SmartMessage Blog

FEBRUARY 25, 2024

Cross marketing definition is an innovative and collaborative marketing strategy where brands join forces to promote each other’s products or services. This approach leverages the distinct strengths and customer bases of each brand while fostering a synergistic relationship that benefits both.

Examples 52

Examples Marketing Automotive Fashion 52

Optimove

FEBRUARY 1, 2024

” and “How can strategies be tweaked for the long tail of customers to engage them like VIPs?​” Shah will also discuss strategic opportunities to expand and enhance your brand’s overall success. ” Embracing diverse markets for maximum gains enables a holistic and adaptable approach.

CRM 69

CRM Sports Consulting Data 69

Lumoa

JUNE 14, 2023

When it comes to gauging customer sentiment and loyalty, few metrics enjoy such widespread acclaim as the Net Promoter Score (NPS). According to CustomerGauge’s 2022 report , NPS sports an impressive 41% trust rating among B2B businesses – higher than any other rating system of its kind! Almost 40 to 50% of them, in fact.

NPS 208

NPS Effort Score Customer Centricity Loyalty 208

BirdEye

APRIL 25, 2023

Do you want to reach out and engage with potential customers in your area? If so, we’ve got you covered with over 20 ideas on how to promote your business locally and make your brand the talk of the town. Loyalty incentives programs 15. Sponsor charities or local sports teams 19. Table of contents 1.

Social Media 98

Social Media How To Advertising Sports 98

BirdEye

DECEMBER 8, 2022

If you don’t know which platforms are available, you may be throwing away opportunities to make your brand a household name. We’ll also help you narrow down your target audience and determine which platforms can help boost your brand and get more followers. Engage with your followers directly through messages, comments, and posts.

Social Media 98

Social Media Brands Video Entertainment 98

Optimove

MARCH 16, 2023

The question that should be on every iGaming operator’s mind is, “How can I get players hyped and engaged more than ever for the mega-sporting event that is March Madness?” These advanced features and capabilities allow brands to deliver personalized, dynamic campaigns in real-time to every player in your database.

Brands 52

Brands Sports Engagement Data 52

NetBase

MAY 2, 2019

For brands, netnography – also known as audience segmenting – can bring you just as close to consumers. If “just as close” sounds like an exaggeration, you’ve just uncovered what you’re missing in your engagement efforts – which impact your ability to convert via social media. Here’s how. Look Below the Surface.

Engagement 71

Engagement Entertainment Sports Social Media 71

SurveySparrow

JULY 4, 2021

Are they simply for getting your work done, or do you feel emotionally attached to the brand? Why do you use the same brand again and again when you have a lot of other options? And, what if we tell you to switch to a different brand? . And this happens because of emotional branding. . What Is Emotional Branding? .

Examples 52

Examples Brands Social Media Advertising 52

NetBase

JANUARY 23, 2020

Brands monitoring social media with next generation AI-powered social listening are taking full advantage of all online offers by engaging playfully, and relevantly, with consumers in real-time. Cleaning Up Online with Playful Engagement. Sports fans are a competitive lot. Real-time Alerts.

Consumers 67

Consumers Engagement Social Media Sports 67

Think Customers

APRIL 1, 2019

Whether screaming from the rafters or cheering at their TV, fans are the lifeblood of any sport. That's why it's essential for brands to utilize audience's social media to create the ultimate digital engagement platform for sports teams.

Loyalty 40

Loyalty Sports Social Media Resources 40

Storyminers

JULY 29, 2016

So how do you ensure your brand is retaining its precious customer base? We decided to ask experts one question: What is your most effective customer retention strategy for B2C brands? . In order to retain customers and create loyalty, you have to know what drives your particular customers. Loyalty is an emotion.

B2C 124

B2C Customer Retention Strategy Brands 124

C Space

FEBRUARY 12, 2020

I am Brand: Q&A with Americus Reed II, Professor of Marketing, The Wharton School. When applied to branding and marketing, identity theory has the power to transcend traditional marketing techniques and the way we think about “brands.” What is the basic thesis of “Identity Loyalty”? Americus Reed II.

Brands 52

Brands Marketing Sports Exercises 52

Alida

AUGUST 24, 2016

I’m personally attracted to entrepreneurial culture, great branding and inspirational ideas. What makes your brand stand out enough to attract Millennials? How will you keep us engaged? Any hint of deceitfulness or inauthentic business practices, however, is a major loyalty killer.

Engagement 100

Engagement How To Culture Policies 100

Kustomer

APRIL 25, 2022

The customer experience involves not only direct interactions initiated by the customer, but also indirect interactions that take place without obvious input from the brand, such as referrals, social media and ads, that add up to a customer’s overall perception of a brand. Benefits of a CX strategy. The cost of CX neglect.

Strategy 98

Strategy Company e-support How To 98

Beyond Philosophy

NOVEMBER 7, 2016

Dunkin’ Donuts, Honda, and McDonald’s are all gigantic brands with huge reputations. They have each partnered with a sports franchise in a brilliant play to boost the emotional engagement with the team’s fans. Employee Engagement: Your employees are people, and likely support the same team or local causes.

Sports 167

Sports Effort Score Rewards Programs Transportation 167

Optimove

DECEMBER 13, 2022

So, let’s take what we know about past international sporting mega-events and apply it to the World Cup. These mega-events are also known to create enormous hype in the online gaming space, where sports bettors across the globe plan some of their biggest betting opportunities during the tournaments. We’ve seen it happen.

Sports 52

Sports Marketing Analysis Groups 52

Alida

APRIL 19, 2017

A renowned luxury fashion brand announces deep job cuts. Companies like Nordstrom, Walmart and Dick’s Sporting Goods actually plan to open more stores in the next 12 months. For many high-end companies, for instance, discounting prices will hurt both their revenue and their brand equity. How retailers are bucking the trend.

Retail 173

Retail Company Sports Fashion 173

ShepHyken

APRIL 24, 2023

Top Takeaways: When an organization makes customers feel special by getting something that appears to be hard to get, they endear customers to the company and make them feel connected to the brand. When done right, incorporating scarcity can help brands create loyalty, excitement, and bond with their customers.”

Customer Experience 62

Customer Experience Sports Customer relationships Consumers 62

SurveySensum

DECEMBER 26, 2023

#CXQOTD Great Customer Service Can Create Opportunities to Upsell Sean B Hawkins echoes the sentiment, emphasizing that good service can lead to upselling opportunities and foster customer loyalty. A good product reduces the chances of customer outreach, but good service can garner loyalty and good experiences.

Customer Service 52

Customer Service Exceptional Customer Service Loyalty Sports 52

LiveChat

JULY 20, 2018

But what I think of is interaction , and the loyalty this can create. And some 84 percent of people expect content from brands. When you add this to the fact that 95 percent of B2B buyers consider content trustworthy when evaluating a brand, you can begin to see how important the content you create is to customer loyalty.

Loyalty 37

Loyalty Strategy Marketing Sports 37

ClearAction

SEPTEMBER 22, 2022

Customer experience management typically revolves around touchpoints : service, personalized marketing, loyalty programs, voice of customer, design and digitalization of journey steps, and management of Detractors, Passives, and Promoters. Customer Success + Loyalty programs. Lost ROI on customer acquisition cost.

ROI 62

ROI Sports Loyalty Programs Touchpoint 62

transcosmos Information Systems

AUGUST 17, 2017

A true omni-channel engagement experience extends beyond your brand’s universe. Here are the reasons you should offer an omni-channel engagement to improve customer experience. Customers interact with brands through different touch points, be it by phone, email, social media, or your website.

Omni-Channel 75

Omni-Channel Engagement Customer Experience Social Media 75

Beyond Philosophy

MAY 25, 2018

You might expect to be rewarded for this long-term loyalty. and asked them to remove sports from our subscription. But even without the sports, our bill was going to be £50 a month. Loyalty and trust are more than just a transaction. It is a relationship between you and a brand. Yet it seems just the opposite.

Trends 133

Trends Insurance Sports Travel 133

Michelli Experience

JANUARY 17, 2017

In his article Mark identifies three key ways that designers in the video and mobile gaming industry create “gamer engagement”, loyalty, and spend. And the running app Nike+ Run Club challenges sports enthusiasts to measure themselves against others.”. billion customers. Those 3 areas are: Promotion. First Impressions.

Customer Experience 100

Customer Experience Gamification Banking Sports 100

SuiteCX

JUNE 15, 2017

Investments in customer loyalty are booming. Loyalty has become table stakes in most consumer facing sectors. Having a loyalty program is becoming a cost of doing business, a hygiene factor. Australian companies are spending more than $5 Billion dollars6 a year in loyalty points and rewards. This makes sense.

ROI 100

ROI Measurement Marketing Loyalty Programs 100

SuiteCX

JUNE 15, 2017

Investments in customer loyalty are booming. Loyalty has become table stakes in most consumer facing sectors. Having a loyalty program is becoming a cost of doing business, a hygiene factor. Australian companies are spending more than $5 Billion dollars6 a year in loyalty points and rewards. This makes sense.

ROI 100

ROI Measurement Marketing Loyalty Programs 100

Optimove

APRIL 18, 2023

In the past, we demonstrated how Optimove’s Digital Experience platform, Opti-X , can help deliver personalized experiences in real-time to keep players engaged and excited during mega-sporting events, ultimately increasing revenue. Increased engagement, loyalty, and higher conversion rates. So, be bold and get going!

Self Service 52

Self Service Sports Technology User Experience 52

Lumoa

FEBRUARY 6, 2018

Now, luckily for everyone and especially the customers, more and more brands put more and more effort into developing its customer experience. It’s too easy to overlook the employee engagement and try to deploy CX outside of an holistic organisational approach. How to overcome those challenges?

Customer Experience 324

Customer Experience Customer Centricity Self Service Culture 324

Experience Investigators by 360Connext

DECEMBER 8, 2020

Are there leaders who aren’t engaged with the work around improving the customer experience who should be? When it comes to the worst complaints from customers, do other leaders understand how these issues impact customer loyalty, ratings or future purchases? Customer experience is a team sport.

Customer Experience 329

Customer Experience Net Promoter Score Effort Score Exercises 329

Kustomer

JUNE 7, 2023

The time has come for financial services organizations to move from a transactional mindset to an engaging mindset. A comprehensive CX playbook is designed to facilitate a streamlined customer journey, starting from initial discovery all the way through to retained customer loyalty. What Is a CX Playbook?

Financial 98

Financial CRM Banking Effort Score 98

Eptica

AUGUST 11, 2015

Date: Wednesday, August 12, 2015 The importance of emotion to customer engagement. Similarly, Steve Peters , a high profile sports psychiatrist and author of The Chimp Paradox , has identified the importance of managing emotional parts of the human ego to support performance in everyday life as well as sport.

Customer Engagement 48

Customer Engagement Engagement Social Media Sports 48

CSM Magazine

JUNE 5, 2018

As millennials rise towards the movement of social responsibility, 70% of them claim to spend more on brands that support charitable causes. When it comes to brand purpose and social responsibility, evidence shows that “giving back” will also build profitable success. Boost Loyalty in Customers.

Customer Engagement 40

Customer Engagement Engagement Sports Culture 40

Experience Investigators by 360Connext

MARCH 5, 2015

They wore crowns, had expressions, and even sported jewelry! Jeannie Walters Jeannie Walters is the Chief Customer Experience Investigator™ and founder of 360Connext, a global consulting firm specializing in the cornerstones of customer experience: customer engagement, employee engagement and connections like social media.

Customer Service 110

Customer Service Sports Social Media Communication 110

SurveySensum

JULY 17, 2023

Do you have a favorite brand that you love to shop from even if you have absolutely no shopping requirements but go there just for the experience? Because I do and that brand for me is IKEA. Decathlon, a renowned sporting goods retailer, excels in this area. The same goes for the brand’s online store. But how to do that?

Retail 52

Retail Strategy Customer Experience Sports 52

SurveySensum

JULY 17, 2023

Do you have a favorite brand that you love to shop from even if you have absolutely no shopping requirements but go there just for the experience? Because I do and that brand for me is IKEA. Decathlon, a renowned sporting goods retailer, excels in this area. The same goes for the brand’s online store. But how to do that?

Retail 52

Retail Strategy Customer Experience Sports 52

Second to None

FEBRUARY 23, 2018

Advanced technology has opened up a new world of brand-to-customer communications, but simply upgrading your CX infrastructure is not enough to become an industry leader. Ultimately, non-technology focused moments throughout the customer journey will have the biggest impact on your brand’s ability to form relationships with customers.

Technology 54

Technology Brands Voice of Customer Communication 54

LiveChat

SEPTEMBER 22, 2017

Before we get to making customers happy, let’s understand how customers can fall in love with your brand. A good news for brand owners is, you can also meet the needs of your customers. It will help you to gain their satisfaction and build affection towards your brand. All that thanks to three Eric Berne’s “ego states.”.

Customer Satisfaction 106

Customer Satisfaction How To Sports Social Media 106