Influitive

OCTOBER 21, 2015

The most powerful tool B2B marketers have in today’s hyper-connected world is genuine word of mouth from their customers—such as reviews, social media shares and recommendations. In the report, Laura discusses why advocate marketing is critical to the success of B2B companies. Advocate marketing creates value for B2B brands.

B2B 99

B2B Marketing Social Media Report 99

Team Support

NOVEMBER 30, 2023

Case management continues to play a critical role in preserving customer relationships while also feeding the product development process. Developing a well-defined customer support plan that encompasses several channels to meet customers where they are is essential to any business.

Omni-Channel 106

Omni-Channel Customer Service How To eBook 106

ijgolding

APRIL 21, 2015

To really stand out from the crowd and succeed, companies need a unique competitive advantage – one that can only be gained through the strength of the relationships forged in their key accounts. 70% of consumers are willing to spend an average of 13% more with companies providing excellent customer service. Reduced transaction costs.

B2B 120

B2B Competitive Advantage Customer relationships Customer Centricity 120

ReviewTrackers

OCTOBER 25, 2017

Kristen is a content writer and marketer at Clutch , a B2B research firm in the heart of Washington, D.C. Social media can serve as a testing ground for businesses, nurture customer relationships and provide brand identity. Social Media Nurtures Customer Relationships. or 202-840-6690. Kylie Jenner’s Lip Kits).

Social Media 154

Social Media B2B Advertising Customer relationships 154

Amity

NOVEMBER 14, 2018

The sales to customer success handoff is one of the most important intersections in the customer journey. We know as customers that this is a frustrating feeling, yet so many companies struggle to get the crucial step of the sales to customer success (or client services) handoff right. Consistency is key.

Sales 87

Sales Customer Success Tips Customer Journeys 87

BirdEye

AUGUST 24, 2023

Your sales team has to do the heavy lifting to persuade a prospect to sign on as a new customer. 2 – Current customers are more likely to buy from you And that brings us to our next point. Your customer base is likelier to purchase from you because they already know and trust your brand.

Strategy 98

Strategy Marketing Customer Retention Loyalty 98

BirdEye

APRIL 24, 2023

Digital marketing is a powerful way to connect with your customers and grow sales. From the exciting growth of social media to the importance of data analytics and artificial intelligence (AI), today’s digital landscape presents an abundance of opportunities for marketers to connect with customers like never before.

Marketing 93

Marketing Social Media B2C Advertising 93

Amity

FEBRUARY 18, 2014

In Part 1 we expanded Geoffrey Moore’s Four Gears model to this emerging B2B model ( SaaS 2.0 ) In this post we will examine how to operationalize the four gears. Over the past few years the B2B business model has evolved from a ‘Land and Maintain’ model to a ‘Land and Expand’ model. Four Gears Model for B2B SaaS.

B2B 48

B2B Net Promoter Score Conference Sales 48

ClientSuccess

FEBRUARY 8, 2023

GRR : gross renewal rate (GRR) measures the percentage of your customers who renew within a given time frame and can be a good indicator of the level of service your team is providing to customers. If your company is B2B, this could be interpreted as average revenue per logo. Did they achieve these outcomes?

Metrics 75

Metrics Customer Success Net Promoter Score Effort Score 75

CSM Magazine

OCTOBER 10, 2019

B2B customer support software provider cites company growth driven by year-over-year increases in multi-year customer agreements and larger deal values. The strong enterprise-level customer base will enable TeamSupport to expand upon its current B2B customer support software solution.

Report 40

Report B2B Roadmap Software 40

Team Support

NOVEMBER 30, 2023

Case management continues to play a critical role in preserving customer relationships while also feeding the product development process. Developing a well-defined customer support plan that encompasses several channels to meet customers where they are is essential to any business.

Omni-Channel 40

Omni-Channel Customer Service How To eBook 40

Influitive

MAY 15, 2015

The problem is, many B2B community managers are unsure about how to get started. B2B communities are all about building relationships and trust, which take time to develop. Don’t forget customer satisfaction & feedback. Here are a few for starters: A. Community growth. Listen for silence.

ROI 61

ROI B2B Roadmap Metrics 61

CSM Magazine

FEBRUARY 16, 2016

The survey further reinforced the evolving nature of the vendor-customer relationship as 81 percent of respondents stated that customers are now more likely to expect vendors to engage with them and 73 percent said that customers also tend to compare current vendors with their competitors in regards to how they are engaged after initial sale.

Competitive Advantage 40

Competitive Advantage Study B2B Customer Engagement 40

ChurnZero

MARCH 24, 2023

So many CEOs and CROs are searching for a singular metric to measure performance because they’re used to managing sales teams. Often, the C-suite thinks that CS is only about customer happiness. But for renewals, you work so hard to get customers to value. But guess what: Your salespeople sold a deal to customers.

Customer Success 98

Customer Success NPS Net Promoter Score Metrics 98

ChurnZero

MARCH 24, 2023

So many CEOs and CROs are searching for a singular metric to measure performance because they’re used to managing sales teams. Often, the C-suite thinks that CS is only about customer happiness. But for renewals, you work so hard to get customers to value. But guess what: Your salespeople sold a deal to customers.

Customer Success 97

Customer Success NPS Net Promoter Score Metrics 97

Lumoa

JUNE 14, 2023

Its lean and straightforward formula for measuring customer contentment has made this metric a veritable “gold standard” in the customer experience space. According to CustomerGauge’s 2022 report , NPS sports an impressive 41% trust rating among B2B businesses – higher than any other rating system of its kind!

NPS 208

NPS Effort Score Customer Centricity Loyalty 208

PeopleMetrics

FEBRUARY 26, 2018

It has become all too common for B2B SaaS companies to survey their customers once a year through a moment-in-time customer relationship survey, with at least one section addressing the ultimate question of Net Promoter Score (NPS). the folks they've endeared themselves to since the start of the sales pursuit. "We

NPS 96

NPS Net Promoter Score Company Feedback 96

TeamSupport

APRIL 26, 2019

The constantly evolving landscape means that business-to-business (B2B) customers have all the power. Sustaining meaningful relationships has never been more of a priority for businesses. Many are turning to emerging technologies and processes, like the ones below, to develop customer-centric strategies.

Competitive Advantage 55

Competitive Advantage Customer Service Self Service How To 55

Retently

JUNE 28, 2022

Over time, the reviews and ratings of your enthusiastic customers can add up, rewarding you with stronger rankings, more traffic, more downloads, more sales, and as a result – more revenue. Both these systems are easy to implement, and the reaped benefits will be of significant impact on the customer base.

NPS 148

NPS Net Promoter Score Feedback Case Study 148

delighted

JANUARY 20, 2022

This post is a guest contribution by Project Manager and B2B Copywriter, Lee Li Fang. No matter what industry a company is in, customer satisfaction is one of the most important measurements of success. The best way to ensure that your company is succeeding in this area is to collect and monitor customer opinions and sentiments.

Customer Satisfaction 52

Customer Satisfaction Metrics Measurement Net Promoter Score 52

Retently

MARCH 10, 2022

The other causes of customer churn lie in different stages of your customer’s relationship with you. To combat these areas, you need to influence the Customer Attraction, Engagement, Trial, and Conversion stages of your customer relationship. But what if you have attracted the wrong audience from the start?

Self Service 148

Self Service e-support Poor Customer Service Customer Success 148

Daniel Group

SEPTEMBER 23, 2021

Mixed Contact Channels Work Best: Using only one method for all your customer relationships and transactions will have downfalls. One size does not fit all for customer feedback. However, for the sale of an expensive new piece of equipment, more factors need to be gauged. We thought, if we can get that, we can eat it.

Feedback 98

Feedback Self Service Omni-Channel Travel 98

Education Services Group

OCTOBER 4, 2022

Tiering is the process of organizing those customer segments you created in number one into their appropriate engagement models. Your tiers and engagement models then inform how and when both CSMs and technology interact with customers based on their tier level. At ESG, we call this a capacity plan.

Customer Success 52

Customer Success Financial Strategy Exercises 52

ChurnZero

FEBRUARY 23, 2023

Further, additional sales with existing customers have a lower customer acquisition cost (CAC). That’s why ChurnZero believes customer retention and loyalty are the most important stages of customer lifecycle management. Yet what happens after the initial sale isn’t always top of mind for most businesses.

Management 52

Management Self Service Customer Retention Net Promoter Score 52

ChurnZero

FEBRUARY 23, 2023

Further, additional sales with existing customers have a lower customer acquisition cost (CAC). That’s why ChurnZero believes customer retention and loyalty are the most important stages of customer lifecycle management. Yet what happens after the initial sale isn’t always top of mind for most businesses.

Management 52

Management Self Service Customer Retention Net Promoter Score 52

ClearAction

JULY 23, 2023

B2B Customer Experience Governance Lynn Hunsaker B2B customer experience governance can generate stronger growth when it’s tied-in to the way that B2B ecosystems work. B2B firms often have dedicated sales teams who pursue strong relationships with customers.

Government 62

Government B2B Customer Experience Customer Journeys 62

CSM Practice

JULY 6, 2020

For these companies, any revenue lost to churn is recovered through the expansion of the customer. In this one, we are going to focus on how SaaS companies can leverage their customer base to drive more revenue through expansion during Coronavirus. The New SaaS Sales Environment during COVID-19. The Shift to Remote Work.

Company 71

Company Strategy Tips Sales 71

CSM Practice

JULY 6, 2020

For these companies, any revenue lost to churn is recovered through the expansion of the customer. In this one, we are going to focus on how SaaS companies can leverage their customer base to drive more revenue through expansion during Coronavirus. The New SaaS Sales Environment during COVID-19. The Shift to Remote Work.

Company 71

Company Strategy Tips Customer Success 71

Team HGS

AUGUST 29, 2017

What does this booming subscription economy mean for customer experience? Rather than a one-off transaction, customers want a personalised experience and to feel valued at all stages of their engagement with a retailer. For a major car sharing client partner, HGS achieved a 40% improvement in retention.

Customer Service 52

Customer Service Retail B2B Video 52

LiveChat

SEPTEMBER 19, 2018

These days, with cloud technology, SaaS and B2B economy, the sales model has shifted to renewal sales: pay-as-you-go and subscription plans. Now, businesses can quickly deploy a Minimum Viable Product and acquire customers as they test and improve the product. And that’s when customer success comes in.

Customer Success 106

Customer Success Strategy Management CRM 106

SurveySensum

SEPTEMBER 4, 2023

They provide actionable insights that enable you to make informed decisions, refine your product, and grow your customer base. You should conduct PMF surveys after an initial group of customers has spent enough time using your product, typically a few months after launch. Both are valuable for attracting and retaining customers.

Survey 52

Survey NPS Effort Score Feedback 52

BirdEye

FEBRUARY 23, 2024

External communication in an organization takes the form of: B2B communication: Formal interactions (proposals, presentations, press releases) with stakeholders like clients, investors, media, and government, aiming to build relationships and secure deals. The customer journey is changing.

Communication 62

Communication Multi-Channel Culture Social Media 62

Totango

JULY 1, 2022

Customer loyalty is a key to repeat business and referral generation for any business model. For B2B SaaS companies, customer loyalty drives subscription renewals and brand advocacy, making it a critical component of a profitable business model. First, we’ll discuss what customer loyalty is. What Is Customer Loyalty?

B2B 109

B2B Loyalty Net Promoter Score B2C 109

ChurnZero

AUGUST 21, 2020

Not only with their customers feeling pressure to show ROI and deal with a struggling economy, but also their leaders will depend on them to shore up the health of the company’s financials. In a major economic downturn, hard light is shined on Sales, Marketing, and Customer Success.

Customer Success 84

Customer Success Chief Customer Officer Trends Sales 84

ChurnZero

APRIL 8, 2020

Isn’t it great when you have a customer that not only keeps using your product, but shouts about how great it is too? What’s more, your other customers and prospects may even look to advocates for help, advice, and inspiration, increasing the likelihood of them sticking around too. dence to own their role in the customer relationship.

Customer Journeys 81

Customer Journeys Roadmap Gamification Course 81

SurveySensum

JULY 21, 2023

Allocating resources to attract new customers is indeed expensive compared to nurturing and retaining your current customer base. That’s why here in this blog we will talk about the top 11 B2B customer retention strategies. Train sales and customer service teams on effective communication.

Customer Retention 52

Customer Retention B2B Strategy Net Promoter Score 52

ProProfs Chat

MAY 6, 2020

Importance of Customer Experience Statistics. Improving Customer Experience Statistics. Marketing Customer Experience Statistics. B2B Customer Experience Statistics. Retail Customer Experience Statistics. Mobile Customer Experience Statistics. Customer Experience Drives Sales Statistics.

Customer Experience 66

Customer Experience Social Media e-support Comparison 66