show you how to build a business known for its commitment to its customers. Read the full article
Customer Bliss
MARCH 16, 2017
We’ve talked before on this blog about the need to be a customer-focused CEO. But since CEOs are often the major decision-maker within an organization, it’s important to understand the decision-making styles of customer-focused CEOs. This behavior is a hallmark of CEOs obsessed with building customer-driven growth.
Experience Investigators by 360Connext
OCTOBER 20, 2014
As business owners, we want to believe if we INTEND to have a customer-focused organization, we will! It’s organic – we just ARE customer focused. Consider the ways growth and scale as an organization can threaten the focus on the customer. We Want to Believe. Risks are discouraged and punished.
Blake Morgan
MAY 24, 2022
Just like every company is unique, so are its customers. . Lifestyle and tech company Skullcandy’s sweet spot is young adventurers who love great music and extreme activities like skating and snowboarding. . Here are three lessons for all companies: . A customer-focused marketing strategy involves the entire company.
CSM Magazine
DECEMBER 18, 2023
Input from Customers It may seem obvious, but a surprising number of businesses overhaul their products, services, or processes in a way that substantially impacts the customer without ever finding out whether this is something that is desired.
Beyond Philosophy
SEPTEMBER 11, 2021
You were just trying to market the latest brand effort to your new and existing customer base. Unfortunately, your marketing inadvertently damaged your customer focus. How you segment customers also contributes to this damage, as well as how well you understand your customers’ expectations of you. How can we help?
Help.com
OCTOBER 13, 2014
A customer-centered company culture is overwhelmingly resistant to being knocked off by your competition. At Apple, insiders credit much of the company’s success in retailing to the cultural fit Apple looks for and inspires in its personnel. So what really protects a company culture from knockoff artists?
ShepHyken
APRIL 11, 2018
His plea was, “We are so NOT customer-focused, and we need to be!” He then shared what may be one of the most crystal-clear examples of the difference between a company that is customer focused and one that isn’t. By the way, the name of the company has been “changed to protect the innocent,” as they say.
CSM Magazine
SEPTEMBER 29, 2022
Being customer focused is all about making sure your relationships revolve around your clients and lead to their satisfaction. Many shoppers who have negative experiences want to switch to another organization that has better service, and when word gets out, this can be detrimental to your company. Get the Education You Need.
Experience Investigators by 360Connext
OCTOBER 6, 2014
Customer experience is about so much more than call-center scripts or proper protocol around customer complaints. The best companies, the ones we know as customer experience leaders, adopt a customer focused view to everything. Silos make understanding the customer journey that much harder.
Blake Morgan
MARCH 21, 2023
What does it take to build a disruptive, customer-centric company? It starts with customer-centric leaders. Aside from a strong digital experience, what sets Betterment apart is its customer-centric leadership. Aside from a strong digital experience, what sets Betterment apart is its customer-centric leadership.
Blake Morgan
MAY 3, 2022
The result is a frictionless experience that continues to disrupt the industry and shine as an example for all customer-focused digital brands. . Customer-Centric Mindset. The transition required strong data analysis efforts to track the entire customer journey. .
Blake Morgan
JULY 11, 2023
A company as large as Choice Hotels, with more than 7,000 locations worldwide, is bound to have a huge amount of data. But how do you ensure data is used to improve and bolster the customer experience? But Noha understands that customer data is continually evolving.
Blake Morgan
SEPTEMBER 20, 2022
You can’t build relationships, get feedback, understand customers, or share information without being a great communicator. But there’s a difference between communication that is brand-focused and communication that is customer-focused. . Here are three tips from Amy for customer-focused communication: .
Blake Morgan
AUGUST 8, 2023
In a world with so much information, it can be easy for leaders to listen to someone tell them what customers want and follow blindly. When Oscar took over a company in disarray, he had to decide what to fix first. His decision came from sitting with customers as they flew and getting their input.
Customer Bliss
JANUARY 26, 2016
Delivering a reliable and then innovative customer experience requires adding a customer focus competency to the core competencies of your business (as important as products, finance, marketing or sales). The customer-focused experience needs to be built and honed as a skill. Conclusion.
Customer Bliss
JUNE 2, 2016
It’s called The Human Duct Tape Show because CCO work often is akin to being a form of human duct tape — and if you want really actionable insights and plans in terms of how people broke down silos and stitched together cross-functionality in the name of the customer in huge companies, those episodes all have some great examples.
CX Journey
JULY 5, 2017
Image courtesy of Pixabay Customer focus. I recently attended a webinar about how to develop a customer-centric culture. One of the questions during the Q&A at the end of the webinar was something along the lines of, "Doesn't more customer focus means less focus on products, etc.?" It's all about customer focus.
Experience Investigators by 360Connext
SEPTEMBER 22, 2020
Customers will spend more, stay longer and tell their friends about the brand. If metrics like retention rate, lifetime customer value, and new leads from referrals are important to your company, then great customer experience is too. Customer experience suffers, and customers lose faith in the overall brand.
Blake Morgan
NOVEMBER 29, 2022
Boyden says the company had to showcase humility to the community as Cruise grew in San Francisco. Blake Morgan is a customer experience futurist and the bestselling author of The Customer of the Future. For regular updates on customer experience, sign up for her weekly newsletter here. .
Michel Falcon Experience
SEPTEMBER 17, 2014
To be customer focused, a CEO must pay great attention to past, present and future customer behaviours, motivations and aversions. Do you work with a customer focused CEO? Does he invest to improve the company’s customer experience on a consistent basis? Take a moment to think.
CloudCherry
FEBRUARY 28, 2018
Companies today want to delight customers at every interaction. However, little do they realize that great customer experiences start from the inside. Yes, the experience you provide your customers is only as good as the culture you build within the company. What do you want your company culture to be like?
Customer Bliss
FEBRUARY 22, 2016
We’ve talked before on this blog about the need to be a customer-focused CEO. But since CEOs are often the major decision-maker within an organization, it’s important to understand the decision-making styles of customer-focused CEOs. 2 Decision-Making Style: They Guide Company Behavior With Decisiveness.
ShepHyken
DECEMBER 16, 2020
The answer is to not compare yourself to the competition, but to the best companies from other industries. In my customer service speeches, I’ll sometimes ask the audience to share who their favorite and easiest companies are to do business with. It really doesn’t matter whether you know the company well or not.
ShepHyken
JULY 6, 2022
Any company should be happy with World Class , which is when the company is consistently and predictably delivering a level of service that gets customers to come back. Very few companies can get to Trademark levels of service. Obviously, that is a powerful complement for both the company and for Cadillac. .
Blake Morgan
AUGUST 29, 2022
Today, the growing and thriving restaurant is rapidly expanding, thanks largely to a customer-focused digital approach to dining. Blake Morgan is a customer experience futurist and the bestselling author of The Customer of the Future. For regular updates on customer experience, sign up for her weekly newsletter here. .
Beyond Philosophy
NOVEMBER 29, 2019
The 7 Telltale Signs of a Company NOT Committed to Customers. I discovered many years ago that I could determine whether a company was committed to customers pretty quickly. The ideas behind this discovery later became my second book, Revolutionize Your Customer Experience.
Beyond Philosophy
DECEMBER 6, 2019
When I started Beyond Philosophy back in 2002, I could ascertain whether a company was customer-focused or not right away. This answer became my second book, Revolutionize Your Customer Experience , which explores how the culture of a company reflects how customer-centric the organization is.
Beyond Philosophy
APRIL 16, 2021
There is a surprising lack of literature on company politics. I am sharing the five rules for dealing with company politics that I learned over my career. All this to say, I’ve dealt with company politics my entire career. However, my experience is to the contrary; company politics are all over the place.
Experience Investigators by 360Connext
APRIL 9, 2015
Your brand promise is a means for setting customer expectations , but is typically written from the company perspective. Some companies aim higher and try to express the values and responsibilities of the brand, but very few manage to communicate this successfully. appeared first on Customer Experience Consulting.
ShepHyken
JUNE 23, 2021
One of our readers asked me the following question: What is your advice for a company that is struggling during COVID-19? Still, some companies are still struggling. And, there are companies that you think would have been impacted, but somehow they did well – and continue to do so. It doesn’t have to be exactly the same.
Blake Morgan
AUGUST 8, 2022
? ? ?. Utility companies aren’t typically known for their customer-centricity. But Kevin Walker, CEO of Duquesne Light in Pittsburgh, is transforming the industry by making customers a central focus. Walker admits that the system used to be a one-way flow from facilities to customers. Meet Customers Where They Are .
Customer Bliss
JANUARY 17, 2019
In today’s episode, I chat with CCO Lisa Henken Ramirez, about implementing customer experience Netspend , a young, a finance-related company. As the banking industry continues to focus more on customer experience and innovation, I think this is a good conversation to have at the beginning of 2019.
Blake Morgan
MARCH 13, 2023
Looking to be customer-centric? Companies with female CEOs aren’t just more profitable —they also tend to lead in customer experience. Women thrive in customer-centric roles. But it’s also challenging to find that balance between leading a company and fulfilling other passions. It pays to have a female leader.
CSM Magazine
SEPTEMBER 28, 2016
Amazon says on its Investor Relation’s page: We seek to be Earth’s most customer-centric company for four primary customer sets: consumers, sellers, enterprises, and content creators. Amazon put a stake in the ground by announcing its hope to be the world’s most customer-centered company. Are they perfect?
Kerry Bodine
JUNE 7, 2018
For example, a small business owner who uses a shipping company to distribute her wares might need to drop off a package. But the quickest, most seamless package drop-off experience in the world could still leave this customer dissatisfied because that’s just her current task, not her ultimate goal.
Beyond Philosophy
DECEMBER 4, 2014
Is the process designed for the good of the Customer or was it designed for the good of the company? In my experience, the latter is more likely than the former, leaving most organizations with a process lacking a customer focus. Creating a Customer-Focused Process. We call this type of map, Moment Mapping ®.
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