Beyond Philosophy

MAY 8, 2017

Back in 2011, Boston College performed an interesting study involving everyone’s favorite energy drink, Red Bull, and the behavior it evoked in study participants. It can take years to build a brand, but just one wrong tweet to shatter that image.

Brands 141

Brands Customer Experience Advertising Study 141

ShepHyken

DECEMBER 9, 2022

This week, we feature an article by Nick Bandy, Chief Marketing Officer at LiveVox , an omnichannel platform that helps brands seamlessly communicate with their customers. He shares how you can align your customer’s journey with their brand expectations. What do customers expect from contact centers? .

Customer Journeys 123

Customer Journeys Brands Sales Contact Center 123

ShepHyken

APRIL 28, 2024

Each week, I read many customer service and customer experience articles from various resources. 5 Reasons Why VIP Customers Are the Key to E-Commerce Growth by Josh Kim (Total Retail) VIP customers significantly impact a business’ bottom line, often contributing a substantial portion of total revenue.

Loyalty Programs 70

Loyalty Programs Customer Service Self Service e-support 70

BirdEye

NOVEMBER 15, 2023

Online reviews have the power to transform customer perceptions on a massive scale. When shoppers express their love for your brand online, they’re not just speaking to friends; they’re announcing to the world that you are the best in the business. Read the full case study here. Let’s dive in.

Retail 109

Retail Brands Consumers Case Study 109

C3Centricity

JUNE 5, 2019

Their brands have not performed as well as they had hoped this year and they are looking for a solution – fast! In particular, they have all said that one or more of their brands is stable – to be polite – and that they want to reverse the trend. How to Stop a Declining Brand. Emotional, subjective benefits.

Brands 159

Brands Social Media Advertising Measurement 159

Experience Investigators by 360Connext

SEPTEMBER 21, 2021

It’s easy to think that if we’re neglectful toward our customers, it must be through some negative action. But the most common type of customer neglect we see is simply the lack of attention paid to putting the customer first. Customer experience, by its very definition, is happening whether you are intentional or not.

Customer Journeys 373

Customer Journeys Brands Customers Customer Experience 373

Alida

NOVEMBER 25, 2016

In our e-book The 10 Smartest Brands: How They Use the Competitive Advantage of Customer Intelligence , we reveal how companies like D E WALT, LinkedIn and Salomon engage with customers to make better marketing, customer experience and product innovation decisions. Increasing revenue with NewsCorp Australia.

ROI 100

ROI Measurement Brands Net Promoter Score 100

2020 Research

SEPTEMBER 1, 2022

In times of recession, it’s important to know how to keep your business afloat and your customers happy. As a business, it’s your job to understand and respect these boundaries while also navigating through them, so you can continue growing your business while ensuring your customers are happy. Good branding.

Brands 52

Brands Banking Advertising Loyalty 52

QuestionPro Audience

JULY 21, 2022

Companies are beginning to realize the importance of leveraging the social behaviors of their customers. A recent study indicated that 74% of organizations employ some Insight Community to gather actionable insights from their target audience. Build customer relationships . Here are the top 3 Insight Communities on the market:

Data 195

Data How To Advertising Study 195

Michelli Experience

MAY 1, 2018

Once upon a time, brands purchased advertisements which effectively influenced prospective buyers. In those days, consumers were at the mercy of advertising claims made across traditional outlets (e.g., The report seems to point out that the customer baseline is distrust — and brands have to work from there to gain it back.

Social Media 185

Social Media Customer Experience Advertising Multi-Channel 185

Lumoa

MARCH 21, 2023

For example, there are plenty of good customer experience books to read if you want to learn more about customer experience. To help you out, we have listed our top 10 must-read customer experience books. In This Article: Customer Experience 3 The Cult Of The Customer Chief Customer Officer 2.0

Customer Experience 236

Customer Experience Chief Customer Officer Customer Experience Management Customer Centricity 236

CX University

MAY 16, 2023

In today’s global business environment, customer experience (CX) is one of the most important factors that determine the success or failure of a company. A positive customer experience can lead to customer loyalty, repeat business, and positive word-of-mouth advertising, while a negative experience can have the opposite effect.

Employee Engagement 98

Employee Engagement Engagement Customer Experience Advertising 98

SurveySensum

SEPTEMBER 6, 2023

To my surprise, I found numerous positive reviews and recommendations from delighted OnePlus customers. They shared stories of excellent customer service, speedy issue resolutions, and fantastic phone features. Now, imagine a scenario where these satisfied customers didn’t share their positive experiences.

NPS 52

NPS Brands Social Media Net Promoter Score 52

SurveySparrow

JULY 4, 2021

Are they simply for getting your work done, or do you feel emotionally attached to the brand? Why do you use the same brand again and again when you have a lot of other options? And, what if we tell you to switch to a different brand? . And this happens because of emotional branding. . What Is Emotional Branding? .

Examples 52

Examples Brands Social Media Advertising 52

C3Centricity

JULY 2, 2016

Your brand is not what you think it is! It is what your customers think it is; its brand image, personality and its value to them. I was lecturing at Miami University a couple of weeks ago on brand image and personality. These are two vital elements of branding. Why we Buy Brands. Branding Elements.

Brands 159

Brands Marketing Advertising Measurement 159

NetBase

MAY 13, 2020

Just as cell phones have doubled and adapted as business and personal tools, so have brands during the pandemic edition of working from home. Brands are people too, after all. Brands Are People Too. Now is the time to take notes on B2C marketing tactics, as brand consumers everywhere want a more personal experience.

B2C 98

B2C B2B Brands Trends 98

BirdEye

DECEMBER 8, 2022

If you don’t know which platforms are available, you may be throwing away opportunities to make your brand a household name. We’ll also help you narrow down your target audience and determine which platforms can help boost your brand and get more followers. Promote content created by your followers with branded hashtags.

Social Media 98

Social Media Brands Video Entertainment 98

SurveySparrow

MARCH 19, 2024

There are still some brands that haven’t gotten on board with video marketing – despite knowing its value – and the ones who have been are looking to build a more robust commercial video strategy. About 68% of customers prefer watching video content to reading articles, and 83% of marketers say videos help with lead generation.

Video 95

Video Strategy Marketing Social Media 95

BirdEye

OCTOBER 26, 2023

A good review creates a sense of urgency, driving customers to purchase so they don’t feel they might miss the opportunity. This blog post offers an in-depth overview of a panel discussion that delves into the significance of reviews and how they influence both C-suite decisions and customer choices. I love it as a customer.

Brands 113

Brands Multi-Channel Consulting Report 113

Hallmark Business Connections

JUNE 2, 2021

People appreciate brands that try hard to be socially responsible. In fact, brands that achieve perfect alignment with customers through marketing that doesn’t feel like marketing can get powerful — and measurable — profit boosts. Our customers just received this thank you card with a special offer to shop again at [link].

Advertising 52

Advertising Marketing Brands Connections 52

BirdEye

NOVEMBER 21, 2023

Marketing for interior designers involves online marketing strategies like social media marketing, networking, and targeted advertising, and offline approaches like networking and attending events. Pro tip: Leverage Birdeye’s business Listing management platform to show up where your customers search 3.

Marketing 109

Marketing Social Media Advertising Tips 109

ShepHyken

AUGUST 31, 2023

They write about how improving customer journeys increases business growth. Consistently improving the customer journey and user experiences can help you attract and retain loyal customers. Let’s explore how improving customer journeys and user experiences empowers you to achieve sustainable business growth.

Customer Journeys 128

Customer Journeys Net Promoter Score Touchpoint Customer Satisfaction 128

Retently

AUGUST 29, 2022

One of the most common questions we receive, as an NPS®-focused software business, is how Net Promoter Score® differs from the type of data you can extract by studying people’s reactions on social media platforms like Facebook, Twitter and Instagram. NPS Measures Customer Satisfaction, Not Public Opinion.

Social Media 158

Social Media NPS Net Promoter Score Marketing 158

ClearAction

DECEMBER 14, 2017

Customer Centric Internal Branding Lynn Hunsaker. Customer centric internal branding revolves around customer well-being. By the way, what’s promised to customers should, in fact, be what your internal behaviors actually produce.). We Live the Brand. Incentive Pay Weightings.

Customer Centricity 59

Customer Centricity Brands Customer Satisfaction Advertising 59

Retently

JUNE 28, 2022

Net Promoter Score® lets you measure and analyze customer satisfaction to learn more about what people like (and dislike) about your product or business. It’s a valuable metric – for most companies and it’s the most valuable metric available for measuring customer loyalty and satisfaction. That is if you put your NPS® to work.

NPS 148

NPS Net Promoter Score Feedback Case Study 148

C Space

JULY 24, 2020

The Brand Move Roundup – July 23, 2020. We’re tracking the notable brand moves & highlighting the companies who are tackling this challenge successfully. Four months ago, when the gravity of the situation became clear, we started daily reporting on how brands were dealing with the COVID-19 crisis.

Brands 52

Brands Tourism Advertising Travel 52

BirdEye

MAY 3, 2023

The right marketing channel: Allows you to reach diverse audiences Is ideal for promoting specific products and services Increases brand visibility Boosts audience engagement Builds online communities with loyal patrons for your brand Every marketing channel has its core demographics; businesses may need more than one to reach their target audience.

Marketing 98

Marketing B2C Social Media Multi-Channel 98

CSM Magazine

JANUARY 25, 2021

If you’re looking for a way for your brand to cut through the clutter of today’s media landscape, you’re not alone. In this competitive, crowded environment, how can you make your brand more distinctive and memorable? Part of the solution may lie in your brand name: is it unique? Meeting your brand.

Brands 52

Brands Advertising Consumers Financial 52

Grupo Noa

DECEMBER 15, 2017

The direct-response advertising from lead capture is essential these days. Whenever a company wishes to advertise its particular product or services, then the primary target of a similar campaign is to reach out to a maximum number of target audiences. According to a recent study by Harris Poll, 77% of the current customers are youths.

Advertising 40

Advertising Call Center Omni-Channel B2B 40

Hallmark Business Connections

MARCH 9, 2021

If you’re a brand marketer, that meant pivoting your strategy to account for the “new normal,” tossing out (or heavily revising) now-defunct messaging, and collaborating with teammates over Zoom rather than in person. With that in mind, here are three direct mail-focused strategies brands can employ when marketing during this pandemic.

Marketing 97

Marketing Brands Tips Financial 97

Natalie Petouhof

NOVEMBER 10, 2016

Tweet Searches for Influencer Marketing have grown 5x in 2015 according to a study from Google Trends from January 2016. Nearly 40% of Millennials are using ad block applications and their use is growing fast according to a study by PageFair & Adobe. So how does a company get their target customer’s attention?

Advertising 40

Advertising Video Innovation Software 40

Customer Bliss

NOVEMBER 29, 2021

With patients consuming more information on the Internet or directly from advertisement, what may sound like a request for a service or a test is actually a desire for guidance. Whether you’re an old brand or a new one, there is so much we can improve when truly put the customer at the center of our decision-making.

Healthcare 139

Healthcare How To Advertising Banking 139

BirdEye

MAY 22, 2023

Your happy customers and loyal fans are a great source of new leads. Consider using a customer referral program template to boost your company’s word-of-mouth advertising and make the most of every positive customer experience. Researchers looked at 10,000 bank customers. What is a referral program template?

Examples 96

Examples Strategy Social Media Advertising 96

Gainsight

JANUARY 18, 2024

Focus on customer experience. It’s so important today that, according to a 2023 Super Office study, customer experience is now the primary focus to beat out the competition for more than two-thirds of companies—up from only 36% in 2010! Organizations have turned to customer experience to stand out.

Touchpoint 52

Touchpoint Advertising Study Customer Journeys 52

Qualtrics

DECEMBER 8, 2020

Get started today with our simple guide to measuring brand equity What is brand equity and why does it matter? It’s well-known that customers will tend to buy a product they recognize and trust. The concept of brand equity takes advantage of this customer behavioral tendency to maximize profitable sales over time.

Measurement 59

Measurement Brands Net Promoter Score Social Media 59

SmartMessage Blog

JUNE 20, 2023

Studies carried out to better know and understand consumers are also in the center of attention of marketing. This approach focuses on understanding the consumer’s brain and emotional responses, enabling brands to market their products or services more effectively. Why Do Brands Use Neuromarketing? What is Neuromarketing?

Meeting 52

Meeting Marketing Advertising Analysis 52

Retently

MARCH 23, 2023

Study the hacks used by brands like Apple , Amazon , and Netflix, and you’ll discover actionable tactics that can apply to your business. In industries with a low overall NPS, we’ve looked at consumer complaint data to learn which brands are the least likely to retain customers and earn positive feedback.

Net Promoter Score 102

Net Promoter Score Company NPS Effort Score 102