Optimove

NOVEMBER 29, 2023

The future looks bright for AI-driven brand marketing, according to Optimove’s 2024 Consumer Perspectives on AI-Driven Brand Marketing Report. Of the 24% who reported negative feelings, 13% said they found it intrusive and 11% said they prefer brands not to use AI at all. Of the 305 U.S.

Report 52

Report Consumers Loyalty Brands 52

Experience Investigators by 360Connext

APRIL 9, 2024

Let’s transform the frontline of your business into a powerhouse for customer loyalty. Together, we’ll discover how to turn employees into passionate advocates of your brand, ensuring that every customer interaction is an opportunity to strengthen loyalty and drive business success.

Customer Experience 162

Customer Experience Loyalty Customer Satisfaction Customers 162

InMoment XI

NOVEMBER 16, 2023

The customers – what they take away from all their encounters with your brand, the signals they are looking for, and what they expect? By aligning strategies with the intertwined needs of customers, employees, and the business, companies can drive impactful improvements that lead to sustainable growth and enhanced customer loyalty.

Healthcare 596

Healthcare Culture Travel ROI 596

GetFeedback

DECEMBER 26, 2018

Business is built on customer relationships, and brand perception sets the tone. Companies, of course, want to cultivate a positive brand perception among their target consumers, but it’s a tricky goal. As Brandwatch points out , companies don’t control brand perception—consumers do. The Basics of Brand Perception.

Measurement 262

Measurement Brands Net Promoter Score Social Media 262

Optimove

JULY 25, 2023

It reveals that 42% of consumers prefer to shop exclusively at familiar stores or websites they have patronized before, highlighting the significant impact of loyalty on driving sales. These findings emphasize the critical importance for businesses to prioritize customer loyalty and nurture enduring connections with their audience.

Retail 52

Retail Loyalty Survey Brands 52

ProProfs Chat

MAY 28, 2020

People think of loyalty as a customer for a lifetime, but it is really much simpler than that. No matter if you own a mom and pop shop at a street corner or run a multinational apparel brand, loyal customers are driving your business forward, one transaction at a time. . However, brand loyalty has become just another ‘buzz-phrase’.

Loyalty 93

Loyalty Brands Customer Experience Loyalty Programs 93

TechSee

AUGUST 17, 2022

Growth and customer loyalty have historically been product-led. Today, there is a shift in the role customer service quality plays on customer loyalty. Today, there is a shift in the role customer service quality plays on customer loyalty. If ignored, customer sensitivity to poor experiences can be detrimental to the brand.

Loyalty 109

Loyalty Report Self Service Poor Customer Service 109

InMoment XI

APRIL 25, 2024

And, of those consumers, only 34% of them would recommend their brand to friends and family. Download Report Financial Services Reputation Management Strategies Financial services reputation management is not as tricky as it may seem. Did you know that over half of financial services consumers say they have low trust in their provider?

Financial 260

Financial Management Banking Insurance 260

Optimove

DECEMBER 21, 2023

Re-engage your churned customers with this guide Download Now Why it Matters: Marketing fatigue happens when consumers feel overwhelmed by generic and irrelevant messages. It can cause customer alienation, diminished loyalty, and reduced trust and lead to negative brand perception, wasted resources, and lower return on investment.

Consumers 64

Consumers Survey Brands Marketing 64

Optimove

JANUARY 17, 2024

Discover the true value of your customers with our LTV calculator Download Now Why it Matters: As we celebrate Get to Know Your Customers Day, it’s crucial to remember that every day is an opportunity to put the customer first, starting with their data and leveraging AI-powered tools to uncover valuable insights.

Loyalty 59

Loyalty Roadmap Study Touchpoint 59

InMoment XI

MARCH 27, 2024

A well-crafted automotive reputation management strategy is essential for any auto brand looking to build trust, foster customer loyalty, and thrive in a competitive market environment. brands must recognize that the ability to manage their digital channels and digital reputation is a crucial success factor. .

Automotive 260

Automotive Management Social Media Feedback 260

InMoment XI

AUGUST 2, 2023

What we can Learn From the top Brands in the UK One size doesn’t fit all, but knowing essential NPS best practices that can fit any program is a great place to start. By engaging with those who use your products or services, you gain unparalleled access to the truth about your brand’s perception and the experience you deliver.

NPS 260

NPS Customer Centricity Tips Automotive 260

Lumoa

MAY 19, 2022

Download the full shopping apps report to find out why. The Impact of Customer Satisfaction and Loyalty All ecommerce companies want customers that purchase products on a regular basis, are loyal to the brand, and share their experiences with their inner circles. Download our State of the Shopping Apps Report for 2022 today.

Report 208

Report Ecommerce Retail Customer Satisfaction 208

Currency Alliance

OCTOBER 4, 2023

Recognizing loyalty program members at the Point of Sale (POS) has been challenging for over 30 years. Large brands with their own loyalty program typically invest heavily to integrate the loyalty platform into one or more POSs, but for smaller and medium-sized companies, this is often out of reach in terms of cost and technical complexity.

Loyalty 59

Loyalty Loyalty Programs Retail Banking 59

CSM Magazine

NOVEMBER 3, 2022

Recent research shows consumers believe there is a direct correlation between contact centres and brand loyalty. In the latest State of the Contact Centre Report the vast majority of consumers (97%) and contact centre managers (98%) agree that customer service interactions have an impact on customer loyalty.

Loyalty 52

Loyalty Brands Self Service e-support 52

Helen Dewdney

SEPTEMBER 28, 2022

This is a more detailed version of the article The seven best supermarket loyalty schemes: From Waitrose to Lidl… are they any good and what are the best strategies to maximise savings? Loyalty cards have their benefits. Supermarket loyalty schemes have been around for decades. in the Financial Mail on Sunday 26/09/22.

Loyalty 62

Loyalty Consumers Comparison Financial 62

Optimove

JUNE 29, 2023

With 88% of respondents showing a strong preference for their favorite brands during the back-to-school season, retailers have a significant opportunity to enhance brand engagement. The survey also reveals that 86% of consumers plan to repeat purchases from the same brands as last year.

Loyalty 52

Loyalty Consumers Survey Loyalty Programs 52

InMoment XI

AUGUST 30, 2022

In order to get this, you need to understand what your customers want, how they view your brand, and how they feel about your products and/or services. Having high satisfaction rates is important to your brand for many reasons. It’s every company’s dream to have loyal, lifelong customers.

Customer Satisfaction 493

Customer Satisfaction Net Promoter Score Survey Effort Score 493

Interactions

APRIL 19, 2023

There is no question that customer trust drives brand loyalty, engagement, exclusivity, and building lasting customer relationships. ” To learn more about Interactions’ approach to solving the customer trust problem, download the whitepaper “ Create Contact Center Experiences Your Customers Can Trust.”

Loyalty 62

Loyalty Fashion Healthcare Contact Center 62

InMoment XI

DECEMBER 7, 2023

Organizations must learn how to measure, manage, and act on customer experience KPIs and metrics so that they can deliver experiences that lead to increased loyalty, lower churn, more referrals, positive word of mouth, and higher-value customers. It is often referred to as a brand or relationship metric.

Metrics 260

Metrics Net Promoter Score Measurement Effort Score 260

Oracle

FEBRUARY 13, 2019

And as retail trends continue to evolve in 2019, so do customer loyalty trends and programs. As retailers big and small reimagine their loyalty programs to meet evolving customer expectations, the experts weigh in on the loyalty trends they believe will be hot in 2019, as reported in Oracle’s 2019 Loyalty Predictions Report.

Trends 95

Trends Loyalty Loyalty Programs Retail 95

Optimove

APRIL 17, 2024

Take your customer segmentation to the next level with our advanced guide Download Now Why it matters: Celebrated on the third Thursday of each quarter, “Get to Know Your Customers Day” emphasizes the importance of understanding customers deeply and catering to their wants and needs. A surefire way to make them angry and alienated.

Tips 59

Tips Loyalty Customers Brands 59

ProProfs Chat

FEBRUARY 13, 2020

Efforts to retain customers, help you formulate effective loyalty programs that your customers enjoy being a part of. Let’s take a look at customer loyalty statistics and observe the various ways that help a business improve and boost customer loyalty. Customer Loyalty Statistics 2020 You Shouldn’t Miss.

Loyalty 109

Loyalty Loyalty Programs Social Media Retail 109

C3Centricity

JUNE 5, 2019

Their brands have not performed as well as they had hoped this year and they are looking for a solution – fast! In particular, they have all said that one or more of their brands is stable – to be polite – and that they want to reverse the trend. How to Stop a Declining Brand. Emotional, subjective benefits.

Brands 159

Brands Social Media Advertising Measurement 159

Comm100

OCTOBER 8, 2016

Your customer retention is super important to your bottom line—after all, customer loyalty is well-known for being more valuable than customer acquisition. With stakes this high, it’s essential that you build a solid customer retention plan that can lead to long-term customer loyalty. Branding and Design Techniques.

Customer Retention 151

Customer Retention Loyalty Strategy Loyalty Programs 151

InMoment XI

AUGUST 23, 2023

The ultimate goal is to create meaningful, seamless, and personalized experiences that meet and exceed customer expectations, fostering customer loyalty , advocacy, and ultimately driving business growth. Ignoring these complaints or treating them as isolated incidents can result in a negative impact on brand reputation and customer loyalty.

Customer Experience 260

Customer Experience Omni-Channel Employee Engagement Innovation 260

Strativity

MAY 25, 2023

Third-party providers comprised a whopping ~52 percent of food and drink app downloads in 2022, signaling a tug-of-war with large, national franchises that is only going to heat up. As delivery apps grow in popularity, they will remain a go-between for the customer and the brand, leading to margin erosion for restaurants.

Brands 52

Brands Loyalty Programs e-support Rewards Programs 52

CustomerSuccessBox

MARCH 11, 2022

Read on further about Customer Loyalty vs Customer Retention! Let’s dive to see what distinguishes customer retention from Customer loyalty. Customer loyalty vs customer retention! Customer loyalty vs customer retention! Has your brand acquired repeat businesses so far? And who is loyal to your brand?

Customer Retention 52

Customer Retention Loyalty Customers NPS 52

Currency Alliance

AUGUST 16, 2019

Loyalty programs once enabled relatively personalized marketing. From a standing start of zero customer data some 20 years ago, brands became able to incentivize desired behaviors in highly-predictable customer segments. Today, practically all these higher-spending customers are already enrolled in ‘no-brainer’ loyalty coalitions.

Loyalty 40

Loyalty Brands Loyalty Programs Airlines 40

Comm100

NOVEMBER 23, 2016

We all know customer loyalty is the driving engine for a flourishing business. But what is customer loyalty, actually? Customer loyalty is having customers who are committed your company and your products , not just a price point that a competitor can easily emulate. A solid customer loyalty program. A free item?

Loyalty Programs 100

Loyalty Programs Loyalty Rewards Programs Airlines 100

Optimove

JUNE 22, 2020

Customer-centric retail brands looking to provide personalized customer experiences across all marketing channels know that it is crucial to test and optimize consistently. This brand reduced CAC by 75% and customer churn by 32%, all while increasing average customer LTV by 12%. How’d they do it, you ask?

Customer Retention 52

Customer Retention Loyalty Data Loyalty Programs 52

Experience Investigators by 360Connext

APRIL 2, 2024

Each customer touchpoint is an opportunity to reinforce your brand value and engage customers in meaningful ways. Social media posts, brand websites, customer review websites, demo request forms, QR codes, email marketing messages, sales team outreach (SMS or phone calls), and every direct or indirect brand interaction are touchpoints.

Touchpoint 143

Touchpoint Customer Journeys Customer Experience Social Media 143

ShepHyken

MARCH 4, 2024

Consumers Show Higher Brand Loyalty Than Global Average But Demand More In Return by Marigold (Adweek) Fast on the heels of its recently published global report, relationship marketing pioneer Marigold has filtered the results from that groundbreaking survey now with a dedicated focus on U.S.

Customer Service 58

Customer Service B2C B2B Travel 58

Optimove

FEBRUARY 13, 2024

Take your customer segmentation to the next level with our advanced guide Download Now Why it Matters: Valentine’s Day is a reminder to rekindle the love story between a brand and its customers. These magical tools help increase response rates, return on investment (ROI), customer engagement, loyalty, and retention.

Return on Investment 59

Return on Investment Loyalty Tips Groups 59

ENGAGE.cx

MARCH 9, 2017

Part 2 – Creating Loyalty with Customer Experience and Location. Click to download The New Loyalty 3 part series. In 2016, major brands like Walmart, REI, Belk and Target announced that omni-channel customers – or those that shopped across multiple channels – spent on average 2-4 times more than the average customer.

Omni-Channel 45

Omni-Channel Loyalty Measurement Brands 45

ShepHyken

FEBRUARY 4, 2024

Our customer service research finds that in 2024, the average consumer will give a company or brand two chances to make amends for a bad experience before moving on. How 6 Brands Could Change Loyalty Trends In 2024 by Jenn McMillen (The Wise Marketer) Loyalty marketing remains popular, but often is just the same-old, same old.

Customer Service 60

Customer Service B2B Loyalty B2C 60

Experience Investigators by 360Connext

OCTOBER 17, 2018

You can download it here.). It means creating a real relationship that improves their loyalty and increases their positive feelings. Loyalty is not granted generationally based on what brands our parents used. Instead, loyalty must be earned with each and every interaction. Is that odd?

Leadership 283

Leadership Culture Customer Centricity Report 283