ShepHyken

SEPTEMBER 10, 2023

They demand fast shipping, easy returns, sustainability and more, showing little loyalty and appreciation. How to Make Loyalty a New Business Line for your Brand? In the last couple of years, there has been a radical shift in this with brands foraying into loyalty with full force.

Customer Service 80

Customer Service Loyalty Programs Retail Loyalty 80

SurveySparrow

JULY 23, 2023

But as we journey through 2023, a different tale is being written. So, let’s turn the page and explore the top customer experience trends of 2023 that are shaping this exciting narrative. They can provide superior experiences that differentiate them from their competitors, leading to increased customer loyalty and market share.

Trends 52

Trends Self Service Customer Experience Omni-Channel 52

ShepHyken

MARCH 25, 2024

According to an article in Craving Tech, organizations that have integrated this new technology into their operations saw a 25% boost in customer satisfaction in 2023. Companies—from JetBlue to Dunkin’ to Walmart—will push loyalty programs to attract both new and returning customers.

Loyalty Programs 77

Loyalty Programs Hotels Customer Service Hospitality 77

ShepHyken

JANUARY 2, 2023

Customer Loyalty Is Your Holy Grail for Success. Entrepreneur) Customer loyalty is an essential source of revenue for any business. Use these four tips to create a customer loyalty program that will give you the highest return on your investment. My Comment: How do we create customer loyalty? by Matt Bertram.

Customer Service 64

Customer Service Loyalty Programs e-support Loyalty 64

ShepHyken

DECEMBER 3, 2023

Loyalty is a Strategy, Not a Program by Kevin Susman (Total Retail) In the commercial innovation workshops I lead around the globe, there are many strategies that clients and customers want to cover. However, without fail, I always get asked what can be done to improve customer loyalty.

Customer Service 59

Customer Service Loyalty Programs Loyalty Customer Service Training 59

ShepHyken

DECEMBER 17, 2023

Loyalty beyond Points: Boost Customer Lifetime Value with a CX-First Approach by Leanne Franks (InternetRetailing) Nearly every British retailer offers a loyalty programme. My Comment: I’ve always felt the best loyalty program doesn’t come from points, miles, or perks but from an amazing customer experience.

Customer Service 59

Customer Service Customer Centricity Loyalty Programs Culture 59

SurveySensum

SEPTEMBER 21, 2023

In contrast, Company B chose to focus on retaining its existing customer base by introducing loyalty programs. Note: A higher CRR typically indicates customer loyalty , trust, and a strong value proposition, while a lower one suggests potential churn and the need for enhanced customer engagement and service quality.

Customer Retention 52

Customer Retention Strategy Gamification Loyalty Programs 52

ShepHyken

JANUARY 7, 2024

Deloitte Shares Loyalty Trends and Best Practices for 2024 by Alicia Esposito (Retail TouchPoints) To drive customer retention and loyalty, most brands and retailers continue to rely on purchase discounts (77%) and loyalty program points (61%), according to Retail TouchPoints research.

Customer Service 66

Customer Service Loyalty Programs Contact Center Financial 66

ShepHyken

FEBRUARY 25, 2024

How Customer Advocacy Fuels Brand Loyalty and Growth by Marbue Brown (CMSWire) Reputations are made or broken by the experiences customers have with companies and especially by what they have to say about those experiences. Making the program attractive and valuable to your customers is key. Of course, there’s more to this article.

Customer Service 61

Customer Service Average Handle Time Net Promoter Score Loyalty Programs 61

ShepHyken

OCTOBER 1, 2023

How to improve Customer Loyalty and win over shoppers by Patrick Overall (The Retail Bulletin) We know it might seem a bit too early to be thinking about it, but, Black Friday, Cyber Monday, and the holiday season is just around the corner. My Comment: What I’m about to write may lead you to believe I don’t like this article.

Customer Service 65

Customer Service Contact Center Average Handle Time Customer Service Strategies 65

ShepHyken

DECEMBER 26, 2022

Beyond Discounts: The New Rules for Today’s Top Loyalty Programs by Charlie Casey. My Comment: If you think that customer loyalty programs are about discounts and points, think again. True loyalty programs make customers feel special and connected to the company.

Loyalty Programs 64

Loyalty Programs Customer Service Self Service Retail 64

ShepHyken

FEBRUARY 4, 2024

How 6 Brands Could Change Loyalty Trends In 2024 by Jenn McMillen (The Wise Marketer) Loyalty marketing remains popular, but often is just the same-old, same old. But in 2023, these six retailers and brands set new standards of what loyalty can be. My Comment: Most loyalty programs are marketing programs.

Customer Service 61

Customer Service B2B Loyalty B2C 61

ShepHyken

JANUARY 22, 2023

How retailers can capture customer loyalty in 5 charts by Arielle Feger (Insider Intelligence) As brand loyalty declines, deals remain a surefire way to win over consumers. Here are five charts on how to up your loyalty game. My Comment : This is one of the more interesting articles about loyalty programs.

Customer Service 48

Customer Service Self Service Contact Center Loyalty 48

SmartKarrot

MARCH 17, 2022

While B2C loyalty programs are quite popular, B2B SaaS companies have to keep certain best practices in mind. As per a report by Forrester , by 2023 B2B businesses in the US is expected to contribute up to $1.8 Customer loyalty is the base of customer retention. What is a B2B Customer Loyalty Program?

Loyalty Programs 10

Loyalty Programs B2B Loyalty Company 10

Optimove

OCTOBER 5, 2023

Many were uncovered in our 2023 Marketer’s survey that are below.  Others originate from our 2023 Marketing Fatigue survey. When asked if they would like to receive fewer marketing messages in 2023 versus 2022, 73% noted they wanted less.  Recognizing and rewarding user loyalty can significantly reduce churn.

Marketing 72

Marketing Survey B2C Loyalty 72

BirdEye

MARCH 24, 2023

Market development strategy focuses on the consumer and their journey right from awareness to loyalty and all the strategies employed to ensure they reach that loyalty stage. The following are a few tips to encourage referrals: Create a customer loyalty program. Build a strong customer referral program.

Return on Investment 98

Return on Investment Social Media Sales Metrics 98

BirdEye

AUGUST 7, 2023

13 Auto repair marketing strategies you should check out Strategies to retain existing customers Trends in auto repair marketing in 2023 What are the best platforms for advertising auto repair services? Customer loyalty: A big part of auto repair shop marketing involves turning first-time customers into long-term advocates.

Strategy 52

Strategy Sales Marketing Social Media 52

Forrester's Customer Insights

NOVEMBER 1, 2022

Use your loyalty program to collect consumer data and boost B2C sales this holiday season.

Loyalty 26

Loyalty B2C Data Loyalty Programs 26

BirdEye

OCTOBER 19, 2023

Develop a loyalty program 10. Grow your restaurant reputation with a better customer experience As per our 2023 consumer data report, online reviews shape multi-location businesses. Read more insightful findings in our guide about the Impact of online reviews on multi-location businesses in 2023. Measure performance 9.

Marketing 64

Marketing Strategy Social Media Multi-Channel 64

SurveySensum

JULY 7, 2023

Checkout Process Feedback Survey According to a report by the Baymard Institute on “Cart Abandonment Stats 2023”, it was found that the average cart abandonment rate is 69.9%, out of which 17% of the customers abandon because of a long and complicated checkout process. What factors motivated you to join our loyalty program?

Survey 52

Survey Net Promoter Score Loyalty Programs Touchpoint 52

SurveySensum

JULY 7, 2023

Checkout Process Feedback Survey According to a report by the Baymard Institute on “Cart Abandonment Stats 2023”, it was found that the average cart abandonment rate is 69.9%, out of which 17% of the customers abandon because of a long and complicated checkout process. What factors motivated you to join our loyalty program?

Survey 52

Survey Net Promoter Score Loyalty Programs Touchpoint 52

Strativity

MAY 25, 2023

This article was originally published by QSR ( PDF ) on May 25, 2023. But the success of these programs has as much to do with insights as technology. As loyalty programs have become the norm, it’s increasingly important for brands to differentiate beyond points-based product rewards. james.lanyon@materialplus.io

Brands 52

Brands Loyalty Programs e-support Rewards Programs 52

SurveySensum

MARCH 6, 2024

Running upselling or cross-selling campaigns Implementing loyalty programs Bundling products or creating packages Adding add-ons like gift-wrapping for an extra $1 or name-carving for $3 4. This, in turn, leads to higher brand loyalty, better product-market integration, and recurring income.

Metrics 52

Metrics Abandon Rate ROI Return on Investment 52

Optimove

DECEMBER 28, 2023

The Big Picture: With 2023 in the books, it’s time to pave the way for continued innovation and more meaningful customer connections in the year ahead. Invest in customer engagement strategies, such as loyalty programs, email marketing, and social media engagement, to keep customers coming back.

CRM 69

CRM Marketing Social Media Analysis 69

ShepHyken

DECEMBER 5, 2022

The Top 5 Guest Loyalty Trends and Predictions to Watch for 2023 by Ellis Connolly. So, our first article comes from the hospitality industry with five “guest loyalty” trends that should be considered by every business. An updated loyalty program can help keep you connected to customers.

Customer Service 70

Customer Service Hospitality e-support eBook 70

ShepHyken

MAY 22, 2023

Loyalty Programs – A Few Best Practices by MTS Staff Writer (MarTech Series) Loyalty management encompasses more than just software or a vendor running a loyalty program. My Comment: There have been numerous articles in this weekly roundup that have focused on customer loyalty.

Loyalty Programs 13

Loyalty Programs Customer Service Social Media Culture 13

ClearAction

APRIL 13, 2023

After you nurture potential customers along their buying journey, there’s the handoff to Accounts Receivable, customer onboarding, account management, Customer Success, Customer Service, Customer Loyalty, etc. Acquiring the right customers : What percentage of new customers match your Ideal Customer Profile (ICP)? Who else is minding the gap?

Brands 62

Brands Chief Customer Officer Guidelines Loyalty Programs 62

Currency Alliance

DECEMBER 20, 2022

Some brands will do this in 2023, but actually, the loyalty & marketing industries have learned from recent experience that this costs you money in the long run. So, while the major loyalty trends for 2023 will be oriented around cost control, this will be accompanied by refocusing investment where it’s most profitable.

Loyalty 52

Loyalty Trends Innovation Loyalty Programs 52

ShepHyken

MAY 1, 2023

Making customers’ lives easier can lead to greater loyalty, enhanced customer satisfaction, and ultimately, improved business results. Looking Ahead for Loyalty in 2023 by Meg Tronquet (Concentrix) Loyalty programs were the talk of the town in 2022. My Comment: Another one of my favorite topics is customer loyalty.

Customer Service 13

Customer Service Customer Retention Loyalty Customer Service Training 13

ShepHyken

OCTOBER 6, 2023

He writes about the strategies and tools to build customer loyalty. Building and maintaining customer loyalty is more critical than ever in today’s highly competitive business landscape. By going above and beyond to exceed expectations, businesses can foster a more profound sense of loyalty. #2.

Loyalty 61

Loyalty Tools Social Media Loyalty Programs 61

ShepHyken

JANUARY 23, 2023

How retailers can capture customer loyalty in 5 charts by Arielle Feger (Insider Intelligence) As brand loyalty declines, deals remain a surefire way to win over consumers. Here are five charts on how to up your loyalty game. My Comment : This is one of the more interesting articles about loyalty programs.

Customer Service 14

Customer Service Self Service Contact Center Loyalty 14

CSM Magazine

SEPTEMBER 27, 2023

The growing adaptation of the technology has seen its global market value clock $83 billion in 2023, a figure that is projected to increase to $936.6 Moreover, businesses can initiate a loyalty program by awarding customers who shop more or inviting other shoppers to the space. billion in 2030.

Technology 59

Technology Tourism Travel Entertainment 59

Horizon CX

OCTOBER 2, 2023

SUPERVISOR: Has the customer enrolled in our loyalty program? Click HERE to learn more about HorizonCX: Karl Sharicz – Founder, CEO – HorizonCX | October 2023 The post The Frontline Experience Gap appeared first on Horizon CX. ME: How many concrete blocks can I sell to this customer? ME: Why does that matter right now?

Net Promoter Score 130

Net Promoter Score Survey System Retail 130

ShepHyken

APRIL 24, 2023

As Inflation Bites, Loyalty Programs Are More Important Than Ever. Here’s How to Create One That’ll Stand the Test of Time by Colleen Murray (Entrepreneur Media) Chances are your loyalty program is failing. Others are suggesting an amount much larger than what the typical customer is used to.

Customer Service 12

Customer Service Loyalty Programs Tips Loyalty 12

Currency Alliance

DECEMBER 4, 2023

Loyalty trends, as we’ve said in our previous years’ trends articles, are interesting to think about – but they are not necessarily reflective of what your own brand should be focusing on in the next year. This year, a continuing key theme in loyalty will be the ability to drive even greater customer value at lower direct cost.

Loyalty 59

Loyalty Trends Data Marketing 59

ShepHyken

MAY 8, 2023

Customer Loyalty and Loyalty Programs- How it Helps a Business? My Comment: I’ve suggested many different articles on loyalty over the year. Here’s another that includes over 20 “topics” on the benefit of customer loyalty to a business. There’s something here for every company, from small to large.

Customer Service 12

Customer Service Loyalty Programs Loyalty Tips 12

Retently

JANUARY 25, 2023

It’s still challenging to prove the value of that investment as opposed to customer acquisition; however, the game is clearly changing, prompting ecommerce brands to cherish their most valuable asset – customer loyalty. Ecommerce marketing needed to evolve, prioritizing retention and customer loyalty more than ever. With over 1.8

Ecommerce 31

Ecommerce Loyalty Programs Advertising Loyalty 31