NetBase

DECEMBER 31, 2018

Like all years, 2018 offered a number of lessons in how to break new ground using social media. It also reminded us how easily things can go off track when you’re not using social listening to guide your efforts. Social Listening Losers. Insights Should Inform. Understanding Influencers. Live Trend Tracking.

Social Media 45

Social Media Video Analytics Sports 45

Lumoa

DECEMBER 19, 2023

Using NLP algorithms like RNNs and LSTMs , it analyzes vast textual data from social media and news to spot emerging topics and sentiment shifts. Businesses can extract these insights to adjust their strategies according to market trends and consumer preferences.

Analysis 208

Analysis Social Media Trends Feedback 208

ReviewTrackers

JUNE 25, 2018

Kristen is a writer for The Manifest and focuses on social media, digital marketing, and advertising business trends. . Ninety-two percent of small businesses plan to invest more in social media this year, and Facebook’s recent Cambridge Analytica scandal isn’t slowing them down. Social Media is Where Your Customers Are.

Social Media 50

Social Media Advertising Entertainment Metrics 50

ijgolding

JANUARY 22, 2018

In our modern business landscape, especially with the ever-growing presence of social media in our daily lives, providing consistent positive customer experiences has become critical to maintaining a favourable brand reputation. Design your website with user-experience in mind.

Customer Experience 191

Customer Experience Social Media Abandon Rate Conference 191

Second to None

MARCH 9, 2018

Customer expectations within the social media space are changing as the technology platforms become more integrated in society. To learn more about why your customer service staff should engage with customers via social media, check out the following piece written by Ashley Cooksley, for AdWeek.

Social Media 69

Social Media Chatbots Customer Service Brands 69

Oracle

JANUARY 25, 2018

In 2018, SMBs must improve their to ensure they are on the right road to success. A: SMBs need to have a clear defined strategy on creating thought leadership for their brand, e.g. how will their brand have a more human look and feel? Q: In what ways can social media be used to improve customer experience? Then DO it!

Tips 110

Tips Customer Experience Social Media Consulting 110

ReviewTrackers

JUNE 14, 2018

Social media gives consumers ideas about things to do and buy to make their lives better. . Restaurant Customer Statistics for Every Social Media Manager. An effective social media strategy in marketing is a must for all restaurants. These ideas include which restaurants to go to on Saturday nights.

Social Media 56

Social Media Management Customer Expectations Survey 56

ReviewTrackers

JUNE 22, 2018

Fortunately, social media allows you a direct way to strengthen connections with your fans and repair your reputation with customers who may have had a less than stellar experience. Listen to customers on social media. Listen to customers on social media. Include Online Reviews in Your Social Media Strategy.

Social Media 56

Social Media Customer Retention Consumers Retail 56

ReviewTrackers

APRIL 19, 2018

Customers tell stories on social media. Building a social media marketing plan is essential to the success of your business because customers go to social media platforms to interact with other consumers – and your brand. Here are four key components of a social media marketing plan.

Social Media 56

Social Media Marketing Advertising How To 56

Helen Dewdney

APRIL 29, 2019

What company CEOs are on social media? Most CEOs aren’t on social media. But at a time when social media plays such a huge part in many people’s lives this can be very short sighted. — CollectPlus (@CollectPlus) November 25, 2018. Or if they are, not under their real name! Thanks, Ryan.

Social Media 56

Social Media Case Study Consumers Course 56

Second to None

JUNE 7, 2018

Social media can serve as a foundational tool to establishing your organization’s online reputation, because it is a direct form of communication with your consumers. The second interaction on social media that can impact your brand perception is with new consumers. 1,2,3,4 [link].

Social Media 59

Social Media Voice of Customer Brands Advertising 59

WorkOutLoud

FEBRUARY 15, 2018

Your social media team works hard. These are just a handful of the channels that keep your social team busy. This article is going to discuss 3 ways the addition of a private, online customer community can help boost your brand, provide some focus for your social team, and make life easier for your customers.

Social Media 40

Social Media Strategy Conference B2C 40

Grade.us

NOVEMBER 2, 2018

Social media's not going away any time soon. 2018's Best Social Media Marketing Blogs. These blogs are consistent providers of top-notch social media content. Social Media Explorer. Social Media Today. Social Media Biz. Ignite Social Media.

Social Media 32

Social Media Resources Tools Marketing 32

Comm100

DECEMBER 1, 2017

2018 is just around the corner, which means that companies around the world are planning (or have already planned) their business goals for next year. CCW Digital, in their latest Winter Executive Report, studied a wide range of organizations to discover the most popular goals and strategies for call centers in 2018.

Contact Center 104

Contact Center Report Customer Journeys Customer Centricity 104

ShepHyken

JANUARY 3, 2018

Over the last few weeks, I’ve been reading about predictions and trends for 2018. With that in mind, I’d like to share five customer service tips every business must do to stay competitive in 2018: Embrace the changing expectations of your customer: This one I’ve touted every year. The customer expects more than ever. Sure, there are!

Customer Service 111

Customer Service Self Service Tips Social Media 111

NetBase

SEPTEMBER 24, 2019

The NetBase Social Media Industry Report 2019: Global Beauty Brands shares popular brand insight, which will inform your efforts as we head into the most wonderful time of the year for retailers: the holidays! And it offers an exploration of a variety of beauty brands’ online activity, particularly on social media.

Social Media 40

Social Media Report Industry Brands 40

QuestionPro Audience

APRIL 11, 2018

Consumers, get ready to see even more influencer marketing on your social media channels. We examine ways influencer marketing is changing in 2018. million social media followers outperform both celebrities and micro-influencers. SOCIAL PLATFORMS. MICRO-INFLUENCERS. TRAILBLAZERS.

Social Media 150

Social Media Advertising Consumers Brands 150

ReviewTrackers

JULY 11, 2018

In this post, we’ll walk you through a few digital marketing strategies and tactics for each of your franchise locations, all of which can and ideally should be aligned with a broader corporate or franchisor-level strategy. Managing online reviews should be an integral part of your franchise’s marketing strategy.

Strategy 95

Strategy Marketing Social Media Case Study 95

Lithium

SEPTEMBER 26, 2019

The honeymoon phase between consumers and social media is over. People are no longer wowed by the “newness” of social media or content with brands simply being present on their favorite platforms. In fact, a Marketing Land article found that people are growing more skeptical of businesses on social media.

Social Media 40

Social Media Brands Consumers Video 40

Lithium

SEPTEMBER 26, 2019

The honeymoon phase between consumers and social media is over. People are no longer wowed by the “newness” of social media or content with brands simply being present on their favorite platforms. In fact, a Marketing Land article found that people are growing more skeptical of businesses on social media.

Social Media 40

Social Media Brands Consumers Video 40

Lithium

SEPTEMBER 26, 2019

The honeymoon phase between consumers and social media is over. People are no longer wowed by the “newness” of social media or content with brands simply being present on their favorite platforms. In fact, a Marketing Land article found that people are growing more skeptical of businesses on social media.

Social Media 40

Social Media Brands Consumers Video 40

CSM Magazine

DECEMBER 20, 2021

One thing that sets brand building apart is its dynamism: brand building strategies change quickly, and what was viable just a few years ago might send the wrong message about your brand today. 1 More Focus on Corporate Social Responsibility. 3 More Granular Branding Strategies. This extends to brand-building strategies as well.

Brands 52

Brands Strategy Social Media Trends 52

ShepHyken

JANUARY 29, 2018

Customer Service Report 2018 by Olga Kolodynska, Justyna Polaczyk, Malgorzata Buksinska and Lukasz Labedzki. LiveChat) The report contains key customer service findings from 2017 and trends for 2018. My Comment: My friends at LiveChat have put out a 2018 customer service report. Plenty of interesting information here.

Customer Service 93

Customer Service Social Media Tips Trends 93

Comm100

SEPTEMBER 13, 2021

Whether you’re just beginning your digital transformation journey or well on your way, we hope this series will provide new insights into the ever-changing world of digital customer service strategy. It brings efficiency to their support, in turn reducing cost per engagement and making it the most cost-effective support strategy.

Customer Service 216

Customer Service Omni-Channel Social Media Connections 216

ShepHyken

DECEMBER 3, 2018

4 Negotiation Strategies for Managing Difficult Retail Customers by Dean Kaplan. Retail Customer Experience) Difficult customers can cause stress for employees, damage to the bottom line, and thanks to social media, harm to the reputation of your business. There are plenty of strategies and examples to study and consider.

Customer Service 102

Customer Service Retail Airlines Social Media 102

C3Centricity

APRIL 17, 2018

Everyone is talking about customer first strategies and why they are important. In its simplest form a customer first strategy is about thinking customer first in everything you do. What a Customer First Strategy is not. I have seen a customer first strategy defined as. What a Customer First Strategy is.

Strategy 189

Strategy Customer Centricity Innovation Airlines 189

Kayako

JANUARY 17, 2018

An organization-wide focus on customer experience takes dedicated effort and cross-team strategy. Customer-centric sales strategy. To put the emphasis back on customer happiness (instead of hitting a quota or closing sales), you need to design every aspect of your sales strategy with the customer in mind.

Customer Experience 448

Customer Experience Net Promoter Score NPS Touchpoint 448

ShepHyken

MARCH 9, 2018

Businesses that already have a strong digital customer service strategy in place are steps ahead of the competition, however here’s how you can catch up in 2018. Therefore it is advisable that businesses do not fully switch to AI controlled customer service, but look at areas that they can begin to automate in 2018.

Customer Service 75

Customer Service Knowledge Base Chatbots Social Media 75

GetFeedback

NOVEMBER 7, 2019

Constant online interaction and social media engagement has piqued our need for visual stimulation and trained us to assimilate more imagery than ever before. A 2018 study by Marketing Dive showed that 75% of Gen Z shoppers (those between the ages of 18 and 25) turn to eCommerce to make most purchases. About the guest author.

Ecommerce 249

Ecommerce Social Media Competitive Advantage Study 249

NetBase

OCTOBER 12, 2018

You know Social Media Analytics are important – yet 81% of executives surveyed don’t feel their company is using social to its full potential. We talked about 11 social media metrics worth mastering in a recent Adweek webinar. 2018 Consumer Experience Analytics Report Reveals Gaps Brands Must Fill.

Social Media 49

Social Media Analytics Metrics Airlines 49

Comm100

AUGUST 1, 2018

Most companies are aware and have strategies in place to monitor the feedback loop however most of the time, the focus is on ensuring that the feedback loop is closed at the frontline. Companies have moved from having front liners, to a more comprehensive customer experience strategy that extends between channels. Download Now.

Customer Experience 101

Customer Experience Policies Social Media Effort Score 101

Lithium

AUGUST 8, 2018

Social Marketing Champion. Recognizes a social campaign that has successfully acquired customers, served customers and/or grew a customer base. Include the campaign goal, strategy, target audience, success metrics and the social technology that powered the campaign. Social Support Champion. Surprise & Delight.

B2C 40

B2C Social Media B2B Brands 40

Lithium

AUGUST 8, 2018

Social Marketing Champion. Recognizes a social campaign that has successfully acquired customers, served customers and/or grew a customer base. Include the campaign goal, strategy, target audience, success metrics and the social technology that powered the campaign. Social Support Champion. Surprise & Delight.

B2C 40

B2C Social Media B2B Brands 40

Lithium

AUGUST 8, 2018

Social Marketing Champion. Recognizes a social campaign that has successfully acquired customers, served customers and/or grew a customer base. Include the campaign goal, strategy, target audience, success metrics and the social technology that powered the campaign. Social Support Champion. Surprise & Delight.

B2C 40

B2C Social Media B2B Brands 40

Comm100

AUGUST 23, 2018

It’s 2018, and customer expectations are changing faster than ever. This blog post is not about the top customer service trends to watch out for in 2018. The following best practices set contemporary leaders in innovation apart from the pack and represent what exceptional customer service looks like in 2018.

Exceptional Customer Service 100

Exceptional Customer Service Customer Service Chatbots Hotels 100

Experience Investigators by 360Connext

NOVEMBER 17, 2020

And when talking business strategy, showing customers gratitude is hardly mentioned. Customer clicks on the app or social media posts with the #CaptureKindness hashtag during the last two weeks of November will prompt T-Mobile to donate $10 to the organization. Christopher Moloney (@Moloknee) September 2, 2018.

How To 372

How To Airlines Social Media Tips 372

ReviewTrackers

FEBRUARY 24, 2021

When you were applying to jobs right out of college, your advisor, family and friends may have told you to watch what you post on social media because you had to create a positive online brand reputation to get a job. Of course, the idea of reputation marketing is nothing new. But businesses are failing to meet this expectation.

Brands 104

Brands Marketing Social Media Sports 104