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How Market Research Gives Advertisers the Advantage

QuestionPro Audience

Market research, according to The American Marketing Association, is defined as linking the consumer to the marketer through information used to identify and define marketing opportunities and issues; generate, refine and evaluate marketing actions; and monitor performance. How are they advertising their similar products or services?

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25 Local advertising ideas for local businesses

BirdEye

This means for business owners, advertising locally is essential to keep the doors open and reach the target audience in the local market. In this blog post, we’ll share 25 local advertising ideas to help you reach those goals. In this blog post, we’ll share 25 local advertising ideas to help you reach those goals.

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Automotive Reputation Management: Win with Digital and Drive Customer Acquisition

InMoment XI

A well-crafted automotive reputation management strategy is essential for any auto brand looking to build trust, foster customer loyalty, and thrive in a competitive market environment. According to research: 95% of automotive shoppers rely on online resources to gather information, bypassing dealerships as their starting point.

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Customer Experience Quotes to Inspire Your Company’s CX Transformation

InMoment XI

The best customer experience quotes can be a great source of inspiration for leadership teams and entire organizations looking to drive their CX transformation. According to research: Companies that earn $1 billion annually can expect to earn, on average, an additional $700 million within 3 years of investing in customer experience.

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Better Customer Experiences Begin with Better Information

CSM Magazine

Often customers are skeptical about a shop’s recommendations and have a perception they’re being upsold on unnecessary repairs. You could attempt to change that perception with advertising, and push the message that your shop is the “most honest”, but is this really getting at the heart of the issue?

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How To Advertise Different Medical Services to Customers?

CSM Magazine

If you are looking for a way to reach a wider group of people, adapting to technology is essential when advertising medical services. As well as other options that may be of help in advertising your medical services. As well as other options that may be of help in advertising your medical services.

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3 Ways CX-Driven Brand Reputation Helps Your Business

InMoment XI

Every business can agree that a sterling brand reputation does wonders for both the customer base and the bottom line—but how can companies build a better rep by leveraging customer experience (CX) tools? There’s no better way to retain your customers than through customer experience programs. Key #1: Preserving the Base.

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