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Understanding Negative NPS Score: Causes, Impact and Solutions

Lumoa

Its lean and straightforward formula for measuring customer contentment has made this metric a veritable “gold standard” in the customer experience space. According to CustomerGauge’s 2022 report , NPS sports an impressive 41% trust rating among B2B businesses – higher than any other rating system of its kind!

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Webinar Recap from Temkin’s “Driving CX Action, not Just Insights

CloudCherry

He walked us through the five stages of voice of the customer maturity and shared advice on how CX teams can move their firm from Stage 1 Novices to Stage 5 Transformers. In this article, we recap the discussion and highlight the key takeaways which can help you turn your customer insights into actions that drive business value.

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New Partnership: Lumoa in joint partnership with CX Unraveled

Lumoa

They both have extensive knowledge and experience in all CX competencies: from identifying key customer insights and setting a CX strategy to creating new customer experiences and a truly customer-centric culture. “Customer understanding is always at the core of what we do, as well as what we advise our own clients.

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Chinese Businesses Embrace Social Intelligence

Forrester's Customer Insights

As a pioneer of social listening in China''s aviation industry, Spring Airlines successfully leveraged social intelligence tools to differentiate its products and services, and my new report traces this journey. For instance, the airline provides social booking services on WeChat to enable customer-to-business product innovation.

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The Differences Between B2B and B2C Customer Journey Mapping

GetFeedback

In CustomerThink’s recent CX study, 77% of respondents reported developing a CJM as part of their CX initiative. While both B2B and B2C have target markets, B2C tends to have a larger number of customers with shorter and simpler buying processes. . Personas help unlock customer insight.

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Back in the air: How to get travelers flying again during COVID-19

Qualtrics

carriers reporting safety lapses or outbreaks associated with their passengers. airline, Qualtrics studied the customer experience and expectations of regular air travelers , people who had taken at least one leisure flight in the 12 months before the COVID-19 outbreak. In early August, in partnership with a major U.S.

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Loyalty partners: co-creating customer value

Currency Alliance

The best-known loyalty programs are made up of many partnerships – such as United Airlines and Hilton Hotels, or Emirates and Marriott. The majority of existing partnerships at big loyalty programs are brokered with one goal in mind: creating more value for the most frequent customers.

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