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AI-orchestrated Gamification in iGaming Defined  

Optimove

How AI is Transforming CDPs Download Now >> Why it Matters: For iGaming and sports betting operators, this post defines AI-orchestrated gamification and illustrates how it can transform player engagement strategies by delivering more dynamic and personalized experiences, directly impacting customer lifetime value and key business metrics.

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Gamification in the Workplace: More Than Just a Contest

Playvox

One strategy is incorporating gamification in the workplace. Implemented correctly, gamification can increase motivation and engagement. What is Gamification? Why Gamification? Gamification works well within a contact center environment because it leverages a number of game mechanics to keep agents engaged and focused.

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What U.S. Lotteries Can Learn from European Lotteries in Marketing to Players

Optimove

Up your mobile marketing game with this guide Download Now Why it Matters: Understanding how European lotteries leverage digital strategies and personalization is crucial for U.S. Implement gamification and loyalty programs for deeper player engagement. Focus on cross-channel marketing to reach diverse audiences.

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Gen Z Mobile Marketing: 7 Tips to Capture Interest and Drive Engagement

Optimove

As ever-increasing numbers of this generation complete higher education and take their first steps into the workforce, mobile marketers without a robust Gen Z-focused strategy won’t make it. In marketing it’s always a good idea to start with the customer and personalize every possible touchpoint. Tip #3: Make it snackable.

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Join our Partner Ecosystem and CRM Lightning Talks at SBC Lisbon 

Optimove

Our dynamic CRM Lightning Talks are designed to spark fresh ideas to refine your marketing tactics and stay ahead of the curve. Purple Square: Executes data-driven campaigns and optimizes marketing technology, driving player loyalty.

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Exploring Effective Customer Service Training Tech That Drives Real Results

CSM Magazine

From virtual reality simulations to gamification, the latest tech-driven approaches are transforming how businesses train their teams. Engaging Employees Through Gamification According to NIIT, gamification has emerged as a powerful tool in customer service training, offering a fun way for employees to develop essential skills.

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Euro 2024: 5 Tips for A 5-Star Marketing Plan 

Optimove

See the difference control groups make in this guide Download Now Why it Matters: With past major sporting events yielding double the revenue compared to the off-season, the Euro 2024 is a marketer’s golden ticket to success and presents a significant opportunity for operators worldwide.

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