ShepHyken

APRIL 28, 2024

In fact, we’ve found that at least 50 percent of a company’s revenue should come from these VIPs in order to maintain steady growth. My Comment: I’ve been studying how different brands are creating successful loyalty programs. One of the trends, “Micro-Targeting,” is about creating a highly personalized program.

Loyalty Programs 70

Loyalty Programs Customer Service Self Service e-support 70

Kitewheel

JULY 27, 2020

Why Customer Loyalty Programs Matter. Customer loyalty programs influence the likelihood that a customer will continue purchasing from a given company rather than their competition. Having loyal customers is crucial for any company; in fact, it may be what gives a business an edge over its competitors.

Loyalty Programs 52

Loyalty Programs Loyalty Rewards Programs Gamification 52

Michelli Experience

MARCH 2, 2016

Recently Starbucks announced a change in their highly regarded loyalty program and I heard both praise and deep criticism. Sadly, I felt very old because in 2004 the mere mention of a loyalty program at Starbucks was not well-received. That goes for both good and bad news!

Loyalty Programs 100

Loyalty Programs Loyalty Rewards Programs How To 100

Comm100

NOVEMBER 23, 2016

Customer loyalty is having customers who are committed your company and your products , not just a price point that a competitor can easily emulate. But customer loyalty goes two ways, and first you have to prove your loyalty before expecting to receive any in return. A solid customer loyalty program.

Loyalty Programs 100

Loyalty Programs Loyalty Rewards Programs Airlines 100

Oracle

APRIL 6, 2021

Leading supermarkets and grocery stores are leveraging their loyalty programs to incentivize repeat purchases and compete in a booming market. Here are some tips for grocery retailers planning to launch or revamp their loyalty programs this year. Digitize your program. Consider a tier-based program structure.

Loyalty Programs 71

Loyalty Programs Retail Loyalty Rewards Programs 71

Experience Investigators by 360Connext

NOVEMBER 7, 2023

When working to grow their business and revenue, companies often focus most (if not all) of their resources on attracting new customers. If a customer tries a new brand that fails to deliver on their needs—especially during the earliest interactions—they have little reason to support it. Customers expect (and deserve!)

Customer Retention 271

Customer Retention Loyalty Loyalty Programs Social Media 271

InMoment XI

FEBRUARY 7, 2024

What’s more, they expect brands to adapt to as their needs and expectations inevitably evolve. Research from Salesforce found that 61% of customers say most companies treat them as a number. Chatbots can be an effective tool for enrolling guests in loyalty programs, increasing the chances of repeat business. Salesforce.

Hotels 260

Hotels Guest Experience Travel Chatbots 260

QuestionPro Audience

JANUARY 3, 2017

qSample conducted a study with its general consumer panel to understand travelers’ spending habits. However, airlines are losing the opportunity to extend loyalty programs through food and beverage services. Several credit card companies offer travel rewards, which are designated for airline tickets and baggage fees.

Airlines 150

Airlines Loyalty Brands Industry 150

Beyond Philosophy

JUNE 11, 2015

Without fear of (much) argument, it’s a fair statement that all companies want, and try to generate and achieve, optimum loyalty from their customer base. They should want this because study after study shows the financial rewards of having loyal customers. Customer loyalty programs are especially popular among retailers.

Loyalty Programs 60

Loyalty Programs Loyalty Airlines Retail 60

ShepHyken

DECEMBER 9, 2022

This week, we feature an article by Nick Bandy, Chief Marketing Officer at LiveVox , an omnichannel platform that helps brands seamlessly communicate with their customers. He shares how you can align your customer’s journey with their brand expectations. The customer journey is essential to any company’s success.

Customer Journeys 123

Customer Journeys Brands Sales Contact Center 123

SurveySensum

SEPTEMBER 6, 2023

In such a situation, you might have opted for a different brand, potentially missing out on a fantastic product and exceptional customer service, right? This is where brand advocacy comes into play. What is Brand Advocacy? These advocates are your brand’s enthusiastic cheerleaders, who can sway others’ decisions.

NPS 52

NPS Brands Social Media Net Promoter Score 52

InMoment XI

SEPTEMBER 12, 2023

In today’s cut-throat market, differentiating your brand is more important than ever. Market Position and Brand Analysis: How do consumers perceive your competitors? Evaluate their branding strategies and messages to identify their market positioning. Competitive analysis offers you this lens.

Analysis 260

Analysis Marketing Competitive Advantage Analytics 260

Oracle

JUNE 10, 2019

If a one-size-fits-all formula of a successful marketing strategy existed, then a loyalty program would be one of the most important variables in it. Customers want to feel special, and loyalty programs give them the sought-after sense of exclusive treatment and engagement. Common types of loyalty programs.

Loyalty Programs 49

Loyalty Programs Loyalty Entertainment Touchpoint 49

Alida

APRIL 19, 2017

A renowned luxury fashion brand announces deep job cuts. “This is creating a slow-rolling crisis,” Mark Cohen, director of retail studies, explains to Business Insider. Companies like Nordstrom, Walmart and Dick’s Sporting Goods actually plan to open more stores in the next 12 months.

Retail 173

Retail Company Sports Fashion 173

ShepHyken

JANUARY 7, 2024

Deloitte Shares Loyalty Trends and Best Practices for 2024 by Alicia Esposito (Retail TouchPoints) To drive customer retention and loyalty, most brands and retailers continue to rely on purchase discounts (77%) and loyalty program points (61%), according to Retail TouchPoints research. I agree with the title.

Customer Service 67

Customer Service Loyalty Programs Contact Center Financial 67

2020 Research

SEPTEMBER 1, 2022

Good branding. No matter the state of the world, your branding strategies will determine where you fit in. Branding is how you build trust with your consumers and achieve loyalty, which is especially crucial during recessions. And the best way to do that? Don’t Expect Your Customers to Be Loyal.

Brands 52

Brands Banking Advertising Loyalty 52

Currency Alliance

DECEMBER 21, 2016

In 2015, Forrester Consulting released a study about satisfaction with loyalty programs in the US. The participants of the study weren’t just customers, but decision makers in businesses, too. Much has been made of customer apathy around loyalty programs in recent years. The results were revealing.

Loyalty Programs 40

Loyalty Programs Loyalty Study Customers 40

SurveySensum

MAY 9, 2024

Studies show that patients who have a good relationship with their doctors are more likely to follow their treatment plans, improving health outcomes and satisfaction. Create a Patient-Centric Approach Harvard Business Review reports that 14% of marketers say their company is patients-centric. Only 11% believe patients will agree.

Communication 52

Communication Loyalty Programs Healthcare Loyalty 52

Retently

JUNE 28, 2022

It’s a valuable metric – for most companies and it’s the most valuable metric available for measuring customer loyalty and satisfaction. Considering that 73% of consumers are more likely to recommend a brand with a good loyalty program, putting together one is worth the try. Great feedback? Actually, 58.7%

NPS 148

NPS Net Promoter Score Feedback Case Study 148

ShepHyken

MAY 29, 2023

Top Takeaways: Loyalty programs are used in different industries to attract new customers and retain existing ones. They typically involve incentives for spending money on a brand through points, perks, upgrades, or free products. Loyalty programs have now evolved to include enhancing the customer experience.

Loyalty 62

Loyalty Loyalty Programs Airlines Hotels 62

Beyond Philosophy

JUNE 1, 2015

And, what is the impact of loyalty programs on enterprise profitability? Overall, companies with loyalty programs have grown at about the same rate as companies without them; but there is variance in performance value among industries. Key among these are: Integrate Loyalty Into the Full Experience.

Loyalty Programs 60

Loyalty Programs Loyalty Airlines Hotels 60

Michelli Experience

MARCH 11, 2016

Companies are urged to adopt mobile strategies, and for many reasons. Modern shoppers are fully engaged with their devices, and they’re preferring brand providers capable of offering text-heavy engagement platforms. Two: Mobile Loyalty Programs Work. Buyers love feeling like “part of the program.”

Technology 100

Technology Company Marketing Loyalty Programs 100

BirdEye

DECEMBER 8, 2022

If you don’t know which platforms are available, you may be throwing away opportunities to make your brand a household name. We’ll also help you narrow down your target audience and determine which platforms can help boost your brand and get more followers. Let’s say you’re a business-to-consumer (B2C) company selling retail products.

Social Media 98

Social Media Brands Video Entertainment 98

CSM Magazine

MARCH 13, 2024

According to a study by Bain & Co , companies that excel at customer experience by listening to feedback grow revenues 4 to 8 percent above their market. They can view product demonstrations, usage instructions, or detailed material and sourcing information, enhancing transparency and trust in the brand.

Customer Service 52

Customer Service Loyalty Programs Automotive Retail 52

CX Journey

OCTOBER 24, 2018

Out of the companies working actively to improve customer experience, about 84 percent saw an increase in revenue. Show That You Care Seventy-nine percent of people want to know that a brand cares before they buy something. Social media creates a culture where people expect interaction, including interactions with brands.

Omni-Channel 237

Omni-Channel Customer Experience Social Media How To 237

ShepHyken

SEPTEMBER 17, 2021

He offers five tips for brands to enhance the customer experience and in the process build brand loyalty. Getting and keeping a customer’s attention can be a challenge for companies in today’s competitive marketplace. And 54% in another study said the customer experience at most companies needs improvement. .

Tips 110

Tips Customer Experience Loyalty Loyalty Programs 110

ProProfs Chat

FEBRUARY 13, 2020

Efforts to retain customers, help you formulate effective loyalty programs that your customers enjoy being a part of. Let’s take a look at customer loyalty statistics and observe the various ways that help a business improve and boost customer loyalty. Benefits of Improving Customer Loyalty.

Loyalty 109

Loyalty Loyalty Programs Social Media Retail 109

Qualtrics

DECEMBER 8, 2020

Get started today with our simple guide to measuring brand equity What is brand equity and why does it matter? The concept of brand equity takes advantage of this customer behavioral tendency to maximize profitable sales over time. This creates: A marketplace that favors the company with the strongest brand equity.

Measurement 59

Measurement Brands Net Promoter Score Social Media 59

ShepHyken

FEBRUARY 1, 2021

Improve Your Customer Outcomes With 5 Customer Service Best Practices from Leading Consumer Shipping Brand FedEx by Veronica Krieg. My Comment: I always enjoy articles that teach lessons from iconic companies, and in this case the company is FedEx. Why Saying ‘No’ Helps Build Great Customer Experiences by Zach Lipson.

Customer Service 140

Customer Service Rewards Programs B2B Loyalty Programs 140

SurveySensum

AUGUST 1, 2023

Understanding what loyalty really means and how it impacts a brand’s growth is absolutely crucial in coming up with killer strategies. Loyal customers not only make frequent purchases, but they also tend to spend more, ultimately boosting a brand’s revenue and profitability. Let’s find out!

Retail 52

Retail Loyalty Connections Loyalty Programs 52

Grade.us

MAY 9, 2017

There are plenty of ways to offer value to customers beyond the sale of products or services, but one of the most popular methods that business owners use is the loyalty program. The average American household is enrolled in 29 loyalty programs as of 2015 , according to a census by Colloquy.

Loyalty Programs 38

Loyalty Programs Loyalty System Rewards Programs 38

ShepHyken

AUGUST 30, 2019

By working to increase your customer lifetime value, you can afford to spend more on advertising, out-market competitors, and increase company profits. Most companies tell their customers about other products and services related to their purchase, but fail to mention why these products and services are valuable.

Loyalty Programs 106

Loyalty Programs Loyalty Lifetime Customer Poor Customer Service 106

Win the Customer

SEPTEMBER 12, 2023

Amazon, a company known for its customer-centric approach, has excelled in this area. Customized Loyalty Programs Loyalty programs have been a staple of customer engagement for decades. This not only leads to higher satisfaction but also creates brand advocates.

Innovation 59

Innovation Customer Experience Loyalty Programs Customer Centricity 59

C Space

JULY 21, 2020

The Brand Move Roundup – July 21, 2020. We’re tracking the notable brand moves & highlighting the companies who are tackling this challenge successfully. Four months ago, when the gravity of the situation became clear, we started daily reporting on how brands were dealing with the COVID-19 crisis. on July 21.

Brands 52

Brands Transportation Sales Innovation 52

Kayako

AUGUST 21, 2018

According to recent research, as many as 68% of customers will turn to a competitor when they feel a company doesn’t value their business. Consumers want to do business with brands that understand them. Those are the brands that can deliver the right kind of value and make customers’ lives better. Create In-Depth Buyer Personas.

Customer Retention 123

Customer Retention Loyalty Strategy Loyalty Programs 123

SurveySensum

JULY 26, 2023

According to the research study conducted by Harvard Business School, The Economics of E-Loyalty , increasing customer retention rates by 5% increases profits by 25% to 95%. It is far more expensive to acquire new customers than to retain existing ones and brands understand that. But why is that a big issue?

Customer Retention 52

Customer Retention Retail Strategy Social Media 52

Horizon CX

OCTOBER 2, 2023

Four isolated events quickly become 400, then 4,000, and then the brand takes shape. The Experience Gap is Alive and Kicking The experience gap (delivery gap, Bain & Company, 2005) is well known: 80% of CEOs say they deliver great experiences, whereas only 8% of customers agree. A company lives in a sea of data.

Net Promoter Score 130

Net Promoter Score Survey System Retail 130