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5 Things Brands Need to Know About the Gen Z Customer Experience (and Employee Experience)

InMoment XI

Tip #4: Strong Brand Values Are Make-or-Break. Gen Z has high standards when it comes to the brands they support, and even higher standards for the brands they work for. When looking into a possible employer, our research found that Gen Z is looking for three primary values.

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8 CX Trends for 2015 (The Year of the Employee)

Experience Matters

We’ve recently seen a surge in the number of companies looking to build more customer-centric cultures and train their people on CX. Taken together, this new emphasis on culture, training, and Voice of the Employee will put employees at the center of CX attention this year. As Peter Drucker once said, “Culture eats strategy for lunch.”

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10 Ways to Immediately Improve Your Customer Centricity

C3Centricity

It can increase the success of regional and global launches by identifying cultures with similar levels of a specific need. For more on this, please read “ How to Take Local Brands to Global Success: The 5 Rules to Fortune.” ” Knowing where your brand sits on Maslow’s hierarchy of needs has an additional benefit.

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Interview with Chase Polan, Founder and CEO of Kypris Beauty

C Space

“Conscious entrepreneurship is the best way to solve problems – you can easily pivot and address issues very directly and you can educate people on the matter and bring them into the fold,” she explains of why she wanted to create a clean beauty brand. How we engage in cultural and social movements has become very important,” she says.

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Considering Regional Differences When Forming B2B Relationships: The Midwest

Second to None

Of course most people are aware of the verbal differences, like how people in the south say coke whereas those in the west say soda, but the differences extend beyond accents. . Cross-cultural business models are a pillar of international studies.

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How to get Started on Customer Experience Transformation

SuiteCX

Enlisting ethnographers or cultural anthropologists to observe and listen to interviews, “in home” research, or shopper shadowing helps you understand how people use your products and services so you can learn where you can improve. Do not under estimate how long it will take for the culture to adapt. Last but not least is technology.

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How to get Started on Customer Experience Transformation

SuiteCX

Enlisting ethnographers or cultural anthropologists to observe and listen to interviews, “in home” research, or shopper shadowing helps you understand how people use your products and services so you can learn where you can improve. Do not under estimate how long it will take for the culture to adapt. Last but not least is technology.