Remove Apparel Remove Connections Remove Consumers Remove Innovation
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Connect customer feedback to your target audience with HappyOrNot Demographics

Happy or Not

By connecting customer feedback to your target audience’s demographic data. For example, let’s say you’re an apparel retailer and your target customer segment is young adult females. The post Connect customer feedback to your target audience with HappyOrNot Demographics appeared first on HappyOrNot. s ays Kenneth G.

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From ideation to production: innovation secrets from Wolverine Worldwide

Alida

That’s a hefty price to pay when you consider 85 percent of new consumer goods products fail. Since 2015, Wolverine Worldwide, a global footwear and apparel manufacturer of iconic brands such as Merrell, Sperry, Chaco and Saucony, has tested and vetted more than 1,000 new footwear styles with consumers before launching the product to market.

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Are retailers nimble enough to give consumers what they need and want right now?

PK

Connection is everything in moments of crisis. The question on everyone’s mind is, how can retailers navigate the new normal, where the ability to connect is more reliant on digital technology than ever? The first task is to look to consumers and ask, how can we address their most pressing needs? Staying safer, longer.

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CES Trends Capturing Hearts & Minds of Consumers

NetBase

It’s that time of year again, when the Consumer Electronics Show (CES) shares emerging technology that will rock our worlds in the coming year or so. We’re highlighting three here that capture the hearts and minds of consumers, along with social conversation found around each: managing emotion, sleep, and convenience contraptions.

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The Customer-Centric Compass

CSM Magazine

As consumers, we are not merely transactional entities; we are individuals seeking experiences that resonate with us. Recognizing the pivotal role customer service plays in this quest is the first step towards a more rewarding consumer journey. a name synonymous with innovation, also shines as a beacon of exceptional customer service.

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Experiential retailing is the next big thing in activewear

Alida

If the rumor is true, Amazon will challenge industry leaders like Nike, Lululemon and Under Armour in the $44-billion active apparel market. Sales in athletic apparel rose 12 percent in 2016 , according to the market research firm NPD, as more consumers wear their workout clothes outside the gym. Photo: Bloomberg.

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The Future of Retail is in the Stars (or is it the Cloud?) Testing

C3Centricity

Fast forward a decade or so, and supermarkets are scrambling to catch up as start-ups in many developed countries are giving this new type of freedom to consumers. Of course, for me, planning for the future is simply a matter of taking the consumers’ perspective and what they (will) want. So what is a poor manufacturer to do?

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