NetBase

AUGUST 3, 2020

They can offer your brand masterful marketing lessons. As social media is playing a more active role in our lives, paying close attention to how your brand is being talked about is critical. And harnessing the power of influencer marketing could help boost your visibility and credibility in the eyes of consumers.

Marketing 97

Marketing Social Media Fashion Advertising 97

SmartMessage Blog

MAY 16, 2023

Social media marketing has become a crucial aspect of business strategy in today’s digital age. Businesses invest heavily in social media to reach a larger audience and increase brand awareness. Social media marketing is an effective way for organizations to establish an engaging online presence and drive growth in the digital arena.

Social Media 52

Social Media Marketing Advertising Video 52

NetBase

DECEMBER 20, 2019

Influencer marketing is all about authenticity. And these days, brands are connecting with consumers thanks to unlikely influencer collaborations. These computer generated image (CGI) influencers are connecting authentically with audiences in ways that other influencers have to envy. Take CGI influencers, for example.

Connections 56

Connections Consumers Fashion Social Media 56

BirdEye

OCTOBER 30, 2023

Local social media marketing is a game-changer for small business owners. A strong local presence means easy yet powerful word-of-mouth marketing , positioning you as the most trusted brand. Looking for a quick and actionable answer on leveraging local social media marketing? Do you know why? Here are 12 ways: 1.

Social Media 59

Social Media Marketing Advertising Video 59

NetBase

JUNE 11, 2019

The month of June offers brands a positive and vibrant way to connect with audiences for Gay Pride festivities. But to #brightside it, this year, like each year preceding it, is shaping up to be the best year yet from a brand awareness perspective. . One brand that needs no introduction to Pride Month is GAP.

Brands 43

Brands Marketing Fashion Retail 43

ShepHyken

APRIL 1, 2024

For Legacy Industries, Influencer Marketing Is Key to Evolving the Customer Journey by Greg Scavuzzo (Sprout Social) When you think of influencer marketing, what comes to mind? A fitness expert touting a new athleisure brand? My Comment: Influencer Marketing is part of the customer experience.

Customer Service 77

Customer Service Government B2B B2C 77

NetBase

JULY 22, 2020

Like many industries worldwide, the luxury goods market has had its hands full. Many brands are still adjusting alongside the coronavirus, yet the social concerns of customers continue to evolve as well. and European luxury markets. Specifically, we’ll take a look at: The new look of the luxury market. 81% of U.S.

Consumers 59

Consumers Meeting Brands Ecommerce 59

NetBase

JANUARY 16, 2020

And it could be a boon for brands moving fast enough to partner with them! A huge part of this involves them becoming financially independent as well, though likely with a degree of patronage and other royal perks: But if they truly seek financial independence, they have lots of options – and brands should be lining up to partner with them.

Brands 73

Brands Fashion Travel Sports 73

Hero Digital

DECEMBER 11, 2018

But as products and services continue to emphasize customer satisfaction, the future of brand differentiation will be creating emotional brand experiences. Brand loyalty is at an all-time low, but values-driven connections are tipping the scale for customers across generations. Enter your brand. Reassurance.

Omni-Channel 42

Omni-Channel Connections Brands Healthcare 42

Oracle

APRIL 3, 2018

Next week at Oracle Modern Customer Experience 2018 in Chicago, the Markie Awards ceremony will take place, where winners in 19 categories of marketing and customer experience excellence will be announced. We spoke with Yasmini Ferrara, Director of Ecommerce and Marketing at Passarela, a Markie Award finalist in the Best Use of Data category.

Fashion 50

Fashion Retail Data Ecommerce 50

SurveySensum

JUNE 29, 2023

A company, despite investing heavily in marketing and advertising, struggles to retain its customer base and faces a decline in sales. – Techcrunch As a marketing expert, your goal is not just to attract customers but also to keep them satisfied and loyal. Sound familiar? Don’t know?

Customer Satisfaction 52

Customer Satisfaction Marketing Exceptional Customer Service Social Media 52

C Space

MAY 11, 2020

The Brand Move Roundup – May 11, 2020. We’re tracking the notable brand moves & highlighting the companies who are tackling this challenge successfully. Keep checking back here for the latest updates on how brands are dealing with coronavirus. Today, the company has 160 fashion partners. “We

Brands 52

Brands Fashion Advertising e-support 52

C Space

MAY 28, 2020

The Brand Move Roundup – May 27, 2020. We’re tracking the notable brand moves & highlighting the companies who are tackling this challenge successfully. Keep checking back here for the latest updates on how brands are dealing with coronavirus. The survey’s most surprising finding deals with young consumers and luxury.

Brands 52

Brands Fashion Apparel e-support 52

ShepHyken

MARCH 31, 2024

For legacy industries, influencer marketing is key to evolving the customer journey by Greg Scavuzzo (Sprout Social) Influencer marketing has the power to reroute the customer journey in some of the most traditional spaces. My Comment: Influencer Marketing is part of the customer experience. Connect with Shep on LinkedIn.

Customer Service 82

Customer Service Government B2B B2C 82

SurveySensum

JULY 6, 2023

You’re a savvy marketer at Reliance Trends. You’ve poured your heart and soul into creating captivating marketing campaigns, investing substantial resources in driving customer acquisition. Now you know that as a marketer, winning over customers is not enough; keeping them satisfied is the real game-changer.

Customer Satisfaction 52

Customer Satisfaction Retail Tips Marketing 52

SurveySensum

JULY 6, 2023

You’re a savvy marketer at Reliance Trends. You’ve poured your heart and soul into creating captivating marketing campaigns, investing substantial resources in driving customer acquisition. Now you know that as a marketer, winning over customers is not enough; keeping them satisfied is the real game-changer.

Customer Satisfaction 52

Customer Satisfaction Retail Tips Marketing 52

NetBase

APRIL 22, 2019

Let’s find out what makes it so popular and what brands can emulate – because there’s lots that they can learn from this fashionable festival! The marketing masters behind promoting Coachella have created a year-round timeline for marketing this wildly popular six-day event. And it’s a hard-won dominance, no doubt.

Social Media 49

Social Media Brands Marketing Fashion 49

NetBase

SEPTEMBER 23, 2019

Brands love the idea of influencer marketing , but have trouble executing it well. These folks can boost brand authenticity and certainly offer exceptional bang for a brand’s marketing buck. Competitors may connect with them first. Lyn was discovered a few years back during Fashion Week.

Brands 45

Brands Fashion Social Media Video 45

C Space

APRIL 22, 2020

The Brand Move Roundup – April 22, 2020. We’re tracking the notable brand moves & highlighting the companies who are tackling this challenge successfully. Keep checking back here for the latest updates on how brands are dealing with coronavirus.

Brands 52

Brands Fashion Hotels Entertainment 52

SmartMessage Blog

MAY 12, 2023

Social media marketing has become a crucial aspect of business strategy in today’s digital age. Businesses invest heavily in social media to reach a larger audience and increase brand awareness. What is Social Media Marketing? How Should Brands Use It? What are Social Media Marketing Channels?

Social Media 40

Social Media Marketing Advertising B2B 40

NetBase

JULY 16, 2020

The social mood has shifted socially to overwhelming anger and brands are showing up by reassessing how to connect with consumers. How can companies capture the social mood and bring their brands back to social to connect meaningfully with consumers there? Ways brands are recapturing consumers’ heart. billion mark.

Consumers 60

Consumers Brands Social Media Analytics 60

NetBase

APRIL 9, 2020

With uncertainty all around us, the time has never been better to do an internal brand analysis, and cosmetic brands have a bevy of untapped insights to explore. Next generation AI-powered consumer and market intelligence works wonders when combined with brand specific customer data – assuming you have the right solution! ?Customer

Brands 60

Brands Social Media Fashion CRM 60

Magellan Solutions

AUGUST 29, 2021

UGC is becoming a mainstay of any marketing strategy. It’s been proven that integrating UGC into brand marketing campaigns helps acquire new customers, drive loyalty, and increase revenue. BPO Manila Philippines was in adapting UGC to boost E-commerce brand. Consider the fashion industry. Forum posts .

Brands 52

Brands Multi-Channel Fashion ROI 52

NetBase

MARCH 10, 2020

There are so many ways social analytics helps brands win, though some of those ways are much more exciting than others. When we see next generation AI helping brands predict trends, things get spicy. Unexpected insight has a way of raising brand managers’ adrenaline levels. Not so with trends. Here’s why!

Trends 56

Trends Brands Ecommerce Automotive 56

InMoment XI

FEBRUARY 8, 2024

Competitive Advantage Organizations that optimize their contact centers are better positioned to differentiate themselves in the market by delivering superior customer service. This training needs to extend beyond the normal onboarding process, but exist in a semi-regular fashion such as quarterly, biyearly, or annually.

Contact Center 260

Contact Center Multi-Channel First Call Resolution Social Media 260

Second to None

FEBRUARY 19, 2019

[2] So, while it is important to stay on top of the increasing digital trend, it is equally as important to maintain a strong brand experience for in-store customers. Big change in any industry is slow; in the meantime think about these ideas to improve your grocery store’s brand experience. Private Brand (PB).

Industry 73

Industry Brands Rewards Programs Loyalty 73

BlueOcean

DECEMBER 13, 2022

Gas, grocery, fashion, technology… and probably more. In fact, 56% of customers are more likely to buy from a brand if they belong to their loyalty program. According to Bond Brand Loyalty’s 2022 Loyalty Report , a new variable has entered the game that changes how customers view loyalty—that the “brand is loyal to me.”

Loyalty Programs 177

Loyalty Programs Loyalty Social Media Rewards Programs 177

NetBase

APRIL 7, 2020

But with recent events, and the threat of the coronavirus shutting down many jobs, it has people pinching every penny, which is challenging retailers and brands to get creative. Meaning, now more than ever, brands are utilizing market research and offering old-time solutions for modern-day social distancing. Tyson Foods Inc.,

Brands 64

Brands Entertainment Consumers Fashion 64

Lithium

FEBRUARY 28, 2023

There is Meta, the brand, and there is the all-encompassing term, metaverse, which essentially means multiple worlds enabled through augmented and/or fully virtual experiences, where people can interact, work, play and more. Metaverses are narrative driven and hosted for connection between people, groups, and organizations.

Social Media 93

Social Media Gamification Fashion Entertainment 93

NetBase

AUGUST 27, 2019

Your influencer marketing strategy could use a little TLC – and this ten-step guide is just what the doctor ordered. You’ll find the steps for constructing a solid influencer marketing foundation as you enhance audience understanding and create benchmarks to measure your efforts against. Let’s go! #1. A customer care complaint.

Marketing 49

Marketing Strategy Fashion Sports 49

NetBase

MAY 16, 2019

And it’s why we see fashionable new shoe brands highly sought-after this Spring. Whether you’re a shoe brand looking to take part, or any other fashion retailer trying to connect to your audience , talking about shoes could make you a “shoe-in.”. See a hashtag that aligns with your brand?

Analytics 54

Analytics Brands Fashion Ecommerce 54

C Space

APRIL 14, 2020

The Brand Move Roundup – April 14, 2020. We’re tracking the notable brand moves & highlighting the companies who are tackling this challenge successfully. Keep checking back here for the latest updates on how brands are dealing with coronavirus. This giveaway featuring Cardi B is the program’s latest charitable effort.

Brands 52

Brands Fashion Hospitality Insurance 52

Lumoa

NOVEMBER 17, 2022

In the past two years, we’ve seen a massive surge in online shopping, from tech products to fashion items. Using your customer’s name in marketing materials and customer support can build trust and forge a personal connection. . Your customers will feel valued and trust your brand.”. trillion by 2025.

e-support 208

e-support Customer Experience Social Media Chatbots 208

C Space

JULY 13, 2020

The Brand Move Roundup – July 13, 2020. We’re tracking the notable brand moves & highlighting the companies who are tackling this challenge successfully. Four months ago, when the gravity of the situation became clear, we started daily reporting on how brands were dealing with the COVID-19 crisis. It has to be real.”.

Brands 52

Brands Government Fashion Groups 52

Storyminers

JULY 29, 2016

So how do you ensure your brand is retaining its precious customer base? We decided to ask experts one question: What is your most effective customer retention strategy for B2C brands? . Too many companies focus on acquisition, investing way more in marketing and sales than on improving the customer experience. Shep Hyken.

B2C 124

B2C Customer Retention Strategy Brands 124

Gravy Analytics

MAY 14, 2019

Coach’s new advertising campaign continues to evangelize its modern luxury leather goods to fashionable, younger buyers. In recent years, Coach acquired brands Stuart Weitzman and Kate Spade , expanding its reach in the luxury fashion market, and underscoring its focus on superior craftsmanship and innovative, thoughtful design.

Fashion 68

Fashion Advertising Travel Loyalty Programs 68

Second to None

SEPTEMBER 21, 2018

As consumer purchasing options widen, it becomes increasingly challenging for retail organizations to foster a brand identity that connects with evolving consumer expectations. Different technologies have shifted the primary channels in which these interactions take place, forcing brands to adjust their experience platform.

Retail 54

Retail Consumers Brands Trends 54