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Top 5 Customer Service & CX Articles for Week of April 29, 2024

ShepHyken

Each week, I read many customer service and customer experience articles from various resources. 5 Reasons Why VIP Customers Are the Key to E-Commerce Growth by Josh Kim (Total Retail) VIP customers significantly impact a business’ bottom line, often contributing a substantial portion of total revenue.

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Case Study: Machine Learning vs. Natural Language Processing

Inbenta

The following questions were posed both to the Inbenta Chatbot and to another popular chatbot service on the market that advertises its use of NLP. We then use an algorithm that ranks existing contents to the intent, and the strongest match is returned to the customer in the chatbot’s response. Question 2: which formats do you support?

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Social Media Influencers and Your Customer Experience

Michelli Experience

Once upon a time, brands purchased advertisements which effectively influenced prospective buyers. In those days, consumers were at the mercy of advertising claims made across traditional outlets (e.g., The report seems to point out that the customer baseline is distrust — and brands have to work from there to gain it back.

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Case Study: Machine Learning vs. Natural Language Processing

Inbenta

The following questions were posed both to the Inbenta Chatbot and to another popular chatbot service on the market that advertises its use of NLP. We then use an algorithm that ranks existing contents to the intent, and the strongest match is returned to the customer in the chatbot’s response. Question 2: which formats do you support?

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3 Case Studies in Successful Social Media Customer Engagement

Win the Customer

Here are three lessons to be learned from brands that have effectively used social content publishing to start a conversation with customers and build long-term relationships. This won Dove support from other important promotional partners, such as the Girl Scouts. Meanwhile, the company’s distribution force was aging.

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The Psychology of Consumer Buying Behavior: Understanding How and Why People Buy

SurveySparrow

Understanding consumer behavior is crucial for businesses to create effective marketing strategies that appeal to potential customers and lead to increased sales. The Evolution of Consumer Buying Behavior Research The study of consumer buying behavior has a rich history that spans over a century.

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10 massive business trends that will shape 2017 and beyond

Alida

Likewise, companies must get closer to their customers—both local and international—to continue to deliver products and services that are relevant and valuable to their target market. Gaining customer trust will become a more significant source of long-term competitive advantage. Protecting customer data would be a good start.

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