Currency Alliance

JUNE 19, 2019

Independent of individual program achievements, the most important development across the industry has not been in individual technological triumphs, but a hastening structural shift in how brands understand and approach the purpose of their loyalty programs. ING Direct is one of those brands. Kudos to them.

Loyalty 49

Loyalty Loyalty Programs Gamification Airlines 49

PK

MAY 12, 2020

Having a robust digital presence is unquestionably critical for any consumer brand. As digital technology continues to evolve at a rapid pace, consumer expectations of brands’ digital experiences evolve along with it. Each year, Amazon’s Prime Day sales exceed the previous year’s record, and 2019 was no exception.

Loyalty 52

Loyalty Loyalty Programs Apparel Guidelines 52

Currency Alliance

FEBRUARY 26, 2019

In December 2018, we published what we consider will be the Top 10 Trends in loyalty marketing during 2019. We believe these trends will occupy most brands’ efforts during 2019. A great loyalty strategy runs in sync with the business and permeates virtually every customer-facing aspect. Customer data: maximize ROI.

Loyalty 45

Loyalty Strategy Loyalty Programs Hotels 45

ShepHyken

DECEMBER 9, 2022

45% of consumers say they’d be less likely to purchase or not purchase at all if the experience a brand provides is different from their perceived ideals. . The majority of consumers won’t respond well to a misaligned buying journey because they want a clear, digital-first approach to receiving services and products. .

Customer Journeys 122

Customer Journeys Brands Sales Contact Center 122

BlueOcean

MAY 13, 2021

Across all sectors, second quarter online sales surged 32%, with consumers spending $211.5 A recent report shows that at the crux of the crisis, 64% of consumers in the U.S. Despite the introduction of these three new motivators of brand loyalty after COVID-19 reshaped the market, customer experience still reigns supreme.

Loyalty 156

Loyalty Brands Ecommerce Average Handle Time 156

TechSee

JANUARY 7, 2020

Accenture reports that 77% of consumers are no longer loyal to any particular brand, telcos must work harder than ever to retain their customer bases. To reduce churn and improve loyalty, telcos are utilizing a number of strategies: Loyalty programs. Enhancing customer retention in the telecom industry.

Customer Retention 136

Customer Retention Industry Telecommunications Effort Score 136

Forrester's Customer Insights

JULY 15, 2019

Consumers are connected, empowered, and experimental. And loyalty programs aren’t as effective at driving emotional loyalty as marketers would like: Less than half of consumers agree that programs make them feel more loyal to a brand. This reality makes loyalty harder than ever to earn.

Loyalty 44

Loyalty Loyalty Programs Consumers Connections 44

SurveySensum

DECEMBER 22, 2022

Launch a customer loyalty program. Since they are the consumers, they will share their honest feedback on what’s working and what’s not. Launch a customer loyalty program . Note: Customer loyalty programs and customer retention plans are intended to increase revenue.

Customer Retention 52

Customer Retention Customer Success Loyalty Programs Social Media 52

ProProfs Chat

MAY 28, 2020

In addition, there is a superabundance of loyalty programs in the market which are ‘all talk and no action’ Instead of improving the CX, such programs are more about price discounts; it’s no wonder that customers are becoming increasingly disloyal to their brands. . Be innovative with loyalty programs.

Loyalty 93

Loyalty Brands Customer Experience Loyalty Programs 93

ShepHyken

DECEMBER 17, 2021

When the leftover turkey has been stowed away in the fridge and the football game has wrapped up, consumers will turn their focus to their holiday spending. Not only is there a desire to spend among consumers, but we’re seeing the holiday shopping season is critical for SMBs to meet their business goals. Offer Competitive Discounts.

e-support 76

e-support How To Insurance Retail 76

Currency Alliance

JUNE 16, 2020

While travel and retail brands have made a lot of progress in the last 24 months, the bulk of innovation has come from other consumer sectors – including media businesses, entertainment, and telecoms providers, which in recent years appeared to regard loyalty as a lost cause. Hybrid points programs. A disloyal generation?

Loyalty 52

Loyalty Innovation Travel Loyalty Programs 52

Currency Alliance

DECEMBER 17, 2019

This is the blog version of our Loyalty Strategy Guide 2020. For a more engaging read, click here to Currency Alliance Loyalty Strategy Guide 2020. There was a mix of good and bad, for loyalty in 2019. More customers will want to earn more loyalty currencies – which is potentially fantastic for all brands.

Loyalty 64

Loyalty Strategy Loyalty Programs Travel 64

Currency Alliance

NOVEMBER 17, 2020

In November 2019 when we published the Top Trends for 2020 , we could not have known about the Covid-19 pandemic. The Points Bank and Loyalty Rules Engine, that enable a points-based loyalty program, are being de-coupled from tightly integrated CRM and campaign management modules, so companies can adapt more quickly to new opportunities.

Loyalty 52

Loyalty Trends Loyalty Programs Travel 52

CX University

NOVEMBER 21, 2020

Legal divisions have had to adapt their speech to be more understandable and much like the IT industry, consumer and data protection laws have completely disrupted their space. Whilst this may tick the personal preferences checkbox, we are not suggesting that a loyalty program will solve all your customer experience problems.

Net Promoter Score 98

Net Promoter Score Brands Effort Score Loyalty Programs 98

Inbenta

JANUARY 13, 2020

In 2019, 25% of adults in the US carried out online purchases at least once a month, bringing the number of American digital buyers to approximately 224 million for the past year. Nowadays, loyalty goes further than the “quality/price” criteria or the implementation of a simple loyalty program.

Chatbots 109

Chatbots e-support Competitive Advantage Study 109

ShepHyken

FEBRUARY 24, 2020

(Digital Commerce) The recently revamped VIP program Zappos launched has helped the Amazon-owned retailer build stronger customer loyalty and increase conversion. My Comment: What drives loyalty? Is it a loyalty program with incentives to come back? Or, is it the experience?

Customer Service 105

Customer Service Exceptional Customer Service Retail Ecommerce 105

CSM Magazine

DECEMBER 9, 2019

In 2019, it is important for your eCommerce store to have a mobile app for iOS and Android. Through the application, consumers pay more and more willingly. Consumers like to glory in new purchases or to consult with relatives about the product. If you don’t, you’ll lose to your competitors. Increase sales.

Ecommerce 52

Ecommerce Sales e-support Guidelines 52

Currency Alliance

JUNE 21, 2018

So in the context of the gongs now having been handed down, here’s a look out over loyalty marketing landscape: what makes a winning program now, and what new surprises might be in store for 2019. In the attention economy, the mind of the modern consumer is hardwired for instant gratification – often at zero effort.

Loyalty 45

Loyalty Multi-Channel Gamification Loyalty Programs 45

Currency Alliance

MARCH 5, 2019

Loyalty Coalitions are Morphing into Marketplaces. What’s the Role of Points in Modern Loyalty Marketing? How to Earn Loyalty Through Payments. Are We Ready for Blockchain Loyalty Programs? Loyalty Brands Perform Better in Coalitions. How Can Customer Experience Drive Loyalty? Click here to read more.

Loyalty 58

Loyalty Loyalty Programs Entertainment Consulting 58

Currency Alliance

NOVEMBER 14, 2019

Nobody in loyalty could have missed The Times’ headline in October, about the Committee for Climate Change (CCC) proposal to start taxing frequent flyer programs (FFPs), or even to shut them down, under the assumption that they increase flying. Loyalty members made up 44% of revenue despite only making up 21% of the client base’[ii].

Loyalty 40

Loyalty Trends Loyalty Programs Hotels 40

Strativity

APRIL 27, 2023

From the pandemic then straight into inflation, rising interest rates, and softening consumer spending, Material’s view is: The restaurant category may never normalize. The go-go days Prior to 2019, consumers were experiencing a massive boom in restaurant choice. restaurants closed either permanently or long-term.

Strategy 52

Strategy e-support Roadmap Customer relationships 52

Strativity

APRIL 27, 2023

From the pandemic then straight into inflation, rising interest rates, and softening consumer spending, Material’s view is: The restaurant category may never normalize. The go-go days Prior to 2019, consumers were experiencing a massive boom in restaurant choice. restaurants closed either permanently or long-term.

Roadmap 52

Roadmap Customer relationships Brands e-support 52

TechSee

FEBRUARY 12, 2018

Verto Analytics offers market research and cross-platform measurement services that give brands, publishers, and researchers a multi-dimensional view of the digital consumer. Gartner predicts that by 2019, AR, VR and mixed reality (MR) solutions will be adopted in 20% of large-enterprise businesses. Mantis Vision.

Trends 84

Trends Customer Service Multi-Channel Self Service 84

TechSee

FEBRUARY 12, 2018

Verto Analytics offers market research and cross-platform measurement services that give brands, publishers, and researchers a multi-dimensional view of the digital consumer. Gartner predicts that by 2019, AR, VR and mixed reality (MR) solutions will be adopted in 20% of large-enterprise businesses. Mantis Vision.

Trends 84

Trends Customer Service Multi-Channel Self Service 84

NobelBiz

JUNE 29, 2021

We now have to deal with a consumer that uses many channels. As a result, we must consider that there are as many pathways as there are consumers, each of whom will select the channel of their choosing at each stage. You’ll put your consumers in touch with genuine customer service experts. What makes the Omnichannel so unique?

Customer Journeys 52

Customer Journeys Customer Experience Contact Center Omni-Channel 52

inmoment

APRIL 22, 2019

However, while there are so many of these opportunities for restaurants, Technomic recently noted traffic ranges from flat to down year-over-year, restaurant growth is outpacing population growth, and on top of that, fewer consumers are spending money away from home—down 7% from 2000. I can’t wait for next year!

Guest Experience 40

Guest Experience Trends Engagement Conference 40

SurveySparrow

DECEMBER 15, 2019

With loyalty programs that will make them stay longer with you. The loyalty programs that you devise should be designed in such a way that they keep coming back for more and feel special. A study by BrandKeys says that brands spend up to 11 times more on getting new customers than retaining the existing ones.

Customer Service 91

Customer Service Omni-Channel Customer Service Strategies Feedback 91

Currency Alliance

AUGUST 16, 2019

Loyalty programs once enabled relatively personalized marketing. Partners enable two things, in your loyalty program: capturing data to identify the highly personal ‘something extra’ which incentivizes customers to shop your brand, rather than a competitor’s. Others are consumer brands.

Loyalty 40

Loyalty Brands Loyalty Programs Airlines 40

Currency Alliance

OCTOBER 29, 2019

The following quote baffles my mind: According to IRI Worldwide, 74% of consumers globally choose a store based on its effective loyalty programme.[i]. If 74% of consumers choose a store based on their loyalty program, then why do few loyalty programs have more than 25% of their customers participating?

Loyalty 40

Loyalty Loyalty Programs How To Hotels 40

Currency Alliance

JANUARY 22, 2020

Every CEO waxes lyrical about the importance of loyalty. And yet, many loyalty programs are run like barnacles on the side of a business: battling for budget, rather than being nurtured as the core way to engage customers via every channel and touchpoint. It may not even be through conventional loyalty marketing.

Loyalty 40

Loyalty Brands Loyalty Programs Rewards Programs 40

Retently

MARCH 18, 2019

Since the best way to realize the importance of something is to see it in action, we’re going to discuss what companies with the highest NPS score in 2019 ( Apple , Starbucks, Netflix , Tesla , Airbnb, and Amazon ) have in common that set them apart from their competitors. Market Leaders’ NPS Scores. Starbucks Customer Retention.

Net Promoter Score 133

Net Promoter Score Omni-Channel Company NPS 133

C Space

JULY 2, 2020

“We see Covid-19 as an accelerator of the transition to EVs [electric vehicles] and renewables, from consumers and public policy,” they said. United Airlines has announced that it would add nearly 25,000 flights in August, tripling the size of its schedule and flying roughly 40% of its fleet capacity when compared to August of 2019.

Brands 52

Brands Airlines Policies Social Media 52

SurveySparrow

JANUARY 5, 2021

Another report by Buffer in 2019 showed that 19% of employees agreed that loneliness is the biggest challenge while working from home. In The Consumer Insight Survey, 2019, PwC made a model including five factors for measuring the returns on experience. However, remote work is not all summer and sweet!

Employee Experience 52

Employee Experience Measurement Net Promoter Score Effort Score 52

ShepHyken

MARCH 5, 2023

Magazine) If your customer experience leaves consumers feeling underwhelmed, or if your customer lifetime value (CLV) is low, it’s time to make a change. Loyalty programs, incentives for larger orders, cross-sells, upsells, and more are included. 10 Tactics to Boost Your Customer Lifetime Value by Tom Wicky (Inc.

Customer Service 13

Customer Service Retail Metrics Loyalty Programs 13

ProProfs Chat

MAY 6, 2020

36% of organizations aim to improve agent, desktop, and CRM experiences in 2019. Service insight and knowledge are also key to a good experience according to 62% of consumers. (Source: American Express ) Tweet this. But this was in 2019. Source: CCW Digital ) Tweet this. Importance of Customer Experience Statistics.

Customer Experience 66

Customer Experience Social Media e-support Comparison 66

ProProfs Chat

JULY 30, 2021

Consumers consider different aspects of your brand like quality, value, website responsiveness, values, and so on to form an opinion about your brand. (a) Consider the following research study by Edelman which shows the top reasons why consumers trust a brand. Read more: Why Customer Service is Your New Marketing Strategy?

Brands 111

Brands Net Promoter Score Social Media e-support 111

Kitewheel

JULY 15, 2019

If you’ve already started the customer journey process at your business, check out our research in the State of the Customer Journey for 2019 , for more concrete data. At the same time, Forrester found that 70% of customers feel increased loyalty after receiving a great customer experience. The Rising Role of CX in Business.

Customer Journeys 40

Customer Journeys Metrics Effort Score Customers 40