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CX Day 2021: Three Stories that Prove CX Is a Team Sport

InMoment XI

Well, there may be an “I” in “customer experience,” but there’s no arguing that customer experience is definitely a team sport. That’s why we’re so happy to celebrate this year’s CX Day theme, “CX is a team sport.” You know that old saying, “There’s no ‘I’ in ‘team’?” We hope you enjoy them! Story #1: Harvard Pilgrim Health Care.

Sports 260
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How Brands Cash In On March Madness

QuestionPro Audience

Many sports fans claim the only thing that gets them through the tedious month of March, when spring is so close you can taste it, is the NCAA Men’s Basketball Tournament, better known as March Madness. ESPN.com reports an estimated 70 million brackets were filled out in 2017, to a total of $10.4 The Madness of March.

Brands 191
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The Power of Psychology: Effortless Ways to Build Customer Loyalty

Beyond Philosophy

I would also include my loyalty to my Luton Town Football Club sports team. People are very loyal to their sports clubs, and I am no different. It’s rare for people to change allegiances to sports franchises once they’re held, even if you move to another place that has a different sports team.

Loyalty 78
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Innovation is Essential for The Changing Sports Landscape: The Case of Super Bowl LV

Maru Group

But a focus on television broadcasting obscures the fact that the way people interact with sports is changing, with people embracing video highlights and moving away from watching entire games. Maru recently partnered with Variety magazine to produce an in-depth look into how people relate to sports. Other sports are faring far worse.

Sports 52
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6 Companies That Exemplify Exceptional Brand Storytelling

Oracle

According to cognitive psychologist Jerome Bruner and as reported by Forbes , information presented in a story is 22 times more memorable than facts alone. Many brands are incorporating storytelling into their customer experience as a way to reach consumers in creative and compelling ways, and boost customer engagement.

Brands 99
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How smart brands measure customer intelligence ROI

Alida

In our e-book The 10 Smartest Brands: How They Use the Competitive Advantage of Customer Intelligence , we reveal how companies like D E WALT, LinkedIn and Salomon engage with customers to make better marketing, customer experience and product innovation decisions. Some brands use their community to build buzz and awareness.

ROI 100
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Social Media Industry Report 2019: Media & Entertainment

NetBase

And what can media and entertainment brands do to keep pace with these ever-changing needs? We explore that and more in our Social Media Industry Report 2019: Media & Entertainment. And we have a preview of the report for you below! Media & Entertainment Brands Must Eat or be Eaten. So who does it best?