Remove Advertising Remove Customers Remove Groups Remove Loyalty Programs
article thumbnail

Loyalty programs: should you issue your own points or miles?

Currency Alliance

Many people assume that operating a loyalty program necessarily implies issuing your own loyalty points or miles. The optimal points to offer mostly depends on the frequency of engagement your brand has with target customers. Points and miles are a dominant and popular form of loyalty value.

article thumbnail

5 Awesome Customer Loyalty Program Ideas You Should Try

Comm100

We all know customer loyalty is the driving engine for a flourishing business. But what is customer loyalty, actually? Customer loyalty is having customers who are committed your company and your products , not just a price point that a competitor can easily emulate. A solid customer loyalty program.

Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

How to Create a Successful Customer Loyalty Program

Michelli Experience

Recently Starbucks announced a change in their highly regarded loyalty program and I heard both praise and deep criticism. Sadly, I felt very old because in 2004 the mere mention of a loyalty program at Starbucks was not well-received. 2) Drive Profitability – Every customer should be treated caringly and with respect.

article thumbnail

Guest Blog: How Should You Grow and Sustain Your Customer Lifetime Value?

ShepHyken

This week we feature an article by Lukas Sitar who writes about growing and sustaining customer lifetime value for the entire customer cycle. While many marketers look at metrics like conversion rates, net profit per sale, average value of a lead, and average customer order, they often overlook their customer lifetime value.

article thumbnail

Building Lasting Connections: The Power of Customer Loyalty in Retail

SurveySensum

Building Lasting Connections: The Power of Customer Loyalty in Retail In today’s fast-paced and crazy competitive retail world, customer loyalty is like the secret sauce for staying ahead of the game. But, let’s be real, building and nurturing customer loyalty in retail isn’t a walk in the park.

Retail 52
article thumbnail

Customer Satisfaction Best Practices: Insights for Marketing Experts

SurveySensum

A company, despite investing heavily in marketing and advertising, struggles to retain its customer base and faces a decline in sales. Well, here’s a startling statistic to ponder: 82% of customers stop doing business with a company due to poor customer service. Sound familiar? Don’t know?

article thumbnail

Building Loyalty: B2B Digital Marketing and Customer Retention Nowadays

Amity

Reaching new customers has never been an easy job. It is extremely important to make sure that the customers you’ve already attracted to your company stay with your company. On top of all that, the whole process of attracting new customers is 6-7 times more expensive than keeping the old ones. The benefits can be huge.