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A CX Snapshot: 2019 Insights from B2B Organizations

CloudCherry

Originating in the tech sector, customer experience (CX) is now a hot topic in the B2B space—so hot, in fact, that many B2B CX experts believe it will define their companies’ competitive strategies in the coming years. Instead, companies in the B2B space must focus on building real, long-lasting relationships.

B2B 199
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Top LinkedIn Learning Courses for Customer Success

ChurnZero

One very accessible way to do that is through LinkedIn Learning , which is an offering of video courses taught by industry experts in software, creative and business skills. To help you amp up your Customer Success management skills here’s a breakdown of our top recommendations for courses to consider taking. Level: Beginner.

Course 98
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“32 To 36 Courses” Is Not Revenue Enablement

Forrester's Customer Insights

True story: Years ago, a Forrester revenue enablement customer meeting was unexpectedly joined by a new voice, an individual whose exact role was unclear to our team beyond “they’ve joined us to help up-level our B2B sales onboarding.”

Course 56
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How to Triumph Over Budget Cuts and Prove Your Marketing ROI

C3Centricity

Of course, this figure varies by industry, with retail, e-commerce, and consumer goods companies often seeing higher returns thanks to direct purchase links in their emails. While B2B companies have a slightly lower ROI, they benefit from the long-term value of relationship building and lead nurturing through email.

ROI 226
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The US Customer Experience Decision-Makers' Guide 2022-23

Business and consumer surveys carried out in the course of the research for this guide show that while improving the customer experience is high on the agenda for many organizations, most businesses are still a long way from where they want to be. Survey studies by B2B and B2C CX future strategy

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Guest Post: Why B2B Business Needs Dedicated Customer Support

ShepHyken

She shares the benefits of having dedicated customer support in B2B organizations. Any company needs to become a part of B2B or “business-to-business,” where legal entities establish trading relationships with each other. The main challenge of b2b companies . B2B customer service best practices .

B2B 67
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B2B Summit North America 2024: Your Ticket To Turning Disruption Into Growth

Forrester's Customer Insights

In a challenging B2B environment, Forrester’s B2B Summit North America will equip marketing, sales, and product professionals with strategies and tools to chart a course to growth.

B2B 36