ShepHyken

MAY 26, 2023

This week, we feature an article by Zsuzsa Kecsmar, CMO and Head of Partnerships of Antavo , a software company that manages brand loyalty and retention programs. One key element is gamification, which incorporates game-like features such as challenges, leaderboards, and achievements into loyalty programs.

Loyalty Programs 62

Loyalty Programs Loyalty Gamification Customer Experience 62

BirdEye

DECEMBER 8, 2022

If you don’t know which platforms are available, you may be throwing away opportunities to make your brand a household name. We’ll also help you narrow down your target audience and determine which platforms can help boost your brand and get more followers. Let’s say you’re a business-to-consumer (B2C) company selling retail products.

Social Media 98

Social Media Brands Video Entertainment 98

Optimove

DECEMBER 7, 2023

The Big Picture: The holiday season is a crucial period for consumer brands, characterized by a significant boost in sales and an influx of both new and existing customers. You can also introduce gamification elements, such as a digital punch card system, to reward customers for buying more items.

Loyalty 75

Loyalty How To Gamification Policies 75

Alida

APRIL 5, 2017

Enter: The kings of customer-centric service, interaction and engagement—retail brands. By following examples set by successful retail brands, health care providers can devise new ways to better engage current patient populations and expand their reach to new demographics. Realize that people do have other choices.

Retail 154

Retail Customer Base Strategy Rewards Programs 154

CSM Magazine

APRIL 15, 2021

Here, he kickstarts the road to recovery with three tips on how to turn your agents into brand ambassadors. What can contact centres do to capitalise on massive shifts in consumer beliefs and behaviours? Turn Contact Centre Representatives Into Brand Ambassadors. A successful path to recovery starts from within.

Gamification 52

Gamification eBook Multi-Channel Brands 52

TechSee

SEPTEMBER 29, 2020

Contact center leadership must think strategically and find sustainable call center cost reduction strategies that do not compromise the quality and efficiency of the brand’s service. However, these drastic measures are usually short term as they negatively affect CX and employee morale. Reduce second-time calls with better FCR.

Call Center 196

Call Center Self Service Strategy Contact Center 196

ShepHyken

FEBRUARY 18, 2024

In addition, there are several descriptions of programs from rockstar brands you will recognize. These are companies who also have significant brand loyalty. I haven’t seen an article about “gamification” in quite some time. It’s nice to see this idea again.

Customer Service 60

Customer Service Net Promoter Score Loyalty Programs Gamification 60

Michelli Experience

DECEMBER 5, 2017

By contrast, success can have the opposite effect because people often don’t want to risk their success or brand equity to try something new. Listen to and watch overarching consumer behaviors and more importantly become an expert on your core customer segments.”. Customer Experience Excellence and Driving Change. Early Growth.

Gamification 113

Gamification Consulting Study Customer Centricity 113

2020 Research

AUGUST 30, 2022

The incentives are rich and the stakes high for today’s brands to implement solutions that improve the customer experience (CX) and user experience (UX). Leading enterprises know having a highly rated CX and UX leads to more loyal customers who can serve as brand ambassadors — the ultimate prize for any company.

Gamification 52

Gamification User Experience Groups Consumers 52

Michelli Experience

DECEMBER 5, 2017

By contrast, success can have the opposite effect because people often don’t want to risk their success or brand equity to try something new. Listen to and watch overarching consumer behaviors and more importantly become an expert on your core customer segments.”. Customer Experience Excellence and Driving Change. Early Growth.

Gamification 100

Gamification Consulting Study Customer Centricity 100

Lithium

SEPTEMBER 5, 2023

BRAND CONFIDENCE GUIDE: Customer Advocacy Khoros surveyed 1,620 adult consumers to understand better sentiment surrounding the state of consumer confidence in brands and the factors that drive customer loyalty.

Gamification 52

Gamification Metrics Social Media Tips 52

Retently

APRIL 18, 2024

Knowing this is important because loyal customers are often repeat buyers and will likely spread good word-of-mouth about the brand, bringing in more customers. It tells you how likely customers are to recommend your product or service – a key indicator for boosting both customer satisfaction and brand advocacy.

NPS 78

NPS Survey Net Promoter Score Effort Score 78

BirdEye

JUNE 15, 2023

Many leading brands like Tesla, Dropbox, and Airbnb successfully use refer-a-friend programs to grow revenue. In fact, 88% of consumers trust suggestions from friends and family. Automation guarantees that your referral program gets in front of customers who will most likely share your brand. People trust their friends.

Sales 98

Sales Social Media Gamification Brands 98

LiveChat

JANUARY 23, 2020

I think about the brands behind them. All of them are associated with brands that carefully created them for you to think about in very specific ways. Those brands are the reasons why you choose one product over another. The way brands communicate with people has been continually changing over the last decade or so.

Brands 69

Brands Gamification Groups Feedback 69

ProProfs Chat

SEPTEMBER 9, 2020

“How do we get ardent customers for our brand?”. Before turning into global names, brands like Starbucks and Amazon might have faced the same challenge. Many studies have shown that investing in your brand advocates will yield more revenue in the long-run. 63% of millennials have similar brand loyalties as their parents.

Loyalty Programs 96

Loyalty Programs Loyalty Net Promoter Score Gamification 96

Lithium

DECEMBER 10, 2019

Here at Khoros, we have the benefit of working with more than 2,000 global brands on their digital marketing, care, and community strategies, and we’ve aggregated that experience into top trends every brand should know in 2020. Online consumers value peer feedback above all. Internal silos are short-changing brands.

Trends 52

Trends Customer Engagement Engagement Gamification 52

Retently

APRIL 5, 2024

Today’s consumers might browse products online before purchasing in-store or use their smartphones to compare prices while shopping at a physical location. Enhancing the In-Store Journey A customer’s journey within a store is like a combo of senses and choices carefully designed to create a lasting impression of your brand.

Retail 78

Retail Engagement Strategy Customer Experience 78

CSM Magazine

FEBRUARY 7, 2023

Jim Davies explores 5 brand- and money-saving customer experience (CX) options. Disgruntled customers, just like elephants, remembered how poorly they were treated and voiced their dissatisfaction by disregarding previous brand loyalty and swapping to a competitor. Inspire and motivate team members through gamification.

Self Service 52

Self Service Customer Experience Gamification Analytics 52

SurveySensum

SEPTEMBER 18, 2023

This not only boosts response rates but also provides insights that are directly applicable to app improvement efforts However, there are a few aspects of in-app surveys that brands don’t always get right, potentially causing them to miss out on the full potential of these surveys. One classic example of gamification is SurveySensum.

Survey 52

Survey Gamification Hotels User Experience 52

CSM Magazine

AUGUST 4, 2023

These engaged customers, in turn, share their delightful experiences with friends and family, acting as brand ambassadors and attracting new customers to the coffee shop. Gamify Your Experience Over recent years, gamification has gained increasing popularity due to its dual capability of engaging users while delivering educational value.

Customer Engagement 52

Customer Engagement Engagement Social Media Loyalty Programs 52

Alida

NOVEMBER 28, 2017

At the 2017 Customer Intelligence Summit , Red Bull and two other innovative brands outlined how they made the most of their insight communities in their early days by scoring massive wins that benefitted their brand and their customers. Etela said it’s easy to use, provides the company with more control, and is less time-consuming.

Gamification 100

Gamification Competitive Advantage Innovation Resources 100

CSM Magazine

SEPTEMBER 9, 2022

Customer service is now a key differentiator in the eyes of consumers and companies alike. Ever since the COVID crisis, 60% of consumers report they now have higher customer service standards and the trend is set to continue with 73% of business leaders reporting a direct link between customer service experience and business performance.

Customer Service 52

Customer Service Gamification Customer Service Strategies Analytics 52

CSM Magazine

DECEMBER 5, 2017

Consumers will be engaging with companies via these voice-enabled channels and will have higher expectations on the accuracy and their capability to help answer customer service issues. While there is an increase in self-service capabilities, companies still have the opportunity to drive the interaction in a way that reflects the brand.

Self Service 80

Self Service Customer Service Gamification CRM 80

Lithium

DECEMBER 10, 2019

Here at Khoros, we have the benefit of working with more than 2,000 global brands on their digital marketing, care, and community strategies, and we’ve aggregated that experience into top trends every brand should know in 2020. Online consumers value peer feedback above all. Internal silos are short-changing brands.

Trends 40

Trends Customer Engagement Engagement Gamification 40

CSM Magazine

JANUARY 25, 2023

Build a team of brand guardians —as consumers continue to tighten their belts, competition is fiercer than ever and contact centres need to engage more intimately with customers to influence brand perception, win sales and build longer-term loyalty. Calabrio is a trusted ally to leading brands.

Self Service 52

Self Service Gamification Analytics Tips 52

AWS Machine Learning

FEBRUARY 13, 2024

They offer a large assortment of over 50,000 products across 1,000 brands, and are operating in more than 500 cities and towns. It was costly and time consuming to train the models frequently to adapt to new products. BigBasket serves over 10 million customers.

Training 103

Training Gamification Data Innovation 103

NobelBiz

APRIL 18, 2022

They are the ones that defend your brand on a daily basis, and they “are” the brand for the customers. If your client has an issue with your product or service, the consumer will blame the agent. Acknowledge your call center agents A contact center is first and foremost about the agents who work for you.

Call Center 52

Call Center Contact Center How To Gamification 52

CSM Magazine

JULY 4, 2019

The modern consumer expects to be able to interact with your brand across multiple channels. Join leading CS experts: Anders Holmberg, Head of Strategic Gamification, Gucci. The role CS agents can play in this new era and how they can leverage the multiple touchpoints of the customer journey to meet consumer demands.

Self Service 45

Self Service Customer Service Gamification Social Media 45

Kitewheel

JULY 27, 2020

This brand loyalty is reinforced by an ongoing positive relationship between a customer and a business and damaged by poor experiences. Customer loyalty does not only motivate customers to choose one business over another, but loyal customers often recommend their favorite brands to family and friends. Using Points to Gamify Loyalty.

Loyalty Programs 52

Loyalty Programs Loyalty Rewards Programs Gamification 52

CSM Magazine

SEPTEMBER 8, 2023

Traditional marketing tools and retention tactics that might have worked a decade ago are now outdated in the eyes of the savvy digital consumer. Gamification is like the sprinkle of excitement atop the cake of shopping. The messaging should resonate consistently, echoing the brand’s voice and values.

Loyalty 52

Loyalty Engagement Customer Engagement Omni-Channel 52

BirdEye

NOVEMBER 20, 2023

This strategy transforms satisfied customers into brand champions who actively refer new business. Ambassador’s major benefits include: Robust affiliate management features Flexible reward structures Scalable for businesses of all sizes Customizable to match brand aesthetics Omnichannel referral tracking 5.

Software 62

Software Marketing Multi-Channel e-support 62

ShepHyken

NOVEMBER 29, 2019

This Maya Angelou quote fits perfectly when talking about the factors responsible for positive brand customer service. Support experience, overall experience, company culture, quality of product/service, are the major factors that decide how your brand makes the customer feel. More brand recognition, more leads, and more customers. .

Technology 131

Technology Customer Experience Social Media Multi-Channel 131

LoyaltyPlus

JANUARY 19, 2021

Another trend to watch out for is that of consolidation and strategic partnerships between brands to roll-out loyalty programmes and capture the customer. Linchpinseo.com also emphasises the role of gamification marketing in loyalty programmes and customer engagement strategies.

Gamification 52

Gamification Customer Centricity Airlines Loyalty 52

Playvox

NOVEMBER 16, 2021

The boost in product demand, fueled by more people working from home, as well as changing consumer lifestyles, meant Sweaty Betty had to grow its team to meet the surge in demand. In 2019, the lifestyle brand had 12 customer care agents. More companies are using gamification to train their employees. Listen here.

Management 78

Management Contact Center Gamification Retail 78

Beyond Philosophy

APRIL 6, 2016

For example, many companies are now more actively using gamification as both a competitive weapon and as a customer data-gathering device. So, in benchmarking gamification efforts of a peer, an organization may take up similar approaches. Briefly, here’s why.

Gamification 60

Gamification How To Loyalty Programs Wireless 60

Beyond Philosophy

APRIL 6, 2016

For example, many companies are now more actively using gamification as both a competitive weapon and as a customer data-gathering device. So, in benchmarking gamification efforts of a peer, an organization may take up similar approaches. Briefly, here’s why.

Gamification 60

Gamification How To Loyalty Programs Wireless 60

Blake Morgan

APRIL 5, 2022

The company uses AI and analytics to reduce energy costs by gamifying the process and rewarding consumers for using energy when it is cleaner and cheaper instead of during peak times when it is dirtier and more expensive. . As customers connect OhmConnect with trusted brands, they understand the new company better. .

Meeting 40

Meeting Gamification System Customers 40