Avaya

SEPTEMBER 5, 2018

Just like most of us check out a new restaurant online (look at the menu, customer reviews, parking options) or plan a vacation (scour the internet for hotel, air, rental car, activities), business-to-business (B2B) customers perform research on your company, products, and services before connecting with and buying from you.

Brand Values 37

Brand Values Brands Customer Experience Contact Center 37

ShepHyken

APRIL 28, 2024

My Comment: I’ve been studying how different brands are creating successful loyalty programs. While the article focuses on retail (especially e-commerce), anyone from any type of company (B2B and B2C) that has “VIP customers” will want to read this article. Yet, in the current economic landscape, the stakes are higher than ever.

Loyalty Programs 70

Loyalty Programs Customer Service Self Service e-support 70

Second to None

MAY 17, 2019

Though often overlooked, the Midwest offers notable perks in the context of forming B2B partnerships. Perhaps the reliability of the ‘Midwest Mindset’ is exactly what your brand needs. Trial and error is inevitable for all brands, young or old. The Midwest. At Second to None, we base our business around people.

B2B 90

B2B Roadmap Brands Culture 90

Experience Matters

OCTOBER 14, 2014

One of the highlights of the webinar was when Cannon said that “ customer experience is the new marketing ” and is critical for fulfilling MBUSA’s brand promise, The Best or Nothing. Related: The Untapped Value of Employee Engagement (Infographic) ). Related: Our B2B content plus an upcoming report on B2B2C CX).

Net Promoter Score 279

Net Promoter Score Employee Engagement Leadership B2B 279

Lumoa

MARCH 20, 2018

B2B customer experience B2B Customer Experience is, simply put, the experience and interactions with your company of a B2B customer. The situation when B2B CX was very distant from B2C CX has been rapidly changing. Now at least 80% of B2B buyers now expect the same buying experience as B2C customers.

Net Promoter Score 286

Net Promoter Score Customer Journeys Omni-Channel Customer Experience 286

Experience Matters

JANUARY 20, 2015

This report has rich insights about both B2B and B2C customer experience. This report provides specific examples of how these companies’ CX efforts have created value for both their customers and for their businesses. The report provides insights from 8 finalists in the Temkin Group’s 2014 CX Excellence Awards.

Report 120

Report Customer Connectedness Customer Journeys Net Promoter Score 120

SurveySparrow

SEPTEMBER 19, 2019

Do these brands’ colours, logos, mascots, etc, strike an immediate chord with you? That is because they have built a brand identity so strong that there are no equals in their realm. Wouldn’t you want your customers to remember your brand this way? What is a brand identity? Voice of the brand. Core Values.

Brands 64

Brands Survey How To Exercises 64

Lumoa

MARCH 20, 2018

B2B customer experience B2B Customer Experience is, simply put, the experience and interactions with your company of a B2B customer. The situation when B2B CX was very distant from B2C CX has been rapidly changing. Now at least 80% of B2B buyers now expect the same buying experience as B2C customers.

Net Promoter Score 160

Net Promoter Score Customer Journeys Omni-Channel Customer Experience 160

BirdEye

APRIL 13, 2023

With billions of active users across platforms, social media advertising offers a level playing field to reach a vast audience and build brand awareness. They prove to be an effective solution to build brand awareness, drive traffic, generate leads, and increase sales through targeted and measurable campaigns on social media.

Social Media 98

Social Media Advertising Video Fashion 98

Experience Matters

JANUARY 8, 2018

This report has rich insights about both B2B and B2C customer experience. The report provides insights from six winners in the Temkin Group’s 2017 CX Excellence Awards. The report, which has more than 70 pages of content, includes an appendix with the finalists’ nomination forms.

Report 145

Report B2C B2B Groups 145

BirdEye

DECEMBER 8, 2023

It is important because it: Enhances local brand visibility effectively. Leverage social media platforms Social media management builds brand awareness and customer loyalty. This can increase brand recognition, customer retention, and business growth. Doing this creates a strong visual local branding.

Tips 58

Tips Strategy Marketing Social Media 58

ijgolding

MARCH 20, 2018

While I was there, the agency started working with something called experience-based branding. I found it fascinating to think about how you could build your brand by how you served and communicated with your customers. I see this more in B2B. When I look back on it, this was for me the start of customer experience.

Customer Journeys 152

Customer Journeys Culture Customer Centricity Contact Center 152

Experience Matters

JANUARY 9, 2017

This report has rich insights about both B2B and B2C customer experience. The report provides insights from eight finalists in the Temkin Group’s 2016 CX Excellence Awards. The report, which has 62 pages of content, includes an appendix with the finalists’ nomination forms. Here’s the […].

Report 120

Report B2C B2B Groups 120

Experience Matters

JANUARY 9, 2017

This report has rich insights about both B2B and B2C customer experience. The report provides insights from eight finalists in the Temkin Group’s 2016 CX Excellence Awards. The report, which has 62 pages of content, includes an appendix with the finalists’ nomination forms. Here’s the […].

Report 120

Report B2C B2B Groups 120

CX Journey

DECEMBER 18, 2014

The way customers interact with brands has drastically changed over the past few years. I like to think of the customer journey as a love story between a customer and a brand, with the following stages in their journey toward the pursuit of happiness: Acquire, Onboard, Engage, and Retain. Remember, there are two sides to this.

Customer Centricity 191

Customer Centricity Customer Experience Competitive Advantage Culture 191

Experience Matters

JANUARY 19, 2016

This report has rich insights about both B2B and B2C customer experience. The report provides insights from eight finalists in the Temkin Group’s 2015 CX Excellence Awards. The report, which is 100 pages long, includes an appendix with the finalists’ nomination forms. Here’s the executive […].

Report 120

Report B2C B2B Groups 120

ProProfs Chat

JANUARY 30, 2020

Elaborating on this maxim, I would also like to add that unhappy customers can ruin the brand value in minutes. And we all know, what goes online, reaches everyone and hampers the brand image as well. This allows you to keep customers engaged with the brand and also boosts brand loyalty. Source: IBM ) Tweet this.

Customer Engagement 136

Customer Engagement Engagement Social Media Customers 136

BirdEye

FEBRUARY 23, 2024

USP: Shapes your brand perception and attracts opportunities. A company’s external communication shapes its public image and brand reputation through press releases, marketing campaigns, customer service, and investor reports. Table of contents What is business communication? USP: Builds strong team spirit and collaboration.

Communication 63

Communication Multi-Channel Culture Social Media 63

Truthlab

APRIL 23, 2019

Brand value is no longer measured exclusively in terms of value for the dollar. Customers now measure value based on service efficiency. Time savings equals measurable increases in brand loyalty and translates into profit. The same can be said about saving a customer time along the product experience journey.

Omni-Channel 54

Omni-Channel Customer Journeys Multi-Channel Touchpoint 54

Customer Guru

MARCH 7, 2018

She has also successfully led customer experience, content, brand, and product strategies across various B2B organizations. We’re a big believer that customer experience is the key brand differentiator. It will be the difference between a sustainable brand and a has-been. It’s going to drive everything.

Communication 62

Communication Customer Experience Customer Journeys Marketing 62

Confirmit

MARCH 12, 2019

This year there was a lot of emphasis on engaging with customers across both B2B and B2C markets, including gamification, brand value, social media and more. All of which are a huge issue for CX teams too – and in many companies, marketing is the home of CX.

Gamification 56

Gamification B2C Social Media B2B 56

CustomerSuccessBox

DECEMBER 14, 2021

Many B2B SaaS companies continue to increase their profits by not only acquiring new customers but also by growing existing customers. A great customer experience undoubtedly leads to higher revenue, higher LTV, and increased brand value per customer. Customer Success drives exponential growth.

Customer Success 52

Customer Success Touchpoint Customers Metrics 52

ChurnZero

SEPTEMBER 14, 2018

Over the past several years, B2B SaaS companies have made a wave of investments in growing Customer Success functions. In this webinar, you’ll discover a way to scale your Customer Success efforts and sustain Customer Lifetime Value while increasing brand value and decreasing support costs: Customer Education.

Customer Success 66

Customer Success Customer Retention Conference B2B 66

CustomerSuccessBox

NOVEMBER 24, 2021

People pay for the value they receive. If they continue to receive value, they’ll continue the relationship with your brand. Every company irrespective of its industry lays emphasis on delivering value to its customers. This is done to create customer value and, as a result, brand value.

ROI 52

ROI Poor Customer Service Social Media Net Promoter Score 52

CustomerSuccessBox

DECEMBER 3, 2021

NPS or customer satisfaction scores (for brand value) Specific programs launched. This blog was orginially published in Gain Grow Retain – An open community for Customer Success leaders in B2B SaaS organizations with 100,000+ member. Showing these will make the CFO advocate for customer success.

Customer Success 52

Customer Success Data ROI Conference 52

Wootric CX Blog

SEPTEMBER 17, 2020

Where once the emphasis might have been on clever publicity schemes or B2B affiliate marketing , now businesses recognize that these methods – though they remain hugely important and valuable – need to be complemented by a laser-like focus on customer experience. Strong brand values.

Customer Experience 71

Customer Experience Leadership Course Consumers 71

SmartMessage Blog

JUNE 1, 2023

The fact that there is an uninterrupted and holistic communication flow in all marketing activities and the progress of the activities in the relevant line directly affects the prestige and reliability of the brand. We can summarize marketing communication as the communication process that brands use to market their products or services.

Communication 40

Communication Marketing How To Multi-Channel 40

SurveySparrow

AUGUST 12, 2020

Take a closer look at the success stories of the world’s most trusted brands and you will find one key characteristic common to all – relentless commitment towards their customers. This profile of customers stands to gain enormously from your business offering and provides substantial value in return. It is an ongoing process.

How To 52

How To Social Media ROI Sales 52

ChurnZero

SEPTEMBER 7, 2018

Over the past several years, B2B SaaS companies have made a wave of investments in growing Customer Success functions. In this webinar, you’ll discover a way to scale your Customer Success efforts and sustain Customer Lifetime Value while increasing brand value and decreasing support costs: Customer Education.

Customer Success 45

Customer Success Management NPS Tips 45

ChurnZero

AUGUST 31, 2018

Over the past several years, B2B SaaS companies have made a wave of investments in growing Customer Success functions. In this webinar, you’ll discover a way to scale your Customer Success efforts and sustain Customer Lifetime Value while increasing brand value and decreasing support costs: Customer Education.

Net Promoter Score 45

Net Promoter Score Effort Score Customer Success Training 45

SurveySparrow

MARCH 18, 2020

It could mean that you either step up your training, or your marketing game so that prospective clients are aware of your brand or offer better deals. You can look at revenue in so many ways, and it is a clear indicator of how your salespeople are doing, how your marketing team is faring and the kind of brand value that your company holds.

Sales 52

Sales Management Net Promoter Score Effort Score 52

Kerry Bodine

JUNE 25, 2017

Branded Experience Design — August 22. Your brand is defined by the experiences your customers have from the moment they know you exist through their very last interaction with you. But many customer interactions don’t embody your organization’s brand values—and some even thwart your brand image.

Customer Journeys 12

Customer Journeys Exercises B2C Course 12

SmartKarrot

MARCH 9, 2022

Any B2B SaaS company who seeks to solve a problem takes its content strategy seriously. In B2B SaaS company marketing, the primary forms like blog posts , user guides, web pages, videos, landing pages, and how-to’s are the ones that need to be product-led. The language and tonality must represent the brand values and business goals.

Strategy 10

Strategy Fashion B2B Customer Retention 10

ChurnZero

AUGUST 24, 2018

Over the past several years, B2B SaaS companies have made a wave of investments in growing Customer Success functions. In this webinar, you’ll discover a way to scale your Customer Success efforts and sustain Customer Lifetime Value while increasing brand value and decreasing support costs: Customer Education.

Customer Success 61

Customer Success NPS Customer Retention Financial 61

SmartKarrot

JANUARY 5, 2021

A Customer Success expert, speaker, and a published author, Dave is known for his remarkable expertise in supporting B2B SaaS companies and developing their Customer Success capabilities. Making it to the Top 25 Customer Success Influencers in 2020, Kristi has turned the tables for hyper-growth B2B SaaS companies. Jeanne Bliss.

Customer Success 21

Customer Success Chief Customer Officer Leadership B2B 21

SmartKarrot

APRIL 13, 2020

What started as a recruitment platform, finds 94% of B2B marketers using it as a content marketing platform and 84% using it for lead generation. They started with a simple, yet powerful solution – creating exceptional forms and empowering meaningful brand interactions. Product-based. Adobe Creative Cloud. Key Takeaways.

Company 19

Company Software Analytics Sales 19