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#CXSecrets: Collecting Feedback IS a Touchpoint

PeopleMetrics

Whether you're a seasoned CX professional or you've never heard of CX, chances are you at least have some basic notion of the areas, or touchpoints, where customers interact with your organization. Your website, call center or storefront are all examples of possible customer touchpoints. Touchpoints vary. via Giphy.

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WATCH NOW: Customer Journey Mapping: Which Touchpoints Really Matter? | PeopleMetrics LIVE!

PeopleMetrics

Customer Journey Mapping: Which Touchpoints Really Matter? What is a touchpoint in the customer journey? Which touchpoints should you include in your customer journey map? Which touchpoints should you include in your customer journey map? And more importantly, which touchpoints should you measure?

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Why most companies miss the biggest financial benefits of customer feedback – by Guy Letts

ijgolding

So with the future health of the business at stake, it’s worth knowing how to keep each customer, and that’s where customer feedback comes in. But there’s a big problem with the way customer feedback and satisfaction surveys have traditionally been done which means they don’t deliver this enormous benefit. Customer feedback is broken.

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CX Design: What It Is, How It Works, and How It Creates Experience Improvement

InMoment XI

If you’ve ever heard the terms “ CX ” or “customer experience” before, you probably know that they and similar phrases refer to organizations’ attempts to scour every interaction for feedback and insights. For a long time, this was considered cutting-edge CX technology and a valuable means of soliciting feedback. Let’s get into it!

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WHAT IS CUSTOMER JOURNEY MANAGEMENT, AND IS IT IMPORTANT?

inQuba

Customer Journey Management is the process of discovering and optimizing your customers’ journeys as they interact with your brand, to improve customer experience and achieve positive business outcomes. Is Journey Management really important? Customer Journey Management. Demystifying the Next Evolution of Customer Experience.

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How to close the feedback loop on automotive customer surveys?

SurveySensum

Since the automotive customer journey is the sum of dozens of discrete touchpoints, it is best to focus on each touchpoint and see which one requires the most attention. Gather customer feedback from each touchpoint, identify the one where the customers are most unhappy, and work on enhancing the experience from there.

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Hugging your haters: A conversation with customer experience expert Jay Baer

BirdEye

These kinds of reactions are only natural — no one enjoys receiving negative feedback. During our digital conference, Birdeye View, our VP of Product Marketing, Rebecca Colwell, sat down with Baer to discuss strategies for constructively handling negative customer feedback. See your haters’ feedback as a gift 3.