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The Power of Customer-Focused Leadership

Blake Morgan

Delivering an amazing customer experience starts at the top with customer-focused leadership. Companies winning in customer experience are led by people obsessed with the customer experience and putting customers first in everything they do. There is incredible power in customer-focused leadership.

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Is Your Marketing Inadvertently Damaging Your Customer Focus?

Beyond Philosophy

You were just trying to market the latest brand effort to your new and existing customer base. Unfortunately, your marketing inadvertently damaged your customer focus. How you segment customers also contributes to this damage, as well as how well you understand your customersexpectations of you.

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Is Your Marketing Inadvertently Damaging Your Customer Focus?

Beyond Philosophy

This time, I am tackling three more including, Customer Strategy, Marketing, and Customer Expectations. . Customer Strategy. Let’s start our first area, Customer Strategy, by reviewing Customer Segmentation. Customer Segmentation is how you classify your existing customers into different groups.

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The Massive Gap Between Customer Expectations and Organizations’ Ability Post-Pandemic

Beyond Philosophy

When I read that headline from Verint, an organization specializing in the Voice of Customer, it struck a chord with me—a minor one with lots of extra dissonance. Could we face a big gap between what customers expect and what organizations are prepared to deliver when we emerge from this past year? .

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The 7 habits of Companies with successful customer-centric cultures

CloudCherry

Companies today want to delight customers at every interaction. However, little do they realize that great customer experiences start from the inside. Yes, the experience you provide your customers is only as good as the culture you build within the company. What do you want your company culture to be like?

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3 ways retailers are adapting to higher customer expectations

Think Customers

This leads executives to ask, “How do I offer this suite of things to my employees that will help them stay sticky to me as a company?” At a breakout session, Will Eadie, CRO of WorkJam explained how companies are doing exactly that. At a breakout session, Will Eadie, CRO of WorkJam explained how companies are doing exactly that.

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Customer Service Lessons From the Best Unknown Companies

ShepHyken

The answer is to not compare yourself to the competition, but to the best companies from other industries. In my customer service speeches, I’ll sometimes ask the audience to share who their favorite and easiest companies are to do business with. It really doesn’t matter whether you know the company well or not.

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