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How to Ask for a Review: Strategies and Examples to Boost Your Brand Reputation

InMoment XI

Learning how to ask for a review can do wonders for your brand. By learning how to ask for reviews, organizations can actively contribute to a feedback loop that should help teams identify strengths and weaknesses and make necessary adjustments to enhance their offerings. Review requests can activate your brand promoters.

Examples 260
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Brand Equity: What It Is, the Benefits, and How to Build It

InMoment XI

For example, if a customer is looking for a quick OTC pain reliever, they may turn to Tylenol over a drugstore generic alternative because they know the brand and trust it. That is the essence of brand equity. The better your brand equity, theoretically the better your company will perform in sales and public perception.

Brands 492
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How to Power up Your B2C Marketing Strategies with Surprising B2B Secrets

C3Centricity

This realm is characterized by: Longer Sales Cycles: B2B transactions often involve substantial investments, necessitating a more extended period of deliberation, approval, and procurement processes. A study by Gartner highlighted that 77% of B2B buyers stated their latest purchase was very complex or difficult.

B2C 226
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How to Create and Share a Google Reviews Link

InMoment XI

Proactively asking for feedback in the form of Google reviews is a great way to strengthen customer relationships, connecting your brand to the voices that matter the most. Anyone with a mobile device or computer can simply search for your business or brand name on Google and select “Write a review” when they find your Business Profile.

How To 260
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Using Customer Reviews, Advocacy, and Referrals in Your Journey Map

Speaker: Jeremy Boudinet, Marketing Manager, Nextiva

Making a customer want to advocate for your brand takes passion, personalization, and gratitude: all things that can be gracefully elicited throughout the customer journey map. The best customer experiences go beyond the sale. How to make your customer *want* to spread the word. 3 ways to thank a customer that actually work.

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Launching a Voice of Franchisee (VoF) Program? Your Top Questions Answered by JAX Tyres & Auto and Craveable Brands

InMoment XI

Steve Grossrieder, CEO of JAX Tyres & Auto, and Jess Gill, Chief Customer Officer for Craveable Brands, know exactly what it takes to keep franchisees inspired, and make sure experience programs stick across the organization. . How do you train staff in the franchises to instill customer experience in all that they do, maximizing sales?

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How to Upgrade to an Advanced Customer Experience Strategy

Lumoa

A multi-dimensional CX strategy can be much more beneficial for your brand than one-dimensional customer service. So, how can your business win over this growing contingent of experience-focussed customers? How customers experience your brand is more important than ever before.

Strategy 208
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6 Killer Applications for Artificial Intelligence in the Customer Engagement Contact Center

If Artificial Intelligence for businesses is a red-hot topic in C-suites, AI for customer engagement and contact center customer service is white hot. This white paper covers specific areas in this domain that offer potential for transformational ROI, and a fast, zero-risk way to innovate with AI.