Optimove

JUNE 29, 2023

With 88% of respondents showing a strong preference for their favorite brands during the back-to-school season, retailers have a significant opportunity to enhance brand engagement. The survey also reveals that 86% of consumers plan to repeat purchases from the same brands as last year.

Loyalty 52

Loyalty Consumers Survey Loyalty Programs 52

InMoment XI

AUGUST 17, 2023

Happy customers become brand advocates, fueling growth through positive customer feedback. By using the Net Promoter Score system as your compass, you can gain a better understanding of what drives customer loyalty and satisfaction. During challenging times, customers appreciate brands that provide assistance and support when needed.

Net Promoter Score 493

Net Promoter Score Self Service Effort Score NPS 493

InMoment XI

APRIL 25, 2024

Did you know that over half of financial services consumers say they have low trust in their provider? And, of those consumers, only 34% of them would recommend their brand to friends and family. Since finances are such a personal part of our lives, consumers in the industry are the most withholding of their trust.

Financial 260

Financial Management Banking Insurance 260

GetFeedback

DECEMBER 26, 2018

Business is built on customer relationships, and brand perception sets the tone. Today’s consumers share their opinions and experiences widely, and their peers trust them when it comes time to buy or pass. Companies, of course, want to cultivate a positive brand perception among their target consumers, but it’s a tricky goal.

Measurement 262

Measurement Brands Net Promoter Score Social Media 262

Optimove

JULY 25, 2023

It reveals that 42% of consumers prefer to shop exclusively at familiar stores or websites they have patronized before, highlighting the significant impact of loyalty on driving sales. These findings emphasize the critical importance for businesses to prioritize customer loyalty and nurture enduring connections with their audience.

Retail 52

Retail Loyalty Survey Brands 52

Lumoa

MAY 19, 2022

Mobile consumers prefer shopping for beauty and grocery products. Download the full shopping apps report to find out why. The Impact of Customer Satisfaction and Loyalty All ecommerce companies want customers that purchase products on a regular basis, are loyal to the brand, and share their experiences with their inner circles.

Report 208

Report Ecommerce Retail Customer Satisfaction 208

InMoment XI

AUGUST 2, 2023

What we can Learn From the top Brands in the UK One size doesn’t fit all, but knowing essential NPS best practices that can fit any program is a great place to start. By engaging with those who use your products or services, you gain unparalleled access to the truth about your brand’s perception and the experience you deliver.

NPS 260

NPS Customer Centricity Tips Automotive 260

NICE inContact

AUGUST 16, 2019

Brands of all sizes are learning that customer experience is no longer an afterthought: it’s the heart of what consumers want, and the foundation for profits. The CX Transformation Benchmark year-over-year results among US consumers show a shift toward digital channels for service. These are trends you can’t afford to miss.

Contact Center 168

Contact Center Consumers Net Promoter Score Self Service 168

Beyond Philosophy

FEBRUARY 1, 2024

Listen to the podcast: Customer research is an essential part of managing their experiences to foster customer loyalty. Next, double-digit inflation in all areas of consumer goods has wreaked havoc on consumer spending habits. Currently, the podcast has 12,000 downloads per month on average! It’s also easy to use.

Consumers 78

Consumers Self Service Survey System 78

CSM Magazine

NOVEMBER 3, 2022

Recent research shows consumers believe there is a direct correlation between contact centres and brand loyalty. In the latest State of the Contact Centre Report the vast majority of consumers (97%) and contact centre managers (98%) agree that customer service interactions have an impact on customer loyalty.

Loyalty 52

Loyalty Brands Self Service e-support 52

Optimove

MARCH 30, 2023

This, for us, immediately begs the question, what will summer shopping look like this season for brands? To find out, we did what we always do in these situations: fielded a consumer survey. You know, like we did on  consumer trust ,  marketing fatigue ,  holiday shopping , and more. A distant third is brand reputation at 28%.

Consumers 52

Consumers Omni-Channel Retail Travel 52

NICE inContact

AUGUST 16, 2019

Brands of all sizes are learning that customer experience is no longer an afterthought: it’s the heart of what consumers want, and the foundation for profits. The CX Transformation Benchmark year-over-year results among US consumers show a shift toward digital channels for service. These are trends you can’t afford to miss.

Contact Center 136

Contact Center Consumers Net Promoter Score Self Service 136

Kustomer

OCTOBER 2, 2020

In fact, according to our own research , 79% of consumers say customer service is extremely important when deciding where to shop, so delivering on consumer expectations has never been more important. It’s not just about delivering on consumer expectations ? It’s not just about delivering on consumer expectations ?—

Consumers 80

Consumers How To Retail e-support 80

ProProfs Chat

FEBRUARY 13, 2020

Efforts to retain customers, help you formulate effective loyalty programs that your customers enjoy being a part of. Let’s take a look at customer loyalty statistics and observe the various ways that help a business improve and boost customer loyalty. Customer Loyalty Statistics 2020 You Shouldn’t Miss.

Loyalty 109

Loyalty Loyalty Programs Social Media Retail 109

Strativity

MAY 25, 2023

With rising interest rates, inflation, and softening consumer spending, restaurateurs are facing challenges like those experienced during peak pandemic levels, but food delivery apps are no longer the boon they once were. To combat this, brands must de-emphasize reliance on these providers and take back their customer relationships.

Brands 52

Brands Loyalty Programs e-support Rewards Programs 52

Comm100

OCTOBER 8, 2016

Your customer retention is super important to your bottom line—after all, customer loyalty is well-known for being more valuable than customer acquisition. But 68% of consumers will not go back to a provider once they’ve left, and 80% of them believe the company could have done more to retain their business in the first place.

Customer Retention 151

Customer Retention Loyalty Strategy Loyalty Programs 151

ShepHyken

MARCH 4, 2024

Consumers Show Higher Brand Loyalty Than Global Average But Demand More In Return by Marigold (Adweek) Fast on the heels of its recently published global report, relationship marketing pioneer Marigold has filtered the results from that groundbreaking survey now with a dedicated focus on U.S. Overall, the report is optimistic.

Customer Service 59

Customer Service B2C B2B Travel 59

Currency Alliance

JUNE 11, 2019

Many consumers now ‘multibank’[iii], keeping their traditional provider on-hand for the same reasons they always did, but branching out in search of enhanced value. In 2000, UK consumer bank Halifax launched a fairly successful marketing slogan: the people that give you extra [iv]. Actually, they do. Extra what?

Banking 40

Banking Loyalty Consumers Loyalty Programs 40

Optimove

APRIL 20, 2023

We’re here to help marketers boost customer loyalty and better understand consumer behavior and preferences, but we’re happy to help however we can. So, make a mental note, and let’s dive into our survey results – what do consumers have planned for this Mother’s Day? The solution?

Consumers 52

Consumers Omni-Channel Retail Survey 52

C3Centricity

JUNE 5, 2019

Their brands have not performed as well as they had hoped this year and they are looking for a solution – fast! In particular, they have all said that one or more of their brands is stable – to be polite – and that they want to reverse the trend. How to Stop a Declining Brand. Emotional, subjective benefits.

Brands 159

Brands Social Media Advertising Measurement 159

ShepHyken

FEBRUARY 4, 2024

Our customer service research finds that in 2024, the average consumer will give a company or brand two chances to make amends for a bad experience before moving on. How 6 Brands Could Change Loyalty Trends In 2024 by Jenn McMillen (The Wise Marketer) Loyalty marketing remains popular, but often is just the same-old, same old.

Customer Service 60

Customer Service B2B Loyalty B2C 60

Customer Bliss

AUGUST 29, 2019

In today’s digital age, never before have consumer journeys and expectations been so diverse. During our research, we found that one-third of respondents will actually walk away from a brand after having a disappointing interaction. Consumers are more likely to share positive interactions with companies than negative ones.

Customer Journeys 227

Customer Journeys Customer Experience Case Study Consumers 227

Optimove

DECEMBER 14, 2023

Enhance your customer segmentation with our advanced guide Download Now Informed by our work with thousands of marketing experts representing 1,200+ brands and exclusive insights from our surveys of more than 2,000 consumers, here are the pivotal latest marketing trends we see shaping the landscape in 2024.

Trends 72

Trends Marketing Video Consumers 72

Qualtrics

NOVEMBER 16, 2021

Consumers want better experiences in 2022, and businesses are failing to respond – risking on average 9.5% Read on for top-level insights from our Global Consumer Trends 2022 report. We asked over 23,000 consumers across 23 countries about their experiences with brands in 2021, and what they’re looking for from businesses in 2022.

Trends 49

Trends Consumers Report Feedback 49

Optimove

JUNE 22, 2020

Customer-centric retail brands looking to provide personalized customer experiences across all marketing channels know that it is crucial to test and optimize consistently. This brand reduced CAC by 75% and customer churn by 32%, all while increasing average customer LTV by 12%. How’d they do it, you ask?

Customer Retention 52

Customer Retention Loyalty Data Loyalty Programs 52

Optimove

FEBRUARY 13, 2024

Take your customer segmentation to the next level with our advanced guide Download Now Why it Matters: Valentine’s Day is a reminder to rekindle the love story between a brand and its customers. These magical tools help increase response rates, return on investment (ROI), customer engagement, loyalty, and retention.

Return on Investment 59

Return on Investment Loyalty Tips Groups 59

CSM Magazine

OCTOBER 12, 2022

Despite a rise in digital interactions, the phone call still holds a special place in consumer hearts. Recently, Calabrio surveyed 250 consumers around the world and the results were impressive. At the same time, the proportion of British consumers happy to self-serve complaints has dropped to 28% in 2022, down from 34% in 2021.

Consumers 52

Consumers Social Media Training Analytics 52

ENGAGE.cx

MARCH 9, 2017

Part 2 – Creating Loyalty with Customer Experience and Location. Click to download The New Loyalty 3 part series. In 2016, major brands like Walmart, REI, Belk and Target announced that omni-channel customers – or those that shopped across multiple channels – spent on average 2-4 times more than the average customer.

Omni-Channel 45

Omni-Channel Loyalty Measurement Brands 45

CSM Magazine

AUGUST 4, 2022

Over the past two years, retailers have invested a significant amount of time and money to create exceptional digital experiences as consumers embraced a new way of interacting with their favorite brands. Generational differences and channel preferences persist in this most recent report.

Consumers 59

Consumers Retail Customer Satisfaction Advertising 59

Eptica

MAY 15, 2019

Date: Wednesday, May 15, 2019 Author: Pauline Ashenden - Marketing Manager Which sectors do consumers trust most for CX? Author: Pauline Ashenden - Marketing Manager If you don’t build consumer trust in your brand, you risk undermining customer loyalty and damaging sales revenue. Published on: May 15, 2019.

Consumers 66

Consumers Automotive Insurance Self Service 66

C3Centricity

JUNE 2, 2021

A major computer manufacturer used to price their line of PCs 10% higher than the competition due to their brand, perceived status and support. If you have a well-known brand name with a high amount of loyalty, you can charge a premium. If you have a well-known brand name with a high amount of loyalty, you can charge a premium.

B2B 195

B2B B2C Brands Consumers 195

Kayako

MAY 13, 2022

In recent years, the rise of social media put the customer in charge of the brand conversation. In fact, 79% of US consumers say they have used a self-service portal for customer service, and 88% of customers expect companies to have self-service options. A branded, customized Help Center.

Self Service 275

Self Service Knowledge Base e-support Policies 275

inmoment

OCTOBER 25, 2018

Last week, I covered findings from InMoment’s 2018 US Retail CX Trends Report that discussed how brands can earn their customers’ trust. This time I’ll delve into the second theme: Loyalty. More than half of consumers gave a mixed response, saying that it depends on the brand or product/service. So what does this mean?

Retail 75

Retail Loyalty Trends Consumers 75

COPC

JUNE 22, 2017

Topics include comparisons between online, in-store and mobile shoppers in the United States, and consumer opinion toward the retail customer experience. See below or download as a PDF here. See below or download as a PDF here. The post Infographic: Retail Customer Care and Brand Loyalty Insights appeared first on COPC Inc.

Infographics 40

Infographics Customer Care Retail Loyalty 40

GetFeedback

NOVEMBER 25, 2019

Consumer Shipping: 78%. Click here to download the current industry benchmarks. Learn how to use the CSAT metric, boost loyalty, and prove the ROI of your efforts. Ambulatory Care: 77%. Apparel: 79%. Athletic Shoes: 79%. Automobiles and Light Vehicles: 82%. Banks: 81%. Breweries: 85%. Cellular Telephones: 79%. Supermarkets: 78%.

Customer Satisfaction 293

Customer Satisfaction Industry Effort Score Apparel 293

ENGAGE.cx

MARCH 19, 2017

Part 3 – Operationalizing Stickiness…Loyalty’s Holy Grail. Click to download The New Loyalty 3 part series. We’ve learned in the earlier posts that if you’re continuing to invest in traditional loyalty programs, you’re spending money on outdated techniques and, worse yet, you may be losing more customers than you gain.

Loyalty 40

Loyalty Measurement Brands ROI 40

ShepHyken

APRIL 25, 2022

Consumers Prefer Traffic Jams Over a Bad Customer Experience by Retail Customer Experience. Retail Customer Experience) More than half, 60%, of consumers would rather sit in a traffic jam than have a poor customer experience, according to a Telus International survey. Top 10 Signs Your Loyalty Program Needs Rehab by Dan Jurek.

Customer Service 64

Customer Service Loyalty Programs Loyalty Competitive Advantage 64