Experience Matters

JANUARY 8, 2018

This report has rich insights about both B2B and B2C customer experience. The report provides insights from six winners in the Temkin Group’s 2017 CX Excellence Awards. The report, which has more than 70 pages of content, includes an appendix with the finalists’ nomination forms.

Report 145

Report B2C B2B Groups 145

Experience Matters

JANUARY 9, 2017

This report has rich insights about both B2B and B2C customer experience. The report provides insights from eight finalists in the Temkin Group’s 2016 CX Excellence Awards. The report, which has 62 pages of content, includes an appendix with the finalists’ nomination forms. Here’s the […].

Report 120

Report B2C B2B Groups 120

Experience Matters

JANUARY 9, 2017

This report has rich insights about both B2B and B2C customer experience. The report provides insights from eight finalists in the Temkin Group’s 2016 CX Excellence Awards. The report, which has 62 pages of content, includes an appendix with the finalists’ nomination forms. Here’s the […].

Report 120

Report B2C B2B Groups 120

Experience Matters

JANUARY 19, 2016

This report has rich insights about both B2B and B2C customer experience. The report provides insights from eight finalists in the Temkin Group’s 2015 CX Excellence Awards. The report, which is 100 pages long, includes an appendix with the finalists’ nomination forms. Here’s the executive […].

Report 120

Report B2C B2B Groups 120

ijgolding

MARCH 20, 2018

Then I began focussing more on the experience aspects of customer management and change: how do you translate your brand values into practice, how do you design the right value propositions marrying/matching product values to customer needs? I see this more in B2B. Not much seems to reach the frontline.

Customer Journeys 152

Customer Journeys Culture Customer Centricity Contact Center 152

CX Journey

DECEMBER 18, 2014

The price of the product, the brand value, and the other pillars of marketing are no longer the most important factors in a consumer’s selection process. At a certain level of affluence, the absolute value of experience a company is likely to deliver becomes the pivotal point in making a selection.

Customer Centricity 191

Customer Centricity Customer Experience Competitive Advantage Culture 191

Confirmit

MARCH 12, 2019

This year there was a lot of emphasis on engaging with customers across both B2B and B2C markets, including gamification, brand value, social media and more. All of which are a huge issue for CX teams too – and in many companies, marketing is the home of CX.

Gamification 56

Gamification B2C Social Media B2B 56

CustomerSuccessBox

DECEMBER 14, 2021

Many B2B SaaS companies continue to increase their profits by not only acquiring new customers but also by growing existing customers. A great customer experience undoubtedly leads to higher revenue, higher LTV, and increased brand value per customer. Customer Success drives exponential growth.

Customer Success 52

Customer Success Touchpoint Customers Metrics 52

Lumoa

FEBRUARY 9, 2023

B2B Customer Experience B2B Customer Experience is, simply put, the experience and interactions with your company of a B2B customer. The situation when B2B CX was very distant from B2C CX has been rapidly changing. Now at least 80% of B2B buyers now expect the same buying experience as B2C customers.

Net Promoter Score 445

Net Promoter Score Customer Journeys Customer Experience Omni-Channel 445

Customer Guru

MARCH 7, 2018

She has also successfully led customer experience, content, brand, and product strategies across various B2B organizations. Apart from being an insightful customer experience strategist, she has served as the VP of Marketing and Director of Marketing in various startups across geographies.

Communication 62

Communication Customer Experience Customer Journeys Marketing 62

Truthlab

APRIL 23, 2019

Brand value is no longer measured exclusively in terms of value for the dollar. Customers now measure value based on service efficiency. Brands that identify customer needs and provide them with quick and easy ways to meet those needs will be rewarded in customer retention and product differentiation in the market.

Omni-Channel 54

Omni-Channel Customer Journeys Multi-Channel Touchpoint 54

ChurnZero

SEPTEMBER 14, 2018

Over the past several years, B2B SaaS companies have made a wave of investments in growing Customer Success functions. In this webinar, you’ll discover a way to scale your Customer Success efforts and sustain Customer Lifetime Value while increasing brand value and decreasing support costs: Customer Education.

Customer Success 66

Customer Success Customer Retention Conference B2B 66

ProProfs Chat

JANUARY 30, 2020

Elaborating on this maxim, I would also like to add that unhappy customers can ruin the brand value in minutes. And we all know, what goes online, reaches everyone and hampers the brand image as well. Companies that successfully engage their B2B customers reported 63% lower customer attrition. Source: Gallup ) Tweet this.

Customer Engagement 136

Customer Engagement Engagement Social Media Customers 136

CustomerSuccessBox

DECEMBER 3, 2021

NPS or customer satisfaction scores (for brand value) Specific programs launched. This blog was orginially published in Gain Grow Retain – An open community for Customer Success leaders in B2B SaaS organizations with 100,000+ member. Showing these will make the CFO advocate for customer success.

Customer Success 52

Customer Success Data ROI Conference 52

Wootric CX Blog

SEPTEMBER 17, 2020

Where once the emphasis might have been on clever publicity schemes or B2B affiliate marketing , now businesses recognize that these methods – though they remain hugely important and valuable – need to be complemented by a laser-like focus on customer experience. Strong brand values.

Customer Experience 71

Customer Experience Leadership Course Consumers 71

ChurnZero

SEPTEMBER 7, 2018

Over the past several years, B2B SaaS companies have made a wave of investments in growing Customer Success functions. In this webinar, you’ll discover a way to scale your Customer Success efforts and sustain Customer Lifetime Value while increasing brand value and decreasing support costs: Customer Education.

Customer Success 45

Customer Success Management NPS Tips 45

ChurnZero

AUGUST 31, 2018

Over the past several years, B2B SaaS companies have made a wave of investments in growing Customer Success functions. In this webinar, you’ll discover a way to scale your Customer Success efforts and sustain Customer Lifetime Value while increasing brand value and decreasing support costs: Customer Education.

Net Promoter Score 45

Net Promoter Score Effort Score Customer Success Training 45

Avaya

MARCH 17, 2019

Just like most of us check out a new restaurant online (look at the menu, customer reviews, parking options) or plan a vacation (scour the internet for hotel, air, rental car, activities), business-to-business (B2B) customers perform research on your company, products, and services before connecting with and buying from you.

Brand Values 52

Brand Values Brands Customer Experience Contact Center 52

SurveySparrow

SEPTEMBER 19, 2019

Even if you are a brand that does not sell anything to customers but only to other businesses, you can still create a brand identity that would make you the envy of your competitors. IBM, Microsoft, GE, Google, etc, are all B2B businesses with a brand identity that is unmatched.

Brands 64

Brands Survey How To Exercises 64

Lumoa

MARCH 20, 2018

B2B customer experience B2B Customer Experience is, simply put, the experience and interactions with your company of a B2B customer. The situation when B2B CX was very distant from B2C CX has been rapidly changing. Now at least 80% of B2B buyers now expect the same buying experience as B2C customers.

Net Promoter Score 286

Net Promoter Score Customer Journeys Omni-Channel Customer Experience 286

Avaya

SEPTEMBER 5, 2018

Just like most of us check out a new restaurant online (look at the menu, customer reviews, parking options) or plan a vacation (scour the internet for hotel, air, rental car, activities), business-to-business (B2B) customers perform research on your company, products, and services before connecting with and buying from you.

Brand Values 37

Brand Values Brands Customer Experience Contact Center 37

ChurnZero

AUGUST 24, 2018

Over the past several years, B2B SaaS companies have made a wave of investments in growing Customer Success functions. In this webinar, you’ll discover a way to scale your Customer Success efforts and sustain Customer Lifetime Value while increasing brand value and decreasing support costs: Customer Education.

Customer Success 61

Customer Success NPS Customer Retention Financial 61

SmartKarrot

JANUARY 5, 2021

A Customer Success expert, speaker, and a published author, Dave is known for his remarkable expertise in supporting B2B SaaS companies and developing their Customer Success capabilities. Making it to the Top 25 Customer Success Influencers in 2020, Kristi has turned the tables for hyper-growth B2B SaaS companies. Jeanne Bliss.

Customer Success 21

Customer Success Chief Customer Officer Leadership B2B 21

SurveySparrow

MARCH 18, 2020

You can look at revenue in so many ways, and it is a clear indicator of how your salespeople are doing, how your marketing team is faring and the kind of brand value that your company holds. You can look at the revenues generated each month, quarter, per sales rep, etc. Cost per lead.

Sales 52

Sales Management Net Promoter Score Effort Score 52

Kerry Bodine

JUNE 25, 2017

Your brand is defined by the experiences your customers have from the moment they know you exist through their very last interaction with you. But many customer interactions don’t embody your organization’s brand values—and some even thwart your brand image.

Customer Journeys 12

Customer Journeys Exercises B2C Course 12

Lumoa

MARCH 20, 2018

B2B customer experience B2B Customer Experience is, simply put, the experience and interactions with your company of a B2B customer. The situation when B2B CX was very distant from B2C CX has been rapidly changing. Now at least 80% of B2B buyers now expect the same buying experience as B2C customers.

Net Promoter Score 160

Net Promoter Score Customer Journeys Omni-Channel Customer Experience 160

SmartMessage Blog

JUNE 1, 2023

We can summarize marketing communication as the communication process that brands use to market their products or services. A good marketing communication strategy aims to interact with the target audience, increase the brand value and enable the organization to compete successfully.

Communication 40

Communication Marketing How To Multi-Channel 40

BirdEye

DECEMBER 26, 2023

An emotional brand experience creates a lasting impression, improving brand recall. UK-based tech giant Acquia partnered with European experts and tech influencers to recommend their product and become a known brand in Europe. The Acquia B2B influencer campaign was a massive success with a 25 million organic reach.

Brands 104

Brands Social Media Competitive Advantage Analysis 104

BirdEye

APRIL 13, 2023

However, certain businesses can benefit more from advertising on Facebook, such as e-commerce, local, B2B, service-based, and app-based businesses. B2B businesses can target decision-makers and professionals based on job titles, company size, and other factors.

Social Media 98

Social Media Advertising Video Fashion 98

SmartKarrot

APRIL 13, 2020

What started as a recruitment platform, finds 94% of B2B marketers using it as a content marketing platform and 84% using it for lead generation. They use the ease of installation and integration of their software to leverage their brand value. Key Takeaways.

Company 19

Company Software Analytics Sales 19

BirdEye

DECEMBER 8, 2023

Build partnerships with businesses Offer long-term maintenance contracts Showcase your expertise in industry publications Promote online reviews strategically Attend relevant trade shows Create targeted ad campaigns Leverage LinkedIn for B2B marketing Let’s have a look at each of these tips in detail.

Tips 57

Tips Strategy Marketing Social Media 57

BirdEye

FEBRUARY 23, 2024

A company’s external communication shapes its public image and brand reputation through press releases, marketing campaigns, customer service, and investor reports. An enterprise can optimize its external communication by aligning it with its brand values, ensuring consistency and authenticity.

Communication 62

Communication Multi-Channel Culture Social Media 62

SurveySparrow

AUGUST 12, 2020

Let’s illustrate this further using an example – Imagine you are a B2B company who is specialized in creating and troubleshooting websites. We hope that the steps listed above help you define your ideal customer who will accelerate your business growth and help build strong brand value.

How To 52

How To Social Media ROI Sales 52

SmartKarrot

MARCH 9, 2022

Any B2B SaaS company who seeks to solve a problem takes its content strategy seriously. In B2B SaaS company marketing, the primary forms like blog posts , user guides, web pages, videos, landing pages, and how-to’s are the ones that need to be product-led. The language and tonality must represent the brand values and business goals.

Strategy 10

Strategy Fashion B2B Customer Retention 10

Experience Matters

OCTOBER 14, 2014

Related: Our B2B content plus an upcoming report on B2B2C CX). B2B CX Compelling Brand Values Customer experience Employee Engagement Purposeful Leadership Customer Experience Professionals Association CX Day CXPA MBUSA Mercedes Benz Steve Cannon' Check out last year’s webinar with Dan Hesse , CEO of Sprint.

Net Promoter Score 279

Net Promoter Score Employee Engagement Leadership B2B 279

CustomerSuccessBox

NOVEMBER 24, 2021

This is done to create customer value and, as a result, brand value. The team must continually prove value and commitment to their customers to retain them with the business. It makes sense to collaborate with them to leverage the customer journey to provide real value at each step.

ROI 52

ROI Poor Customer Service Social Media Net Promoter Score 52