NetBase

SEPTEMBER 18, 2019

London’s Fashion Week was, of course, an online sensation. And that’s because those involved in the Fashion Week are promotional pros, with powerful influencers among them. We certainly took note of its trending conversations and captured insight that can inform any brand’s future marketing efforts!

Fashion 53

Fashion Trends Brands Culture 53

BirdEye

JULY 10, 2023

Customers and brand ambassadors aren’t the only prospects out there who can support your business. From Instagram influencers to big-name industry leaders, partnering with like-minded brands can help you unlock valuable new opportunities. Table of contents Why do brand collaborations work?

Brands 52

Brands Fashion Social Media Retail 52

ECXO

JULY 4, 2023

Batch AND Real-time Marketing Analytics, instead of Batch OR Real-time Using technology and analytics to support marketing is not especially new. Many organisations have invested in marketing platforms, for example. The investment may have been made, but few marketers are really getting full satisfaction from those investments.

Analytics 124

Analytics Marketing Fashion Advertising 124

SurveySensum

JANUARY 18, 2024

Imagine this: you’re a business owner eagerly waiting for your latest marketing campaign to take off. Effective marketing is all about reaching your audience where they are and engaging them with timely, relevant messages. This is where SMS automation comes in as a powerful tool to enhance your marketing efforts.

Marketing 52

Marketing Fashion Customer Journeys Return on Investment 52

Alida

JUNE 5, 2017

Reporting to the president, the CDO took charge of all products and services across Nike.com, Nike+ as well the brand’s other digital platforms. They need to understand marketing, strategy, e-commerce and IT. Similarly, luxury fashion group LVMH filled the role of CDO with an Apple exec. A tech background helps.

Fashion 154

Fashion Retail Innovation Technology 154

C3Centricity

NOVEMBER 5, 2018

I remember reading an article in the Financial Times a couple of years ago, that challenged companies to search for a new style of marketer. They weren’t speaking about the current need for marketers to be both creative and comfortable with data. Understand the Market. Here are my five rules to fortune: 1.

Brands 206

Brands How To Trends Consumers 206

NetBase

NOVEMBER 14, 2019

Leading retail brands are using social analytics research to support new eco-friendly fashion offerings. With social insight regularly recognized for its predictive trend analysis and consumer understanding capabilities, brands are rapidly analyzing target market needs and taking immediate action. What is Fast Fashion?

Fashion 49

Fashion Analytics Apparel Trends 49

GetFeedback

JUNE 3, 2019

Content marketing is a great strategy to help attract more people to your brand and improve your overall sales. Having a good customer experience with the content you share is important for your customers to feel closer to your brand and more eager to interact with you. Making your content relatable.

Customer Experience 186

Customer Experience Marketing How To Tips 186

NetBase

AUGUST 8, 2019

Fashion influencer fraud is a troubling trend in the industry. Brands need to know how to spot fake fashionistas or they’re putting their brand – and marketing dollars – at risk. Currently costing brands more than one billion each year, fashion influencer fraud is big business.

Fashion 60

Fashion How To Retail Brands 60

NetBase

NOVEMBER 14, 2019

Leading retail brands are using social analytics research to support new eco-friendly fashion offerings. With social insight regularly recognized for its predictive trend analysis and consumer understanding capabilities, brands are rapidly analyzing target market needs and taking immediate action. What is Fast Fashion?

Fashion 40

Fashion Analytics Apparel Trends 40

InMoment XI

APRIL 26, 2022

Paper surveys are sometimes looked at as old fashioned, but they do still reach an audience that can’t access many other forms of surveying. Telephone surveys are another more old fashioned method of surveying that has been around since landlines. Paper Surveys. Mail Surveys. Telephone Surveys. Aren’t there easier ways?

Survey 260

Survey Customer Experience Fashion Groups 260

NetBase

NOVEMBER 19, 2019

We’ll explore the many ways the wrong social analytics solution, offering inaccurate insight, could result in brands misunderstanding potential market opportunities. To continue our series, let’s see how Fashion Café fantastically flopped, and how social analytics could have saved them! Social Insight for a Fashionable Win.

Fashion 40

Fashion Data Analytics Transportation 40

NetBase

NOVEMBER 19, 2019

We’ll explore the many ways the wrong social analytics solution, offering inaccurate insight, could result in brands misunderstanding potential market opportunities. To continue our series, let’s see how Fashion Café fantastically flopped, and how social analytics could have saved them! Social Insight for a Fashionable Win.

Fashion 40

Fashion Data Analytics Transportation 40

Optimove

AUGUST 11, 2022

That is certainly not the case with many brands’ new clients’ acquisition fixation. Running with that metaphor, marketers continue to buy the same overly expensive shampoo, but instead of using it, they just buy the same one the next day. It’s fair to say that we as marketers aren’t doing ourselves any favors.

Brands 52

Brands Fashion CRM Ecommerce 52

C3Centricity

JUNE 5, 2019

Most marketers will soon be leaving on their annual vacation and are realising just how little time they will have left to meet them when they return. Their brands have not performed as well as they had hoped this year and they are looking for a solution – fast! How to Stop a Declining Brand. Business Growth.

Brands 159

Brands Social Media Advertising Measurement 159

Horizon CX

DECEMBER 1, 2023

let’s explore a couple of real-world examples that illustrate the crucial link between CX and strategic goals: Amazon: Customer-Centric Innovation for Market Leadership Alignment with Strategic Goals: Amazon’s relentless focus on customer experience is tightly aligned with its strategic goals.

Customer Centricity 130

Customer Centricity Customer Journeys Automotive Fashion 130

ShepHyken

SEPTEMBER 15, 2017

This week we feature an article by Lindsay Tjepkema who writes about how artificial intelligence marketing (AIM) is becoming more important to our success in engaging with customers. Brands are looking to AI to ramp up their marketing activities , taking what was once viewed as a science fiction fantasy and integrating it as a useful tool.

Customer Engagement 193

Customer Engagement Engagement Marketing Fashion 193

NetBase

AUGUST 3, 2020

They can offer your brand masterful marketing lessons. As social media is playing a more active role in our lives, paying close attention to how your brand is being talked about is critical. And harnessing the power of influencer marketing could help boost your visibility and credibility in the eyes of consumers.

Marketing 97

Marketing Social Media Fashion Advertising 97

NetBase

JUNE 11, 2019

The month of June offers brands a positive and vibrant way to connect with audiences for Gay Pride festivities. But to #brightside it, this year, like each year preceding it, is shaping up to be the best year yet from a brand awareness perspective. . One brand that needs no introduction to Pride Month is GAP. Where It Started.

Brands 43

Brands Marketing Fashion Retail 43

Oracle

APRIL 3, 2018

Next week at Oracle Modern Customer Experience 2018 in Chicago, the Markie Awards ceremony will take place, where winners in 19 categories of marketing and customer experience excellence will be announced. We spoke with Yasmini Ferrara, Director of Ecommerce and Marketing at Passarela, a Markie Award finalist in the Best Use of Data category.

Fashion 50

Fashion Retail Data Ecommerce 50

SmartMessage Blog

MAY 16, 2023

Social media marketing has become a crucial aspect of business strategy in today’s digital age. Businesses invest heavily in social media to reach a larger audience and increase brand awareness. Social media marketing is an effective way for organizations to establish an engaging online presence and drive growth in the digital arena.

Social Media 52

Social Media Marketing Advertising Video 52

C Space

MAY 11, 2020

The Brand Move Roundup – May 11, 2020. We’re tracking the notable brand moves & highlighting the companies who are tackling this challenge successfully. Keep checking back here for the latest updates on how brands are dealing with coronavirus. Today, the company has 160 fashion partners. “We

Brands 52

Brands Fashion Advertising e-support 52

SurveySensum

JULY 6, 2023

You’re a savvy marketer at Reliance Trends. You’ve poured your heart and soul into creating captivating marketing campaigns, investing substantial resources in driving customer acquisition. Now you know that as a marketer, winning over customers is not enough; keeping them satisfied is the real game-changer.

Customer Satisfaction 52

Customer Satisfaction Retail Tips Marketing 52

SurveySensum

JULY 6, 2023

You’re a savvy marketer at Reliance Trends. You’ve poured your heart and soul into creating captivating marketing campaigns, investing substantial resources in driving customer acquisition. Now you know that as a marketer, winning over customers is not enough; keeping them satisfied is the real game-changer.

Customer Satisfaction 52

Customer Satisfaction Retail Tips Marketing 52

NetBase

JANUARY 16, 2020

And it could be a boon for brands moving fast enough to partner with them! A huge part of this involves them becoming financially independent as well, though likely with a degree of patronage and other royal perks: But if they truly seek financial independence, they have lots of options – and brands should be lining up to partner with them.

Brands 73

Brands Fashion Travel Sports 73

NetBase

JULY 22, 2020

Like many industries worldwide, the luxury goods market has had its hands full. Many brands are still adjusting alongside the coronavirus, yet the social concerns of customers continue to evolve as well. and European luxury markets. Specifically, we’ll take a look at: The new look of the luxury market. 81% of U.S.

Consumers 59

Consumers Meeting Brands Ecommerce 59

Retently

JUNE 28, 2023

Luxury brands, from Swiss watch manufacturers to boutique fashion houses, have used this strategy very effectively for decades, earning a reputation for quality not just because of quality itself, but because of pricing that reflects it. Changing your pricing often also means changing your audience.

Customer Satisfaction 143

Customer Satisfaction Net Promoter Score Fashion B2C 143

BirdEye

OCTOBER 30, 2023

Local social media marketing is a game-changer for small business owners. A strong local presence means easy yet powerful word-of-mouth marketing , positioning you as the most trusted brand. Looking for a quick and actionable answer on leveraging local social media marketing? Do you know why? Here are 12 ways: 1.

Social Media 59

Social Media Marketing Advertising Video 59

ShepHyken

APRIL 1, 2024

For Legacy Industries, Influencer Marketing Is Key to Evolving the Customer Journey by Greg Scavuzzo (Sprout Social) When you think of influencer marketing, what comes to mind? A fitness expert touting a new athleisure brand? My Comment: Influencer Marketing is part of the customer experience.

Customer Service 76

Customer Service Government B2B B2C 76

NetBase

APRIL 22, 2019

Let’s find out what makes it so popular and what brands can emulate – because there’s lots that they can learn from this fashionable festival! The marketing masters behind promoting Coachella have created a year-round timeline for marketing this wildly popular six-day event. And it’s a hard-won dominance, no doubt.

Social Media 49

Social Media Brands Marketing Fashion 49

BirdEye

AUGUST 7, 2023

There used to be a quick answer to “What is auto repair marketing?” Old-fashioned word of mouth was the best way to get the word out about your auto repair shop. Below, we delve deeper into 13 auto repair marketing strategies to boost your business. Table of contents What is auto repair marketing? Watch the Free Demo Now.

Strategy 52

Strategy Sales Marketing Social Media 52

C Space

MAY 28, 2020

The Brand Move Roundup – May 27, 2020. We’re tracking the notable brand moves & highlighting the companies who are tackling this challenge successfully. Keep checking back here for the latest updates on how brands are dealing with coronavirus. The survey’s most surprising finding deals with young consumers and luxury.

Brands 52

Brands Fashion Apparel e-support 52

Optimove

JUNE 2, 2022

Brands who read the marketing map properly understand that diversity is not just a hot trend but a shift in how we see, understand, market to, and treat our counterparts, whomever they are. The post Pride in Diversity: Four Brands That Nailed Their Inclusion Messaging appeared first on Optimove.

Brands 52

Brands Fashion Social Media Trends 52

Optimove

JUNE 30, 2022

While we can’t call ourselves futurists just yet, this is pretty much what Optimove has done in the CRM marketing space. Back in 2017, at a customer event, we proclaimed that in the not-so-distant future – by 2027, to be exact – customer acquisition as we know it would be vanquished, and all marketing would become relationship marketing.

Marketing 52

Marketing Fashion Return on Investment ROI 52

C Space

MAY 26, 2020

The Brand Move Roundup – May 26, 2020. We’re tracking the notable brand moves & highlighting the companies who are tackling this challenge successfully. Keep checking back here for the latest updates on how brands are dealing with coronavirus. Instead, the brand will show “seasonless” collections twice a year.

Brands 52

Brands Fashion Travel Course 52

SurveySensum

JUNE 29, 2023

A company, despite investing heavily in marketing and advertising, struggles to retain its customer base and faces a decline in sales. – Techcrunch As a marketing expert, your goal is not just to attract customers but also to keep them satisfied and loyal. Sound familiar? Don’t know?

Customer Satisfaction 52

Customer Satisfaction Marketing Exceptional Customer Service Social Media 52

Optimove

AUGUST 26, 2021

Sounds like some fashion brand’s motto? One thing’s for sure – when talking about customers, it’s a horrible strategy for brands, even for the wealthiest amongst them. But, as evident as it may sound, too many brands still do not do CRM/Relationship Marketing well enough, not to mention those that deprioritize it intentionally.

Brands 52

Brands Fashion CRM ROI 52