InMoment XI

FEBRUARY 23, 2024

It’s crucial that brands understand the experiences they provide and whether or not they satisfy the needs of customers, employees, and beyond. This segmentation recognizes that consumers’ needs, preferences, and behaviors may vary depending on where they live. Effective market segmentation is critical to that goal.

Marketing 260

Marketing Customer Experience Return on Investment Analysis 260

NetBase

SEPTEMBER 7, 2020

The pandemic has been hard on consumers financially. And this is why there’s a very wise push for brands to help consumers shop for jobs instead of sales today. And one company is behind this consumer and market intelligence -informed effort. LaborDayOn Effort Helping Consumers Find Jobs. It’s a smart move.

Consumers 75

Consumers Brands Social Media Sales 75

NetBase

JULY 16, 2020

The social mood has shifted socially to overwhelming anger and brands are showing up by reassessing how to connect with consumers. How can companies capture the social mood and bring their brands back to social to connect meaningfully with consumers there? The analytics will lead the way. billion mark.

Consumers 60

Consumers Brands Social Media Analytics 60

NetBase

JULY 27, 2020

But since COVID-19 hit, brands are considering fewer choices for consumers. Brands offering everything from toilet paper to cars are scaling back to ease pressure on factories and stores, instead devoting time and money toward extra, seemingly unnecessary items. But what will be cut and what do consumers think?

Consumers 59

Consumers Brands Comparison Social Media 59

NetBase

DECEMBER 13, 2019

Most potential consumers are scrolling through online content for a good portion of their day. Brands reaching these media-connected consumers have advanced social analytics informing strategic outreach decisions. Media-connected consumers are online overall an average of 6.5 And for good reason. And very common.

Analytics 52

Analytics Consumers Connections Advertising 52

InMoment XI

JANUARY 12, 2024

The advent of conversational intelligence has become a catalyst for transformation in the way that businesses communicate with consumers. In essence, conversation intelligence involves a multi-step process of data collection, preprocessing, language understanding, sentiment analysis, machine learning, and real-time analytics.

e-support 260

e-support Healthcare Multi-Channel Call Center 260

NetBase

AUGUST 27, 2020

Retailers are always on the lookout for a way to connect with consumers, and what better way than capturing their exact verbatims about your brand? Our “personal narrative” theme makes short work on this challenging goal, offering companies amazing insight into the loves (and hates) of consumers. as of June 20.

Retail 98

Retail Consumers Social Media Apparel 98

NetBase

JUNE 9, 2020

Standing out from competitors today requires strategic marketing informed by digital consumer intelligence. Leading brands in every category rely on its insight every day – and your brand should be too! Understanding the consumer journey and how to message out at each stage.

Consumers 67

Consumers Brands Social Media Advertising 67

NetBase

MAY 30, 2019

When offering a top-notch experience is your product, you’ve got your work cut out for you in today’s consumer-empowered climate. Such is the lot of hospitality and restaurant brands. But we’ve got the CX analytics secrets that can unlock everything – and all brands can benefit. This is where CX analytics come into play.

Hospitality 56

Hospitality Analytics Report Consumers 56

NetBase

MAY 13, 2020

Just as cell phones have doubled and adapted as business and personal tools, so have brands during the pandemic edition of working from home. Brands are people too, after all. Brands are people too, after all. At least as far as consumer perception goes. Brands Are People Too.

B2C 98

B2C B2B Brands Trends 98

NetBase

JUNE 24, 2020

Monitoring brand imagery and product name perception has always been important, but now it’s crucial. Here’s how a few CPG giants are making moves to reimagine their outdated brand imagery to recapture the hearts of today’s consumers. Logo spotting outside of what you can see and advanced AI image analytics.

Brands 98

Brands Social Media Analytics Consumers 98

NetBase

JUNE 1, 2020

SMWONE was an entirely online event this year and NetBase Quid was an eager participant in a good number of panels, sharing consumer and market intelligence insight. Because as we all know, the social web has opened up the world to brands – or at least to those ready to participate in it!

Consumers 64

Consumers Marketing Social Media Analytics 64

NetBase

JULY 22, 2020

Many brands are still adjusting alongside the coronavirus, yet the social concerns of customers continue to evolve as well. Here, we’ll take a look at some of the some of the changes taking place in the market and what luxury brands are doing different to meet the needs of consumers right now. and European luxury markets.

Consumers 59

Consumers Meeting Brands Ecommerce 59

NetBase

JULY 24, 2020

And it’s winning consumer love, which is the name of game when it comes to marketing these days. We will explore this and more including: How Lysol stands as an example of turning sentiment into dollars – and how your brand can too. Brands and consumers fighting price gouging and stockpiling. Lysol Love.

Consumers 90

Consumers Social Media Brands Analysis 90

NetBase

APRIL 2, 2019

Understanding the emotions motivating consumer behavior is never easy, and consumers posting online about every bit of their experience with your brand compounds the problem. With sarcasm, imagery and emojis thrown into the mix, brands struggle to gather accurate insight to inform strategy. Let’s take a peek.

Analytics 90

Analytics Report Social Media Consumers 90

NetBase

JULY 8, 2020

Brand strategy planning requires accurate and transparent consumer and market intelligence , or you’re starting at a deficit. And our recent report on The Importance of Market Insight for Brand Strategy pairs well with our 2020 Report on How Social Analytics is Important to Brand Management for this purpose.

Brands 70

Brands Analytics Report Consumers 70

NetBase

JULY 13, 2020

Smart brands are prepping for every eventuality in a pivotal back to school year. From decreasing lead times for marketing, to creating alternate advertisements for all circumstances, brands are actively dancing to consumers’ beat. Super Brands Set to Entice – brands that are meeting consumer needs outside of offering 50% off.

Brands 84

Brands Ecommerce Analysis Retail 84

NetBase

FEBRUARY 26, 2020

There’s so much noise online that brands find it increasingly challenging to quickly and accurately distinguish between critical and non-essential business issues. Next generation consumer and market intelligence makes short work of this dilemma, offering a combo approach that’s reveals the diamond in the rough. Consumer reviews.

Consumers 67

Consumers Brands Social Media Marketing 67

NetBase

MAY 16, 2019

And it’s why we see fashionable new shoe brands highly sought-after this Spring. Let’s look at social analytics around them to uncover the full story. Whether you’re a shoe brand looking to take part, or any other fashion retailer trying to connect to your audience , talking about shoes could make you a “shoe-in.”.

Analytics 54

Analytics Brands Fashion Ecommerce 54

inQuba

JULY 3, 2022

The domain is comprised of traditional journey mapping, Journey Analytics and Journey Orchestration. In short, customers’ journeys need to be understood before they can be managed, and Journey Analytics makes this possible. So, what is this analytics aspect of journey management all about? What is Customer Journey Analytics?

Customer Journeys 52

Customer Journeys Analytics Omni-Channel Multi-Channel 52

NetBase

MAY 14, 2019

Tasked with providing products and services that are ‘better than yesterday’s best’ is where most CPG brands find themselves living these days. And we see many of these brands consistently clearing that hurdle thanks to customer experience (CX) analytics informed by Next Generation Artificial Intelligence (AI). Green is Good.

Analytics 43

Analytics Consumers Effort Score Comparison 43

NetBase

FEBRUARY 28, 2020

Wondering why most social marketing campaigns fail to meet brand expectations? It’s because they’re long on expectations and short on insight – and it’s why having a strategic social analytics program is so essential. Our latest report shares Five Steps to Building a Successful Social Analytics Program. Protect brand reputation.

Analytics 60

Analytics Automotive ROI Metrics 60

NetBase

JULY 21, 2020

What better way to start off a new client project than with social analytics? If your brand or agency is not doing this to kick off each engagement, it’s missing out on next level, actionable insight. Capturing a big picture, consumer informed understanding of the competitive landscape is crucial. So, what are the pain points?”

Analytics 52

Analytics Analysis Consumers Social Media 52

SurveySparrow

MARCH 19, 2024

There are still some brands that haven’t gotten on board with video marketing – despite knowing its value – and the ones who have been are looking to build a more robust commercial video strategy. Videos can help your lead generation by: Boosting social engagement: Videos are easy to consume, especially on social media.

Video 95

Video Strategy Marketing Social Media 95

NetBase

MAY 15, 2020

Brands recognizing their importance with funding PPE (personal protective equipment) or other gear, are also realizing that broadcasting the good they’re doing is really all they can do right now. Brands are seeing the opportunity to help, and many are answering the call. Brands Making Month-long Efforts. Let’s check it out!

Brands 98

Brands Healthcare Hospitality Transportation 98

NetBase

JANUARY 15, 2020

What do you get when you cross powerful brand marketing with live television? Thanks to Popeye’s branding win, it’s now something that will be mentioned in marketing materials for years to come. She could easily become a spokesperson for the brand. Can your brand replicate this ‘wrong answer on Family Feud’ s success?

Brands 95

Brands Touchpoint Consumers Marketing 95

NetBase

APRIL 27, 2020

Connecting businesses to consumers on an emotional level, memes have the ability to showcase a sense of humor, and most importantly right now, show solidarity. Envision memes as little crumbs that your company can follow to stay on top of how your consumers feel about important topics, and your brand. COVID-19 Meme Messaging.

Culture 63

Culture Consumers Social Media Entertainment 63

NetBase

JULY 28, 2020

Amazing and unexpected insights are uncovered using next generation AI-powered social analytics. But don’t take our word for it, we interviewed a couple of NetBase Certified Data Analysts from Doe-Anderson to share their experience around everything consumer and market intelligence has to offer. Let’s see how that looks!

Consumers 52

Consumers Marketing Trends Analytics 52

Alliance by IFS

OCTOBER 25, 2019

In this new era of instant information and endless product options, your brand’s status is no longer enough to ensure consumer loyalty. Consumers are comparing you not only to your competitors, but also to the best brands they interact with everyday—Google, Amazon, Uber, and others. But so do enterprises.

Loyalty 81

Loyalty Consumers Customer Retention Study 81

NetBase

FEBRUARY 13, 2019

Technology is all about making our lives and jobs easier – and social analytics software certainly does that for brands. Here’s more about AI analytics and what to look for in AI-boosted social analytics tools. Your analytics must be reliably accurate, or how can you trust any strategy based on them?

Analytics 69

Analytics Analysis Tools Consumers 69

SurveySensum

JULY 11, 2023

Customer Experience is the overall impression a brand creates in the minds and hearts of its customers. It’s not just about the product or service; it’s about every interaction and touchpoint a customer has with a brand. This is what brands want. And this will help you to set your brand apart from competitors.

Brands 83

Brands Customer Experience Effort Score Rewards Programs 83

NetBase

MAY 8, 2020

And we’re sharing five brands that are beating the odds and winning eCommerce buzz during a global pandemic. They did this to reach more consumers who are working out at home amidst social distancing. . So, when the brand was forced to shut their doors and shift to online retail, Lululemon didn’t seem to skip a beat.

Ecommerce 64

Ecommerce Brands Social Media Effort Score 64

NetBase

MAY 27, 2020

The rise in popularity of Direct to Consumer (D2C) sales is accelerating and brands seek to recover from COVID-19. And smart companies are hitching a ride on this fast-moving sales strategy to maximize their presence and connect directly to consumers. Our word cloud below demonstrates consumer emotion.

Brands 97

Brands Strategy Consumers Trends 97

NetBase

MAY 6, 2019

Can your social analytics tools keep up? This might sound obvious, but you’d be amazed at how many brands simply don’t engage their fans – or they negate the effort by doing it badly. Take advantage of tools like AI-supported analytics to understand the conversations your audience is having, and then get in there!

Analytics 61

Analytics Trends Tools Brands 61

NetBase

DECEMBER 30, 2019

Influencer marketing is amazing for brands – and is a tactic this is potentially about to experience an upheaval. The eBoy and eGirl anti-everything influence on consumers is growing, but your brand may not be seeing it yet. And brands should thank their lucky stars for it. Importance of Transparent Analytics.

Consumers 60

Consumers Fashion Analytics Entertainment 60

NetBase

APRIL 9, 2020

With uncertainty all around us, the time has never been better to do an internal brand analysis, and cosmetic brands have a bevy of untapped insights to explore. Next generation AI-powered consumer and market intelligence works wonders when combined with brand specific customer data – assuming you have the right solution! ?Customer

Brands 60

Brands Social Media Fashion CRM 60

NetBase

DECEMBER 14, 2018

As we discussed in our 2019 predictions post , we know that Artificial Intelligence (AI) is going to play a bigger role in social analytics moving forward. Of course, we’ve already incorporated AI into the technology that enables our social analytics solutions. How does that impact social analytics ? Here’s the low-down.

Analytics 62

Analytics Course Consumers Technology 62