Kustomer

JANUARY 21, 2021

With the masses flocking to online business, especially in times of COVID-19, those involved with customer service and business-to-business companies have had to completely rethink the customer experience. Tips for Transforming a Customer-Centric Business. But it really is. It’s about making it personal.

B2B 95

B2B Company B2C Customer Centricity 95

SurveySparrow

DECEMBER 27, 2023

In the growing B2B SaaS enterprise sector, it is crucial to understand what customers need and prefer to drive growth and deliver outstanding experiences. This is where the Voice of the Customer (VoC) framework comes in. What is Voice of Customer Framework? How Beneficial is the Voice of Customer Framework?

Voice of Customer 52

Voice of Customer B2B Net Promoter Score Effort Score 52

SurveySparrow

DECEMBER 26, 2023

In the growing B2B SaaS enterprise sector, it is crucial to understand what customers need and prefer to drive growth and deliver outstanding experiences. This is where the Voice of the Customer (VoC) framework comes in. What is Voice of the Customer Framework? How Beneficial is the Voice of the Customer Framework?

B2B 52

B2B Net Promoter Score Effort Score NPS 52

ECXO

SEPTEMBER 30, 2023

Together, we’re not just celebrating CX Day, but creating a culture where exceptional experiences in both B2B and B2C as H2H are at the heart of everything we do. Discover the power of a customer-centric culture for sustainable business success. Learn how empathy can drive better customer relationships.

Meeting 98

Meeting Customer Centricity B2C Culture 98

ShepHyken

JUNE 7, 2021

Being Customer-centric Starts With A Top-Notch Employee Experiencestanley by Stanley Huang. 1 customer can help you improve the employee experience (EX), build a customer-centric company, and capture more revenue. I love the formula: Customer-Centric Mindset + Happy Employees = Company Success.

Customer Service 133

Customer Service Loyalty Programs Customer Journeys Customer Centricity 133

Totango

MAY 5, 2020

These businesses will be well-situated to speak to, lead, and ultimately retain customers through customer retention strategies in B2B like the following: Re-evaluate Current Digital Engagement Strategy Make Use of Key Engagement Metrics Personalize Communication Foster Lasting Relationships.

Customer Retention 62

Customer Retention B2B Strategy Multi-Channel 62

Kustomer

DECEMBER 31, 2020

Listen and subscribe to our podcast: In this episode of the Customer Service Secrets Podcast, Gabe Larsen is joined by Annette Pedroza to learn about building a customer centric culture. To explain this further, Annette suggests: I think when employees hear leadership talking about the customer, that’s really important.

Customer Centricity 59

Customer Centricity Culture Leadership Effort Score 59

Wootric CX Blog

JULY 15, 2020

In this guest post, Nathan Lippi, Head of User Research at PandaDoc, shares a Pareto principle approach to getting the most from a B2B Net Promoter Score program. . It’s debated, loved, and hated, but in the world of B2B SaaS it’s rarely used to its full potential. With their permission, we’re sharing some key findings here.

NPS 69

NPS B2B Net Promoter Score Effort Score 69

Customer Guru

MARCH 13, 2018

At Customer Guru, we believe that Customer Experience (CX) should be the number one priority for all the Indian businesses so that they become more sustainable and successful globally. Thus, we are on a mission to spread this awareness, inspiring and guiding professionals to adopt and inculcate a customer-centric approach.

Customer Centricity 71

Customer Centricity Culture NPS B2C 71

ShepHyken

OCTOBER 26, 2020

Predictions 2021: B2B Marketers Build Digital Pathways To Distanced Businesses by Lori Wizdo. The Future Of Business Is Customer-centric: 3 Pillars To Create A Customer-centric Strategy by Ilenia Vidi. Wegmans, Trader Joe’s Master Pandemic Customer Service by Gina Acosta. Follow on Twitter: @Hyken.

Customer Service 88

Customer Service Contact Center Customer Centricity B2B 88

Heart of the Customer

MARCH 5, 2019

One reason is that CX pros are very customer-focused; we’re confident that if we just focus on customer needs, the ROI will take care of itself. The post Ten B2B KPIs to Track, Starting Now (none are NPS) – Business KPIs appeared first on Heart of the Customer. Heart of […].

NPS 68

NPS B2B ROI Measurement 68

Peter Lavers

JULY 6, 2016

This series of blogs is based on the early results of research undertaken by Peter Lavers on customer centricity. Participants are asked to tell us what, if anything, they are pulling their hair out over when it comes to customer centricity. B2B is much more about long-term relationship quality.

Customer Centricity 40

Customer Centricity B2C B2B System 40

Second to None

MARCH 21, 2018

Brands that operate in the B2B space have just as much of a responsibility to provide a great Customer Experience to their users than traditional B2C organizations. Too often, brands in this space rely on archaic methods, instead of reading the changing tides of the B2B industry. What’s changed among B2B buyers?

B2B 59

B2B B2C Transportation Voice of Customer 59

Experience Investigators by 360Connext

SEPTEMBER 22, 2020

Building a customer-centric culture is not something you can address with a list of tactics. Customer experience suffers, and customers lose faith in the overall brand. A Customer Experience Mission Statement , customer-focused and separate from your Corporate Mission Statement.

Culture 251

Culture Company Lifetime Customer Customer Centricity 251

Blake Morgan

JANUARY 20, 2022

These 30 top blogs cover a wide variety of CX-related topics, from creating a customer-centric culture to refining the contact center or delivering personalized experiences. He offers a European perspective on employee and customer engagement and customer focus and shares interviews with top CX leaders. . Annette Franz

Case Study 96

Case Study Customer Journeys Competitive Advantage Customer Centricity 96

ShepHyken

NOVEMBER 11, 2019

3 Ways Store Layout Decisions Impact on Customer Experience by Oisin Ryan. ServiceDock) The following covers three of the most common and obviously non-customer-centric strategies that retailers use. Each of them maximizes short term profitability but at the potential expense of long term customer loyalty. by Matt Seeley.

Customer Service 89

Customer Service Customer Centricity Retail Leadership 89

ShepHyken

NOVEMBER 1, 2021

3 Customer Experience Lessons Brands Can Learn From Amazon by Scott Clark. CMSWire) Amazon’s mission statement is “We aim to be Earth’s most customer-centric company. These lessons are applicable to the B2B world, as well. Go to The Customer Focus to learn more about our customer service training programs.

Customer Service 77

Customer Service Retail B2B B2C 77

ProProfs Chat

MARCH 1, 2019

Check out her insights into customer support. How to create a customer-centric business? When a business is customer-centric, it implies the customer is at the heart of everything the company does. Decisions are made with the customer’s best interests in mind. How will this impact the customer?

Customer Experience 98

Customer Experience Customer Journeys Customer Centricity e-support 98

Blake Morgan

JULY 15, 2023

Walmart and Amazon are two of the world’s largest retailers known for their customer focus and innovation. Customer Focus While the numbers are important, perhaps more telling of a company’s success is its customer focus. Amazon is known for its customer-centric culture, especially around personalization and convenience.

Retail 52

Retail Innovation B2B Transportation 52

ShepHyken

OCTOBER 28, 2019

But, what I can tell you is that there are at least three or four (and for some, all six) that any company, in any type of industry (B2B or B2C), could consider. Super-charge the Journey to Customer-Centric Culture. Shep Hyken is a customer service expert, professional speaker and New York Times bestselling business author.

Customer Service 54

Customer Service Loyalty Programs Customer Centricity Customer Service Strategies 54

Customer Guru

AUGUST 8, 2018

Amanda is a highly experienced customer experience consultant, adviser, and writer. She has helped organizations of all sizes and sectors transform themselves into customer-centric ones. His areas of expertise, among others, are customer acquisition, customer development, and customer loyalty.

Customer Experience 130

Customer Experience Chief Customer Officer Consulting Customer Journeys 130

Kustomer

AUGUST 26, 2022

Led by two of Forester’s VPs, each episode of What It Means invites a Forrester analyst to discuss the hottest topics in customer experience, from tech-driven innovation and CX design to B2B buying trends and marketing planning. The team at What It Means defines themselves as truly customer-obsessed, and hopes that you will be, too.

Customer Experience 105

Customer Experience Chief Customer Officer Competitive Advantage Hospitality 105

Peter Lavers

DECEMBER 21, 2017

These blogs have generated the most engagement from my twitter and LinkedIn communities: It’s hard to believe that the Credit Crunch hit 10 years ago, and this blog considers 4 “seismic changes” that have resulted in the field of Customer Management, with versions specific to B2B and B2C. People to follow.

Omni-Channel 55

Omni-Channel Multi-Channel B2C B2B 55

Heart of the Customer

APRIL 3, 2019

Note: We’re celebrating the upcoming launch of our new book “How Hard Is It to Be Your Customer? Using Customer Journey Mapping to Drive Customer-Focused Change,” by Mapper-In-Chief Jim Tincher and B2B Practice Lead Nicole Newton. The post Who’s the Right Customer to Map? Two weeks ago, […].

Customer Journeys 83

Customer Journeys B2B Customer Focused Customers 83

Integrity Solutions

MAY 13, 2021

Here’s something world class sales organization understand: Especially in B2B sales, establishing your competitive advantage is often less about your solutions and more about the day-to-day actions of your sales professionals. The foundation of customer-centric relationships goes beyond products and services — it’s a mutual exchange of value.

Customer relationships 86

Customer relationships Sales Customer Centricity Communication 86

ijgolding

APRIL 4, 2016

Confusion between Customer Service, Customer Experience and Customer Centricity – they are not the same thing! Drawing the wrong conclusion from poorly executed customer feedback mechanisms – specifically, failing to measure the TRUE end to end customer journey. I have written about this.

Data 120

Data Customer Experience Effort Score Measurement 120

Help Scout

APRIL 27, 2021

This easily transfers into the B2C or B2B relationship and should influence the creation of great customer experiences. Instead of beginning with organization elements such as process and management, this book recommends you start in reverse by considering what experience you wish to create for your customer. Start Reverse”.

Customer Experience 117

Customer Experience Retail Chief Customer Officer B2C 117

Heart of the Customer

APRIL 11, 2019

Note: We’re celebrating the upcoming launch of our new book, “How Hard Is It to Be Your Customer? Using Customer Journey Mapping to Drive Customer-Focused Change,” by Mapper-In-Chief, Jim Tincher and B2B Practice Lead, Nicole Newton.

Customer Journeys 60

Customer Journeys B2B Customer Focused Customers 60

ProProfs Chat

MARCH 1, 2019

Check out her insights into customer support. How to create a customer-centric business? When a business is customer-centric, it implies the customer is at the heart of everything the company does. Decisions are made with the customer’s best interests in mind. How will this impact the customer?

Customer Service 40

Customer Service Customer Journeys Customer Centricity e-support 40

CustomerSuccessBox

DECEMBER 6, 2021

He is a world-renowned Customer Success growth expert, consultant, and thought leader, Lincoln is one of those celebrated earliest evangelists for Customer Success. He is a complete customer-centric growth mastermind. Aaron has also served as the Head of Customer Success at various B2B SaaS businesses.

Customer Success 52

Customer Success Consulting Chief Customer Officer B2B 52

Zeisler Consulting

AUGUST 14, 2020

Soon I’ll write about Process Engineering and wrap up with notes on what it takes to build and maintain a Customer-centric culture. Folks often simply boil the Voice of the Customer (VoC) down to surveying. You’ve heard of the expression that we need to “meet the Customers where they are” when it comes to our offerings.

Net Promoter Score 93

Net Promoter Score Effort Score Survey NPS 93

SurveySensum

AUGUST 7, 2023

Struggling to make B2B customers happier? – You must not only meet but exceed your customer’s expectations. It’s time to unleash the potential of your B2B customer experience. Know your Customers Have you fallen into the trap of oversimplifying customer needs, focusing only on product quality and price?

B2B 52

B2B Customer Experience Marketing Customer Centricity 52

Beyond Philosophy

JULY 5, 2016

There are a number of ways in which taking a humanistic approach to everything customer-related works for all stakeholders, and directly influences and impacts their behavior. Create a customer-centric human culture and set of processes. Create human connections between employee ambassadors and customers.

Customer Experience 84

Customer Experience Customer Centricity Leadership Culture 84

Integrity Solutions

MARCH 4, 2020

As they weigh purchase options and evaluate vendors, B2B buyers expect sales teams and their companies to behave in ethical ways. . Harvard Business Review reported on research conducted by Bain, which has taken the 40 distinct kinds of value that B2B offerings provide customers and organized them into a pyramid with five levels.

Sales 70

Sales How To Culture B2B 70

ClientSuccess

NOVEMBER 29, 2017

Essentially, every customer is ‘hiring’ a product to do a job (or solve a problem). Every B2B interaction (and B2C, as Christensen notes in his book) can be aligned to this theory, and SaaS Customer Success is no different. But what happens when an organization decides to try something else in order to get even more customers?

B2C 40

B2C eBook Innovation Customers 40

Customer Guru

AUGUST 21, 2018

Martha is the co-founder of CX Speakers LLC, a company that trains and educates and trains B2B and B2C companies in enhancing customer relations and increasing customer engagement. She is a world-reknowned author, professional speaker and a customer experience consultant. Martha Rogers Follow @martha_rogers.

Customer Experience 115

Customer Experience Customer Journeys Consulting Customer Experience Professionals 115

Gainsight

NOVEMBER 18, 2019

Over the past few years, appreciation for B2B Customer Experience programs has grown stronger across board rooms thanks to business leaders who have successfully aligned their company’s marketing, sales, and customer success strategies around the needs and preferences of customers. Read the rest of our CX series.

B2B 8

B2B Return on Investment Feedback Customer Success 8