ShepHyken

FEBRUARY 18, 2024

My Comment: Lately, I seem to be attracted to articles on loyalty programs. Perhaps that’s why you’ll find at least two articles about loyalty in this week’s roundup. Our CX research finds that 76% of customers are more likely to return to a company with a rewards or loyalty program.

Customer Service 61

Customer Service Net Promoter Score Loyalty Programs Gamification 61

Retently

APRIL 5, 2024

Today’s consumers might browse products online before purchasing in-store or use their smartphones to compare prices while shopping at a physical location. Enhancing the In-Store Journey A customer’s journey within a store is like a combo of senses and choices carefully designed to create a lasting impression of your brand.

Retail 78

Retail Engagement Strategy Customer Experience 78

CSM Magazine

AUGUST 4, 2023

Imagine a scenario where a coffee shop actively engages with its customers through personalized loyalty programs, social media interactions, and timely promotions. These engaged customers, in turn, share their delightful experiences with friends and family, acting as brand ambassadors and attracting new customers to the coffee shop.

Customer Engagement 52

Customer Engagement Engagement Social Media Loyalty Programs 52

BirdEye

DECEMBER 8, 2022

If you don’t know which platforms are available, you may be throwing away opportunities to make your brand a household name. We’ll also help you narrow down your target audience and determine which platforms can help boost your brand and get more followers. Let’s say you’re a business-to-consumer (B2C) company selling retail products.

Social Media 98

Social Media Brands Video Entertainment 98

BirdEye

NOVEMBER 20, 2023

This strategy transforms satisfied customers into brand champions who actively refer new business. Thanks to smart referral marketing software tools, it’s now easy to implement referral programs that drive results. Post Affiliate Pro Post Affiliate Pro is designed for businesses running affiliate programs.

Software 63

Software Marketing Multi-Channel e-support 63

Retently

APRIL 18, 2024

Knowing this is important because loyal customers are often repeat buyers and will likely spread good word-of-mouth about the brand, bringing in more customers. The difference between Promoters and Detractors gives us the NPS score, helping businesses understand where they stand in terms of customer loyalty.

NPS 78

NPS Survey Net Promoter Score Effort Score 78

CSM Magazine

SEPTEMBER 8, 2023

Traditional marketing tools and retention tactics that might have worked a decade ago are now outdated in the eyes of the savvy digital consumer. In this rapidly evolving landscape, businesses must adopt advanced and innovative strategies to not only capture the attention of customers but also foster enduring loyalty.

Loyalty 52

Loyalty Engagement Customer Engagement Omni-Channel 52

Currency Alliance

JUNE 21, 2018

In brief: what we’d fully expected (and set out in our ‘ Top Loyalty Trends ’ blog several months ago) was large scale proliferation and diversification of loyalty marketing, as brands beyond established loyalty sectors discovered how better customer experience could deliver bigger ROI. Gamification, for instance.

Loyalty 45

Loyalty Multi-Channel Gamification Loyalty Programs 45

Beyond Philosophy

APRIL 6, 2016

For example, many companies are now more actively using gamification as both a competitive weapon and as a customer data-gathering device. So, in benchmarking gamification efforts of a peer, an organization may take up similar approaches. Briefly, here’s why.

Gamification 60

Gamification How To Loyalty Programs Wireless 60

Beyond Philosophy

APRIL 6, 2016

For example, many companies are now more actively using gamification as both a competitive weapon and as a customer data-gathering device. So, in benchmarking gamification efforts of a peer, an organization may take up similar approaches. Briefly, here’s why.

Gamification 60

Gamification How To Loyalty Programs Wireless 60

Lumoa

FEBRUARY 9, 2023

If you want to know, how B2C CX is different from B2B CX, check: this insightful article, written by Lynn Hunsaker “ The big difference between B2B customer experience and B2C ” in MarketingMag Brand Experience Brand experience is how you design, see and want your customer experience to be. So why should you care?

Net Promoter Score 445

Net Promoter Score Customer Journeys Customer Experience Omni-Channel 445

SurveySparrow

JANUARY 14, 2020

But it’s certain that having a loyal base of customers who are happy to rally around you is the best thing that you can possibly have for your brand. It will not only help with your brand building, but it will be a fantastic force for your customers to engage with you. #3 9 Gamification. What is customer retention?

Customer Retention 52

Customer Retention Gamification Feedback Loyalty Programs 52

ProProfs Chat

JUNE 30, 2020

It’s not the amount of knowledge you are willing to offer, but the efforts you wish to take to keep your customers satisfied and loyal to your brand. Create better customer loyalty programs. Develop personal brand. Books on Building Customer Loyalty. Loyalty 3.0: Theodore Roosevelt. Author: Jeffrey Gitomer.

Customer Service 85

Customer Service Handbook Customer Satisfaction Loyalty 85

Currency Alliance

JUNE 19, 2019

This was my second year on the judging panel at the Loyalty Magazine Awards. Really, for those relatively few brands achieving impressive levels of customer engagement, it’s breath-taking how fast the industry has progressed in such a short time. A few – such as Tarte, a US cosmetics brand – are way ahead of the game.

Loyalty 49

Loyalty Loyalty Programs Gamification Airlines 49