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How Brands Cash In On March Madness

QuestionPro Audience

Many sports fans claim the only thing that gets them through the tedious month of March, when spring is so close you can taste it, is the NCAA Men’s Basketball Tournament, better known as March Madness. Brands know they have an opportunity to reach a large audience, and spend the month engaging consumers via social media and advertising.

Brands 191
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Emerging Advertising Trends for Sporting Events

NetBase

As sports leagues are restarting, there’s a whole new world to sort out not only logistically, but on the business side. Sporting events will not have any fans there to cheer their favorite teams on, at least not any time soon. We’ll explore how this looks for each sport, including: Online viewership stats for each league.

Sports 64
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Defining the Value of Customer Experience: A Guide for Creating CX ROI in A Constantly Changing World

Experience Investigators by 360Connext

The landscape of consumer expectations is constantly evolving, and understanding the value of customer experience has emerged as a cornerstone for businesses aiming to sustain growth and maintain a competitive advantage. And they will be rewarded for that focus on the customer! Is this the same as Customer Relationship Management, or CRM?

ROI 260
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7 Hacks to Customize Your Surveys for Your Brand

GetFeedback

It’s what every company wants following a consumer’s experience with their brand. Today’s consumer wants a relationship with the companies he decides to do business with. The point is this: A consumer wants to feel that a company cares about them as a person, not just as part of a sales figure. The design itself.

Survey 170
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This is Digital, Episode 34: The Digital Stadium: How the New Fan Experience Can Drive Revenue

West Monroe

About the episode Explore the transformative power of AI and digital technology in the sports industry on our latest episode, which features Satisfi Labs CEO Don White. Fresh off the Super Bowl's digital showcase, dive into how these technologies are enhancing fan experiences by making sports more accessible and interactive than ever.

Sports 98
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Innovation is Essential for The Changing Sports Landscape: The Case of Super Bowl LV

Maru Group

But a focus on television broadcasting obscures the fact that the way people interact with sports is changing, with people embracing video highlights and moving away from watching entire games. Maru recently partnered with Variety magazine to produce an in-depth look into how people relate to sports.

Sports 52
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Brands Exploring?Indie Shows as Services Innovate

NetBase

In this trend analysis, we’ll share consumer and market intelligence around: Top shows shifting to meet consumer desires for varied experiences in entertainment. Brand advertising budgets continuing to shift towards online and social media. 52% of all online brand discovery still happens in public social feeds.