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CMA tackles fashion industry “Green Washing” claims

Helen Dewdney

The Competition and Markets Authority (CMA) has today (29 July 2022) announced that it will investigate sustainability claims about fashion products sold by ASOS, Boohoo and George at Asda. Kerry Clayton runs Trend Tonic , a sustainable jewellery brand, and regularly writes about green washing. What is green washing? 27/04/22.

Fashion 88
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How Connecting with Gen C Can Help Your Brand Grow

2020 Research

Gen C’s impact will be felt across various industries including education, wellness, fashion, tech, and media. Learn how As Gen Cers continue to enter adulthood over the next seven years, brands should not assume they’ll follow the stereotype of young adults spending frivolously. Looking to connect with a Gen C audience?

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COVID-19 Response Triggers Fluctuating Passion for Beauty & Fashion Brands

NetBase

Brand passion is about more than measuring the volume of social content or sentiment. It’s about the intensity of the passion that customers have about your brand. And brands’ COVID-19 responses have triggered fluctuating consumer passion. Let’s see how that looks, and what brands can learn from it moving forward.

Fashion 64
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The rise of chief digital officers in fashion, luxury and beauty retail

Alida

Reporting to the president, the CDO took charge of all products and services across Nike.com, Nike+ as well the brand’s other digital platforms. Similarly, luxury fashion group LVMH filled the role of CDO with an Apple exec. They must be able to break down the silos between the retailer’s different departments.

Fashion 154
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Are luxury brands swimming with or against the digital tide?

Clarivate

A new report from Clarivate, Luxury brands: Re-calibrating brand strategies for a changing world , looks at how luxury brands – long-standing source of aspiration for consumers – are adapting their brand strategies. When it comes to brand premiumization, there is a lot we can learn from luxury brands.

Brands 95
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Social Analytics Research Supports Eco-friendly Fashion

NetBase

Leading retail brands are using social analytics research to support new eco-friendly fashion offerings. With social insight regularly recognized for its predictive trend analysis and consumer understanding capabilities, brands are rapidly analyzing target market needs and taking immediate action. What is Fast Fashion?

Fashion 49
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18 inspiring brand collaborations: Real-life success stories

BirdEye

Customers and brand ambassadors aren’t the only prospects out there who can support your business. From Instagram influencers to big-name industry leaders, partnering with like-minded brands can help you unlock valuable new opportunities. Table of contents Why do brand collaborations work?

Brands 52