Merkle

MARCH 10, 2022

But what if your brand could give its audience a chance to win something, right on the spot, from the convenience of a smartphone? Let’s be honest. Lately, every day can feel like Groundhog’s Day. We’re living in a pandemic, stuck in a routine, yearning for distraction, looking to be entertained.

Gamification 52

Gamification Entertainment Brands Engagement 52

Beyond Philosophy

JUNE 11, 2015

Several years ago, one executive of a game design firm defined gamification as “a loyalty program on steroids, functional software that looks and plays like a game and a real world activity with feedback and challenges.” This example is consistent with some overall gamification trends.

Gamification 60

Gamification Loyalty Programs Loyalty Consumers 60

Optimove

NOVEMBER 15, 2022

Recent estimates tell us that there are around 68 million Gen Z’ers in the United States, 74% of which are willing to spend more with a brand that delivers a great customer experience. In short, brands have to be vocal about their values and principles all while backing them up with actions. Tip #1: Make it personal. Even better?

Tips 105

Tips Gamification Engagement Marketing 105

SurveySparrow

FEBRUARY 22, 2024

This not only helps in retaining customers but also turns them into advocates for your brand. For example, you could automate emails to welcome new customers, thank them for their purchases, or re-engage with those who haven’t interacted with the brand recently. Eventually, it can foster loyalty and encourage repeat business.

Customer Retention 52

Customer Retention Software Gamification e-support 52

CSM Magazine

JUNE 27, 2023

Businesses and groups may now use events to interact with their target audience, build brand recognition, and leave a lasting impression. By fostering, an integrated and immersive experience, branding and identity are essential to attaining these goals. Define Your Brand To begin, consider the core of your company or organisation.

Brands 52

Brands Management Social Media Gamification 52

BirdEye

DECEMBER 8, 2022

If you don’t know which platforms are available, you may be throwing away opportunities to make your brand a household name. We’ll also help you narrow down your target audience and determine which platforms can help boost your brand and get more followers. Promote content created by your followers with branded hashtags.

Social Media 98

Social Media Brands Video Entertainment 98

ShepHyken

MAY 26, 2023

This week, we feature an article by Zsuzsa Kecsmar, CMO and Head of Partnerships of Antavo , a software company that manages brand loyalty and retention programs. One key element is gamification, which incorporates game-like features such as challenges, leaderboards, and achievements into loyalty programs.

Loyalty Programs 62

Loyalty Programs Loyalty Gamification Customer Experience 62

CSM Magazine

DECEMBER 22, 2023

These eye-catching marketing strategies can make a significant impact on the consumer by grabbing attention, reinforcing brand recognition, or inviting interaction with a product or service. In this article, we will explore some creative marketing strategies that utilize OOH solutions to acquire new customers and elevate brand awareness.

Connections 52

Connections Strategy Marketing Gamification 52

CSM Magazine

NOVEMBER 3, 2022

Recent research shows consumers believe there is a direct correlation between contact centres and brand loyalty. According to 88% of contact centre managers, brand perception also directly influences overall company revenue. An astonishing 60% of consumers have switched brands due to negative contact centre experiences.

Loyalty 52

Loyalty Brands Self Service e-support 52

Experience Investigators by 360Connext

JUNE 22, 2021

The relationship between a brand and its customers is like any other relationship. Those are important parts of the customer journey, but the overlooked opportunities may lie in the customers who are drifting away from the brand due to neglect. These are customers who are not happy or just “meh” about what your brand does for them.

Customer Journeys 297

Customer Journeys e-support Customers Loyalty 297

COPC

APRIL 1, 2024

Personalized Agent Training The adoption of digital gamification is a major component of this change. According to The Tech Report’s Gamification Statistics and Facts , 70% of the 2000 leading companies actively use gamification. This approach moves away from traditional methods, making training more engaging and interactive.

Customer Experience 89

Customer Experience Contact Center Gamification Chatbots 89

NICE inContact

APRIL 11, 2018

The company handles customer service for 30-plus clients based in five different countries—Sweden, Denmark, Norway, Finland and Latvia—including numerous international brands in the retail, streaming media and insurance industries. Global business process outsourcing (BPO) presents some formidable challenges for Webhelp Nordic.

Gamification 162

Gamification Social Media Insurance Retail 162

CSM Magazine

APRIL 15, 2021

Here, he kickstarts the road to recovery with three tips on how to turn your agents into brand ambassadors. Turn Contact Centre Representatives Into Brand Ambassadors. Make the brand story an intrinsic part of the New Joiner process then reinforce the message by weaving it into regular group communications and virtual team-meets.

Gamification 52

Gamification eBook Multi-Channel Brands 52

SurveySensum

SEPTEMBER 21, 2023

Real-Life Brand Example: Disney+ Disney+ is a prime example of how personalization transforms customer experience. This commitment creates Apple enthusiasts, turning users into brand advocates. Real-Life Brand Example: Amazon Amazon is a prime example of effortless business interactions. How to Calculate Customer Retention Rate?

Customer Retention 52

Customer Retention Strategy Gamification Loyalty Programs 52

SmartKarrot

DECEMBER 10, 2020

SaaS gamification is one such technique that has helped businesses up to a vast extent in this context. In today’s world, grabbing people’s attention has become one of the biggest assets for the brands. With so little time to spare, it has become a challenge for the brands to engage their customers. What is SaaS gamification?

Gamification 11

Gamification Customer Success Social Media Loyalty 11

Optimove

DECEMBER 7, 2023

The Big Picture: The holiday season is a crucial period for consumer brands, characterized by a significant boost in sales and an influx of both new and existing customers. You can also introduce gamification elements, such as a digital punch card system, to reward customers for buying more items.

Loyalty 75

Loyalty How To Gamification Policies 75

TechSee

SEPTEMBER 29, 2020

Contact center leadership must think strategically and find sustainable call center cost reduction strategies that do not compromise the quality and efficiency of the brand’s service. However, these drastic measures are usually short term as they negatively affect CX and employee morale. Reduce second-time calls with better FCR.

Call Center 196

Call Center Self Service Strategy Contact Center 196

Lithium

JANUARY 28, 2020

Digital Trends for 2020 Every Brand Should Know. Gamification. Gamification Best Practices from 3 Leading Brands. Gamification: Turning Rewards and Recognition into Brand Engagement. Community, Everywhere Webinar. 5 Examples of Great Online Communities and What Makes Them Work. Staying Current.

Resources 52

Resources Gamification Measurement Customer Journeys 52

Lithium

JANUARY 28, 2020

Digital Trends for 2020 Every Brand Should Know. Gamification. Gamification Best Practices from 3 Leading Brands. Gamification: Turning Rewards and Recognition into Brand Engagement. Community, Everywhere Webinar. 5 Examples of Great Online Communities and What Makes Them Work. Staying Current.

Resources 52

Resources Gamification Measurement Customer Journeys 52

LiveChat

JANUARY 23, 2020

I think about the brands behind them. All of them are associated with brands that carefully created them for you to think about in very specific ways. Those brands are the reasons why you choose one product over another. The way brands communicate with people has been continually changing over the last decade or so.

Brands 69

Brands Gamification Groups Feedback 69

Michelli Experience

DECEMBER 5, 2017

By contrast, success can have the opposite effect because people often don’t want to risk their success or brand equity to try something new. I have been blessed to work with many brands who, during my journey with them, have moved through significantly different phases of their development including: Emergence. Early Growth.

Gamification 113

Gamification Consulting Study Customer Centricity 113

Playvox

JULY 14, 2021

It requires a toolkit of quality monitoring, coaching, gamification, and most importantly, a top-tier workforce management system. With the right workforce management tools, you will be equipped to boost your contact center’s success — and strengthen your brand at the same time!

Contact Center 52

Contact Center Tools Gamification System 52

Lithium

FEBRUARY 28, 2023

There is Meta, the brand, and there is the all-encompassing term, metaverse, which essentially means multiple worlds enabled through augmented and/or fully virtual experiences, where people can interact, work, play and more. Brands and communities looking to build here, will start as all communities do, around a sense of collective meaning.

Social Media 93

Social Media Gamification Fashion Entertainment 93

Optimove

MARCH 14, 2024

The image below shows how brands can segment their players so that each target group receives the most relevant and personalized messages with their preferred content, offer, channel, and more. Use Euro loyalty programs and gamification: Establish special loyalty programs and gamified campaigns specifically designed for the mega-event.

Tips 52

Tips Marketing Sports Gamification 52

Michelli Experience

DECEMBER 5, 2017

By contrast, success can have the opposite effect because people often don’t want to risk their success or brand equity to try something new. I have been blessed to work with many brands who, during my journey with them, have moved through significantly different phases of their development including: Emergence. Early Growth.

Gamification 100

Gamification Consulting Study Customer Centricity 100

Alida

APRIL 5, 2017

Enter: The kings of customer-centric service, interaction and engagement—retail brands. By following examples set by successful retail brands, health care providers can devise new ways to better engage current patient populations and expand their reach to new demographics. Realize that people do have other choices.

Retail 154

Retail Customer Base Strategy Rewards Programs 154

CSM Magazine

JUNE 10, 2021

1) Lead the brand by example. One great way to do this is by turning the contact centre team into brand ambassadors. For example: Share a brand story – stories enable us to create a sense of purpose that is particularly powerful in motivating people. Become a top performer.

Gamification 105

Gamification How To Call Recording Analytics 105

BirdEye

JUNE 15, 2023

Many leading brands like Tesla, Dropbox, and Airbnb successfully use refer-a-friend programs to grow revenue. Automation guarantees that your referral program gets in front of customers who will most likely share your brand. The more time they get to spend sharing and interacting with your brand, the more their loyalty grows.

Sales 98

Sales Social Media Gamification Brands 98

Retently

APRIL 18, 2024

Knowing this is important because loyal customers are often repeat buyers and will likely spread good word-of-mouth about the brand, bringing in more customers. It tells you how likely customers are to recommend your product or service – a key indicator for boosting both customer satisfaction and brand advocacy.

NPS 78

NPS Survey Net Promoter Score Effort Score 78

Lithium

OCTOBER 19, 2022

No matter what industry you find your brand or company in, having a place for your customers to talk about your business, find support, or ask questions is necessary. However, few articles and resources are diving deep into exactly why brands are finding these high levels of value and success with their digital communities.

ROI 52

ROI Gamification Self Service Case Study 52

Michelli Experience

JANUARY 17, 2017

Game theory obviously plays a role in “gamification” of mobile apps, online contests, or even the creation of buying incentives. In other business settings, “story” often involves providing an emotionally engaging context for a branded customer experience and finding ways to have customers meld their personal story with your brand story.

Customer Experience 100

Customer Experience Gamification Banking Sports 100

Optimove

APRIL 2, 2024

Re-engage your churned customers with this guide Download Now Why it Matters: Euro 2024, June 14th to July 14th, 2024, in Germany, represents a major opportunity for brands to attract and retain new players. Like every sporting mega event, Euro 2024 will attract a wave of new players.

Gamification 59

Gamification Sports Engagement Strategy 59

ShepHyken

FEBRUARY 18, 2024

In addition, there are several descriptions of programs from rockstar brands you will recognize. These are companies who also have significant brand loyalty. I haven’t seen an article about “gamification” in quite some time. This article has some findings that support that, if not make an even stronger case.

Customer Service 62

Customer Service Net Promoter Score Loyalty Programs Gamification 62

Oracle

JULY 24, 2020

Gamification as an overall strategy for interacting with customers is also estimated to grow 30% from its current $7.17 In-depth custom games based around a brand (advergames) can also be incorporated into a playable ad effort. The gaming industry, in fact, generated $120 billion of revenue in 2019, a number that looks to keep rising.

Marketing 106

Marketing Sports Advertising Gamification 106

SurveySensum

SEPTEMBER 18, 2023

This not only boosts response rates but also provides insights that are directly applicable to app improvement efforts However, there are a few aspects of in-app surveys that brands don’t always get right, potentially causing them to miss out on the full potential of these surveys. One classic example of gamification is SurveySensum.

Survey 52

Survey Gamification Hotels User Experience 52

2020 Research

AUGUST 30, 2022

The incentives are rich and the stakes high for today’s brands to implement solutions that improve the customer experience (CX) and user experience (UX). Leading enterprises know having a highly rated CX and UX leads to more loyal customers who can serve as brand ambassadors — the ultimate prize for any company.

Gamification 52

Gamification User Experience Groups Consumers 52

Lithium

JANUARY 8, 2021

Last month we shared our latest webinar about Community Everywhere and published some interesting articles such as Gamification Best Practices from 3 Leading Brands and Beyond the Buzz — Khoros AI and ML Today and Tomorrow. Did you participate in an engaging discussion recently that you want to share? Comment below!

Gamification 52

Gamification Roadmap Analytics Resources 52