5 Things Brands Need to Know About the Gen Z Customer Experience (and Employee Experience)
InMoment XI
FEBRUARY 3, 2022
We asked Gen Z consumers about whether they used an influencer code to make a purchase in 2021, and if they are likely to use influencer discount codes in the upcoming year. Tip #4: Strong Brand Values Are Make-or-Break. When looking into a possible employer, our research found that Gen Z is looking for three primary values.
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